Research Report of Chinese Condiment Industry, 2009

Publication Date	April 2009
Publisher	China Research & Int.
Product Type	Report
Pages	60
ISBN Number	not applicable
Product Code	CRI00045

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Summary

In China, the concept of the condiments concludes the gourmet powder, soy bean sauce, vinegar, ferment, flavor oil, dip and seasoning etc.

In 2008, the scale of Chinese condiment market was about 105 billion Yuan (15 billion USD), with the annual growth rate exceeding 10% in recent years.

Soy bean sauce is the first biggest product of Chinese condiments, the yields accounting for about 50% of the total condiment yields over 6 million tons. In China, the national formal soy bean sauce enterprises are more than 3 hundred. At present, Chinese soy bean sauce industry has developed towards polarization phase. Several enterprises, such as Haitian, LEE KUM KEE will occupy the important place in the national market. More enterprises will become the regional brand or be merged by other advantageous enterprises.

Chinese vinegar industry is headed by Hengshun. There is a fast increasing trend of the total capacity of Chinese vinegar products. With several year fast development, fruit vinegar and health vinegar gradually account for certain market shares in Chinese vinegar market.

Chinese chicken bouillon industry, including the chicken bouillon industry, chicken powder industry and chicken flavor condiment, is basically monopolized by the giants. In the East and North China market, Totole has great influences. In the southwestern market, Haoji chicken bouillon lays a firm foundation. In South China market, the position of Knoii is still steady. There is huge development space for Chinese chicken bouillon, not exclusive of the possibility of the born of other advantageous enterprises.

In China, the gourmet powder industry is serious homogenization industry. Many production enterprises all face the problem of pollution treatment. Because of the various environmental protection requirements in different regions, the distribution of the gourmet powder enterprises is comparatively centered on. Many domestic consumers hold that it is unbeneficial to eat more gourmet powder, so they turn to the chicken bouillon and chicken powder, leading to the difficulties for the gourmet industry. As a matter of fact, there is still huge space for the gourmet powder enterprises to break through the industrial channels and the catering channels. Meanwhile, different gourmet powder enterprises can find their ways out through the price competition. The market competition of the gourmet powder industry will be showed in the competition strategies. The mergers among the large enterprises will make the industry become the monopoly industry.

The sauce and juice products are increased fast actually but in disparity, mainly growing fast in South and East China. The sauce products in large sales conclude the chili sauce, meat sauce, hoisin sauce, fermented wheat sauce and soy bean sauce, which are sold steadily. The juice products is at a fast growth but low in the total market capacity. Therefore, the juice products should be sold together with other large quantity products as profit products. The growth of the sauce products should look for breakthrough towards the differences.

In the world, the compound condiment account for 80% market shares. However, it is converse in the mainland only accounting for 20%. There is great difference of the condiment sales channels between the developed countries and China, namely, the sales channels of the condiment in the developed countries are more in the retail channels and highlight the eating convenience. Therefore, there are great demands for the compound condiment, which is different from China. There is no doubt the compound condiment will be the development direction in Chinese market. However, the foreign experiences and methods need adjusting after entry Chinese market including the second orientation, brand spread, choice of the sales channels and promotions so as to attain the goals fast.

International financial crisis not only strikes Chinese condiment industry, but also brings opportunities, which is analyzed from the consumer compositions in Chinese condiment market.

The condiment consumers in China can be divided into two parts: one is the household consumers and the other is the catering consumers. The international financial crisis will lead to the decline demands for the condiment in Chinese catering industry, especially in the medium and low catering industry. The reason for that is the consumption subjects of the medium and low catering industry are the household consumers. With the influences of international financial crisis, the household consumers will cut down their eating opportunities in the restaurants because of the income reduction. The demands for traditional Chinese condiment, soy bean sauce, vinegar, cooking wine and spice, will be increased. For the traditional Chinese condiment industry, the international financial crisis brings development opportunities.

More following information can be obtained in this report:

Present Development Situation of Chinese Condiment Industry
Development Situation of the Sub - sectors of Chinese Condiment Industry
Sales Channels of Chinese Condiment Industry
Major Enterprises and Their Operations of Chinese Condiment Industry
Factors affecting the Development of Chinese Condiment Industry
Distributions of Foreign Funded Enterprises in Chinese Condiment Market
Influences of International Financial Crisis on Chinese Condiment Industry
Development Trends of Chinese Condiment Industry

Content

1 Related Concepts of Chinese Condiment Industry
- 1.1 Related Definitions of the Condiment
  - 1.1.1 Definition
  - 1.1.2 Categories
- 1.2 Characteristics of the Condiment
  - 1.2.1 Characteristics of the Condiment Industry
  - 1.2.2 Related Regulations and Policies
2 Analyses on International Condiment Market
- 2.1 Analysis on American and European Condiment Market
  - 2.1.1 Overview on the Condiment Market
  - 2.1.2 Overview on the Tomato Paste Market
  - 2.1.3 Overview on the Soy-bean Sauce Market
  - 2.1.4 Overview on the Other Condiment Market
  - 2.1.5 Development Trends
- 2.2 Analysis on Japanese Condiment Market
  - 2.2.1 Overview on the Condiment Market
  - 2.2.2 Overview on the Soy-bean Sauce Market
  - 2.2.3 Overview on the Other Condiment Market
  - 2.2.4 Development Trends
- 2.3 Analysis on South Korean Condiment Market
  - 2.3.1 Overview on the Condiment Market
  - 2.3.2 Overview on the Kimchi Market
  - 2.3.3 Overview on the Other Condiment Market
  - 2.3.4 Development Trends
- 2.4 Overview on the Condiment Markets of Other Countries
- 2.5 Development Trends of International Condiment Market
3 Analyses on Chinese Condiment Industry
- 3.1 Overview on Chinese Condiment Market
  - 3.1.1 Present Development Situation
  - 3.1.2 Product Structures
  - 3.1.3 Development Trends
- 3.2 Supplies and Demands of Chinese Condiment Market
  - 3.2.1 Yield Capacity
  - 3.2.2 Demands
  - 3.2.3 Imports and Exports
- 3.3 Sales Channels of Chinese Condiment
  - 3.3.1 Household Consumption
  - 3.3.2 Catering Industry
  - 3.3.3 Recommendations for the Sales Channels of Chinese Condiment
- 3.4 Competition Patterns of Chinese Condiment Industry
  - 3.4.1 Product Patterns
  - 3.4.2 Enterprise Patterns
  - 3.4.3 Distributions of Foreign Funded Enterprises in Chinese Condiment Market
  - 3.4.4 Competition Trends
- 3.5 Big Events of Chinese Condiment Industry, 2008-2009
  - 3.5.1 Lianhua in the Dilemma of Freezing of Assets
  - 3.5.2 Wangzhihe Joining in Kuan Vinegar
  - 3.5.3 Establishment of New Joint Venture by KIKKOMAN Inc. and Shijiazhuang Zhenji Brew Group Co., Ltd in China
  - 3.5.4 Edible Oil Price Increasing and Dropping like Roller Coaster, 2008
  - 3.5.5 Others
4 Sub-sectors of Chinese Condiment Industry, 2008
- 4.1 Chinese Soy-bean Sauce Market
  - 4.1.1 Overview
  - 4.1.2 Yield Capacity
  - 4.1.3 Demands
  - 4.1.4 Competitions
  - 4.1.5 Development Tends
- 4.2 Chinese Gourmet Powder Market
  - 4.2.1 Overview
  - 4.2.2 Yield Capacity
  - 4.2.3 Demands
  - 4.2.4 Competitions
  - 4.2.5 Development Tends
- 4.3 Chinese Chicken Essence Market
- 4.4 Chinese Vinegar Market
- 4.5 Chinese Compound Condiment Market
- 4.6 Chinese Sauces Market
  - 4.6.1 Overview
  - 4.6.2 Sauces
  - 4.6.3 Soy-sauce Pickles
  - 4.6.4 Development Trends
5 Analyses on Chinese Raw/Auxiliary Material Market
- 5.1 Analysis on Chinese Soybean Market
  - 5.1.1 Overview
  - 5.1.2 Supplies and Demands
  - 5.1.3 Development Trends
- 5.2 Analysis on Chinese Wheat Market
  - 5.2.1 Overview
  - 5.2.2 Supplies and Demands
  - 5.2.3 Development Trends
- 5.3 Analysis on Chinese Corn Market
  - 5.3.1 Overview
  - 5.3.2 Supplies and Demands
  - 5.3.3 Development Trends
- 5.4 Analysis on Chinese Rice Market
  - 5.4.1 Overview
  - 5.4.2 Supplies and Demands
  - 5.4.3 Development Trends
- 5.5 Analysis on Chinese Oil Plant Market
  - 5.5.1 Cole-seed
  - 5.5.2 Peanuts
  - 5.5.3 Others
- 5.6 Analysis on Chinese Meet Market
  - 5.6.1 Pork
  - 5.6.2 Beef
  - 5.6.3 Chicken
- 5.7 Analysis on Chinese Food Additives Market
  - 5.7.1 Overview
  - 5.7.2 Supplies and Demands
  - 5.7.3 Development Trends
6 Analyses on the Development of the Related Industries of Chinese Condiment Industry
- 6.1 Chinese Catering Industry
  - 6.1.1 Overview
  - 6.1.2 Demands for the Condiment
  - 6.1.3 Trends
- 6.2 Chinese Instant Food Industry
  - 6.2.1 Overview
  - 6.2.2 Frozen Foods
  - 6.2.3 Other Instant Foods
- 6.3 Other Food Industries
- 6.4 Packaging Industry of the Condiment Industry
  - 6.4.1 Overview
  - 6.4.2 Development Trends
7 Analyses on the Consumers of Chinese Condiment Industry
- 7.1 Consumption Capacity of Chinese Condiment Industry
  - 7.1.1 Resident Income
  - 7.1.2 Consumption Structures
- 7.2 Consumption Preference of Chinese Condiment Industry
  - 7.2.1 Eating Habits
  - 7.2.2 Eating Concepts
  - 7.2.3 Purchase Behaviors
  - 7.2.4 Consumption Trends
8 Outstanding Enterprises of Chinese Condiment Industry
- 8.1 Jiangsu Hengshun Vinegar Industry Co., Ltd
  - 8.1.1 Company Profiles
  - 8.1.2 Operations
  - 8.1.3 Development Trends
- 8.2 Shanghai Totole Condiment Co., Ltd
  - 8.2.1 Company Profiles
  - 8.2.2 Operations
  - 8.2.3 Development Trends
- 8.3 Beijing Wangzhihe Food Group
  - 8.3.1 Company Profiles
  - 8.3.2 Operations
  - 8.3.3 Development Trends
- 8.4 Henan Lianhua Gourmet Powder Co., Ltd
- 8.5 Foshan Soy Sauce Park
- 8.6 Shijiazhuang Zhenji Brew Group Co., Ltd
- 8.7 LEE KUM KEE (Guangzhou) Food Co., Ltd
- 8.8 Amoy Food Limited
9 Latest Policies and Regulations of Chinese Condiment Industry, 2008-2009
- 9.1 Carry-out of National Standard of Enrichment Edible Oil
- 9.2 International Standard Formulation of Soy-bean Sauce in the Preparation Phase
- 9.3 Establishment of National Technical Committee on Salt Industry of Standardization Administration of China and the issuance of Related Policies
- 9.4 Implement of Regulation for Food Nutrition Labeling in 1st, May
- 9.5 Cutting down the Import Duties of Olive Oil and etc.
- 9.6 Levying Consumption Taxes on the Cooking Wine
- 9.7 Canceling Exemption from Inspection in Chinese Food Industry
10 Influences of International Financial Crisis on Chinese Condiment Industry
- 10.1 Influences of International Financial Crisis on Chinese Condiment Industry
- 10.2 Opportunities of International Financial Crisis to Chinese Condiment Industry
- 10.3 Opportunities of International Financial Crisis to Traditional Chinese Condiment Industry
11 Developments and Investments of Chinese Condiment Industry
- 11.1 Investment Ventures of Chinese Condiment Industry
  - 11.1.1 Market Ventures
  - 11.1.2 Raw Material Ventures
  - 11.1.3 Other Ventures
  - 11.1.4 Solutions to the Venture Aversion
- 11.2 Investment Opportunities of Chinese Condiment Industry
  - 11.2.1 Market Opportunities
  - 11.2.2 Technology Opportunities
  - 11.2.3 Other Opportunities
- 11.3 Recommendations for the Investment of Chinese Condiment Industry
Selected Charts
- Chart Categories of Chinese Condiment Industry
- Chart Related Policies and Regulations of Chinese Condiment Industry
- Chart Scales of Chinese Condiment Market, 2003-2008
- Chart Yields of Chinese Soy-bean Sauce in Different Regions, 2008
- Chart Yields of Chinese Gourmet Powder in Different Regions, 2008
- Chart Scales of Chinese Soy-bean Sauce Market, 2004-2008
- Chart Yields of Chinese Vinegar, 2004-2008
- Chart Export Volume of Chinese Tomato Paste, 2004-2008
- Chart Yields of the Pepper in the World, 2005-2009
- Chart Average Export Price of Chinese Tomato Paste, 2004-2008
- Chart Operation Revenues of Chinese Catering Industry, 2004-2008
- Chart Operations of Jiangsu Hengshun Vinegar Industry Co., Ltd, 2008
- Chart Operations of Shanghai Totole Condiment Co., Ltd, 2008
- Chart Scales of Chinese Catering Market, 2004-2008
- Chart Export Amounts of Chinese Soy-bean Sauce and Vinegar in Different Regions, 2008
- Chart Prediction on the Scales of Chinese Condiment Market, 2009-2012
- Chart Imports and Exports of Chinese Monosodium Glutamate and Gourmet Powder Products, 2007-2008