Consumer Targeting in Food and Drinks

Content

• Consumer Targeting in Food and Drinks
  • Executive Summary
  • Introduction
  • Targeting individual nutritional needs
  • Targeting lifestyle aspirations
  • Targeting specific consumer groups
  • Customization of tastes and flavors
  • Survey results and conclusions
• Chapter 1 Introduction
  • Summary
  • Introduction
  • Defining personalization
  • Self-protecting and self-projecting consumers
  • Structure of this report
• Chapter 2 Targeting individual nutritional needs
  • Summary
  • Introduction
  • Personalization in terms of nutritional needs
  • Market potential
  • Self-diagnostic testing kits
  • Over-the-counter medicines
  • Supplements
  • Food allergies
  • Key areas
  • Heart health
  • Key ingredients
  • Diabetes
  • Key ingredients
  • Bone and joint health
  • Osteoporosis
  • Arthritis
  • Key ingredients
  • Innovation and NPD
  • By health condition
  • Heart health
  • Diabetes
  • Bone and joint health
  • Key categories
  • Key regions
  • Products claims analysis
  • Regulatory contexts
  • Specific personalized health benefit claims
  • The future of the market
• Chapter 3 Targeting lifestyle aspirations
  • Summary
  • Introduction
  • Targeting lifestyle aspirations
  • Key areas
  • Wellness food and drinks
  • Weight control
  • Cognitive health and energy
  • Digestive, defense and immunity benefits
  • Ethical food and drink
  • Key features
  • Gourmet and upscale food and drinks
  • Key features
  • Innovation and NPD
  • Key categories
  • Soft drinks
  • Confectionery
  • Key regions
  • Product claims analysis
  • The future of the market
• Chapter 4 Targeting specific consumer groups
  • Summary
  • Introduction
  • Promotion of personalized food and drink products
  • Key consumer groups
  • Consumer group product tag analysis
  • Women
  • Stage in life course
  • Lifestyles
  • Product name and package styling
  • Seniors
  • Bone and joint health
  • Multiple ageing-related conditions
  • Physical and cognitive energy
  • Consumer groups within the seniors category
  • The young senior
  • The elderly senior
  • Kids
  • Stage in life course
  • Product name and package styling
  • Men
  • Lifestyles
  • Product name and package styling
  • Products claims analysis
  • The future of the market
• Chapter 5 Customization of tastes and flavors
  • Summary
  • Introduction
  • Customization of taste and flavors
  • Market potential
  • Foodservice
  • Spices and flavorings
  • Innovation in ingredient and flavor companies
  • Case study: Givaudan
  • Innovation and NPD
  • The future of the market
• Chapter 6 Survey results and conclusions
  • Summary
  • Introduction
  • Price premiums for personalized food and drinks
  • Personalized food and drink categories
  • Regions that lead in personalized food and drinks NPD
  • Company influence in personalized innovation
  • Innovation leaders
  • Nestl
  • Danone
  • Unilever
  • The future of personalized food and drinks
  • Nutrigenomics
  • Ethical will colonise other trends
  • Flavor and taste customization
  • Demographic groups
  • Barriers to growth
  • Index
• List of Figures
  • Figure 1.1: Industry executives definitions of personalized food and drinks
  • Figure 2.2: Industry executives rankings of most important health trends in personalized food and drinks
  • Figure 2.3: Key areas of personalized functional food and drinks
  • Figure 2.4: The targeted health benefits of Amoriss Bite-Size Organic Dark Chocolate
  • Figure 2.5: Hansen's Fizzit Vitamin & Mineral Drink Mixes
  • Figure 2.6: The eight most common food allergens addressed by the Allergaroo range of products
  • Figure 2.7: Heart to Heart Instant Oatmeal
  • Figure 2.8: CocoaVia Chocolate Bars
  • Figure 2.9: Boost Glucose Control Nutritional Drink
  • Figure 2.10: New Elations Healthier Joints 4-in-1 Supplement Drink
  • Figure 2.11: Osteo High Calcium Beverage
  • Figure 2.12: Percentage share of single serving functional food and drinks, by health condition, 2005-2008
  • Figure 2.13: GlucoBurst Diabetic Drink
  • Figure 2.14: Knorr Mainichi Calcium
  • Figure 2.15: Percentage share of single serving functional food and drinks, by category, 2005-2008
  • Figure 2.16: Nabisco Wafer GABA in Choco Chip Cookie
  • Figure 2.17: Percentage share of single serving functional food and drinks, by region, 2005-2008
  • Figure 2.18: Eat Well Be Well Sugar Free Whole Grain Cereal Bars
  • Figure 2.19: Vere Chocolate
  • Figure 3.20: Industry executives rankings of most important ethical, indulgence and convenience
• trends in personalized food and drinks over the next five years
  • Figure 3.21: Key areas in personalized aspirational food and drinks
  • Figure 3.22: NOW (Nutrition for Optimal Wellness) Fivacious Bars
  • Figure 3.23: Percentage of wellness, gourmet and ethical single serving food and drinks launched, by trend, 2005-2008
  • Figure 3.24: Slim Coffee Diet Fresh Brew and Instant Brew
  • Figure 3.25: Hiro Thermo Health Drink
  • Figure 3.26: Nerd Energy Drink
  • Figure 3.27: Good Belly Probiotic + Vitamins Fruit Drink
  • Figure 3.28: Pro-Bio Max Probiotic Smoothie
  • Figure 3.29: Good Natured Juice Drink
  • Figure 3.30: MycoKidz Wellness Formula Supplement Mix for Kids
  • Figure 3.31: Q Tonic drink
  • Figure 3.32: Chocolate Squares
  • Figure 3.33: Percentage of wellness, gourmet and ethical single serving food and drinks launched, by category, 2005-2008
  • Figure 3.34: Venga Functional Infusions
  • Figure 3.35: Choconella Passionate Organic Dark Chocolates
  • Figure 3.36: Percentage of wellness, gourmet and ethical single serving food and drinks launched, by region, 2005-2008
  • Figure 3.37: Kraft South Beach Diet Frozen Entrees
  • Figure 4.38: Important factors in the launch/promotion of personalized food and drinks products
  • Figure 4.39: Importance of key consumer groups for personalized food and drinks over the next five years
  • Figure 4.40: Soychoc coated Nutritional and Soychoc coated Lifestyle Soy Bars
  • Figure 4.41: Bellybar Pregnancy Nutrition Bars
  • Figure 4.42: Bloom Energy Drinks
  • Figure 4.43: Birds Eye Eat Positive
  • Figure 4.44: Gina B Girlfriends Chocolate Candy Bars
  • Figure 4.45: Ajinomoto Chotto Zeitaku Kurozu no Subuta
  • Figure 4.46: Xtra Health Supplement Snack Bars
  • Figure 4.47: Amazon Mania AcaiTwist
  • Figure 4.48: Revival Slim & Beautiful Diet Low-Glycemic, Antioxidant-Rich Soy Protein Dietary Supplement Mixes
  • Figure 4.49: Procure Petit Purin
  • Figure 4.50: Froose Healthy Drink for Kids
  • Figure 4.51: Kellogg's Disney Little Einsteins Fruit Flavored Snacks
  • Figure 4.52: Throwdown Energy Drinks
  • Figure 5.53: Jers Handmade Chocolate
  • Figure 5.54: Trident Sugarless Gum
  • Figure 5.55: Melville's Flavoring Spoons
  • Figure 5.56: Edwards Pie Slices
  • Figure 6.57: Price premiums for personalized food and drinks products
  • Figure 6.58: The importance of personalized food and drinks in each category over the next 5 years compared today
  • Figure 6.59: Leading regions in personalized food and drinks NPD
  • Figure 6.60: Innovative companies in personalized food and drinks now and in the next 5 years
  • Figure 6.61: Nestl PowerBars
  • Table 1.1: Number of single person households in Europe and US (m),
  • Table 1.2: Self-protecting and self-projecting consumers within personalized food and drink
  • Table 2.3: Sales of over-the-counter medicines in Europe and US ($m), 2007-2011
  • Table 2.4: Sales of supplements in Europe, the US, and Japan ($m), 2002-2006
  • Table 2.5: Prevalence of cardiovascular disease in the 7 major markets, (000), 2005
  • Table 2.6: Prevalence of diabetes in 7 major markets (m), 2000 and 2030
  • Table 2.7: Key personalized heart health benefits claims in single serve functional food and drinks
  • Table 2.8: Key personalized diabetic health benefits claims in single serve functional food and drinks
  • Table 2.9: Key personalized bone and joint health benefits claims in single serve functional food and drinks
  • Table 3.10: Age-standardized estimates for obesity in the 7 major markets for ages 15-100 years, prevalence (%), 2005-2015
  • Table 3.11: Prevalence of Alzheimers disease across the 7 major markets, (000), 2006-09
  • Table 3.12: Estimated prevalence of IBS in the 7 major markets, 200510
  • Table 3.13: Value of the organic food and drinks market in Europe and the US ($bn), 2001-2011
  • Table 3.14: Out of home food and drinks market value in Europe and US ($m), 2005-2010
  • Table 3.15: Key wellness benefit claims on single serve food and drinks
  • Table 3.16: Key ethical benefit claims on single serve food and drinks
  • Table 3.17: Key gourmet benefit claims on single serve food and drinks
  • Table 4.18: Product tags in terms of consumer groups, single serving products launched, 2006- 2008
  • Table 4.19: Key personalized benefit claims on single serve food and drinks for women
  • Table 4.20: Key personalized benefit claims on single serve food and drinks for seniors
  • Table 4.21: Key personalized benefit claims on single serve food and drinks for kids and parents
  • Table 4.22: Key personalized benefit claims on single serve food and drinks for men
  • Table 6.23: Leading regions in personalized food and drinks NPD
  • Table 6.24: Top 10 most innovative personalized food and drink manufacturers