European Coated Foods

Current & Future Trends

Publication Date	November 2005
Publisher	Leatherhead
Product Type	Report
Pages	193
ISBN Number	not applicable
Product Code	LFR00016

Price

£6,250.00
approximately: $11,020 | €7,748

PDF

PRINT £6,250 ($11,020 | €7,748)

Order above formats by FAX

Summary

During the next few years, sales are expected to increase across much of western Europe, in spite of the negative publicity currently surrounding certain varieties of coated foods. Convenience is likely to remain the main market driver, while efforts are now being made to improve the perceived healthiness of some products.

Which types of coated foods are the most popular and likely to demonstrate the highest growth rates in the future?
How do consumers differ?
How will developments in coatings technology impact upon new product development?

These are some of the issues that Leatherhead Food International addresses in 'European Coated Foods - Current & Future Trends'

Aims:

To determine the size of the western European market for coated foods, focusing on market and product trends
To obtain an understanding of consumption patterns of coated foods, exploring in some depth the particular occasions when they are eaten and by whom
To understand which particular products are currently in favour with consumers, and how this will affect future growth of the market.

Objectives:

To provide market information on sales of coated foods within western Europe.
To examine the extent to which recent trends have affected consumption of coated foods.
To identify which coated foods are most popular with consumers across the markets of western Europe.
To review the growing diversity of coated foods, and examine on which occasions they are typically eaten.
To identify which suppliers are most active in the market, and how their product ranges differ.
To identify trends in new product activity.
To determine the future directions of each sector from a market, product and consumer viewpoint.

Primary Research

The major inputs into this project were two programmes of original consumer research, in order to fully assess consumer attitudes towards coated foods.

One of these studies was limited to UK consumers, and consisted of in-depth interviews with almost 170 respondents, over 80% of which were regular buyers of coated foods. The fieldwork for this particular project took place during late October 2005.
The other consumer survey carried out for this report concerned attitudes held towards coated foods in western Europe, specifically in the countries of France and Germany. This was an Internet survey, comprising a short questionnaire of 5 questions, which was put to over 2,800 respondents, all of whom were aged between 16 and 64. Of these, 1,626 were based in France and the remaining 1,189 were located in Germany. The fieldwork for this particular project took place during early October 2005.

Trade Research

In-depth trade interviews were also carried out with senior personnel within industry. These interviews provide a useful business perspective, in addition to the consumer attitudes.

Content

Section I Contains An Overview Of The Western European Retail Market For Coated Foods, Focusing In Particular On The UK, France, Germany, Italy And Spain. Comparisons Will Also Be Made With Other Parts Of The World Where Sales Of Coated Foods Are Believed To Be Significant, Such As Ireland And The Countries Of The Benelux And Scandinavian Regions.
- Market size data is presented in both value and volume terms, focusing upon both the fresh/chilled and frozen sectors. Market size data is accompanied by a review of new product activity.
- The major companies operating in the western European market for coated foods, such as Unilever Bestfoods, Nestl and Findus, are profiled.
Section Ii Explores Consumer Attitudes Towards Coated Foods, Focusing Upon Aspects Such As How Consumption Patterns Differ According To Social Factors, Which Types Of Coated Foods Are The Most Popular With Consumers And Consumer Perceptions Of Whether Fresh Products Are Preferable To Frozen. The Impact Of Factors Such As These On Future Patterns Of Consumption Is Also Discussed.
- Consumer behaviour concerning coated foods
- Past and likely future consumption patterns
- How consumption patterns differ according to social factors (age, sex, country, etc.)
- Consumption of fresh/chilled coated foods versus frozen
- Consumer attitudes towards various types of coated foods, and which varieties are preferred
- How more general eating trends (e. g. growth of snacking and ethnic foods) are impacting upon the market
- How sales of coated foods via the retail sector compare with foodservice channels
- Typical consumer profiles.