Food & Beverage Industry Senior Executive Top of Mind Survey?

Publication Date	November 2007
Publisher	Allegra Strategies
Product Type	Report
Pages	57
ISBN Number	not applicable
Product Code	ALE00002

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Summary

The UK F&B Senior Executive 'Top of Mind Survey' 2007 was conducted as part of an annual research and Think Tank programme conducted by management consultancy Allegra Strategies, called the Food Strategy Forum.

187 top executives from across the UK Food & Beverage (F&B) industry took part in the study which one of the largest studies ever conducted with senior executives within the F&B sector.

During the survey, industry leaders were invited to discuss, key consumer trends affecting their sector, current business challenges and forecasts for the future.

Respondents were typically CEO, MD, Director-level or Senior Managers from major Food retailers, Foodservice operators and major Food & Beverage manufacturers. The sample accounts for more than 75% of total UK food spend.
Participating companies included: ASDA, BAA, Coca-Cola Enterprises, Greggs plc, H.J. Heinz, Kellogg Company, Mars UK Ltd, Marks & Spencer plc, McDonald's UK, Pret A Manger Ltd, Sodexo UK & Ireland, Tesco, Wagamama Ltd, Waitrose and Whitbread plc.

Interviews were completed between 14 October and 1 November 2007. Results of this high-profile study were released in the inaugural Top of Mind report 15 November 2007, with a follow-up study to be published in November 2008.

Content

Introduction And Background
- Research Background
- Research Methodology
- Table I.1 Research Methodology
Section 1 Executive Summary
- Executive Summary Overview
- Future Corporate Competencies
- Figure 1.1 Emerging Frontier Of Critical Corporate Competencies
Section 2 Current Business Climate
- Current Trading Environment
- Figure 2.1 Current Trading Environment
- Table 2.1 Current Trading Environment By Segment
- Market Dynamics Compared To 5 Years Ago
- Trading Outlook Next 6 - 12 Months
- Figure 2.2 Projected Trading Environment Next 6 - 12 Months
- Table 2.2 Projected Trading Environment Next 6 - 12 Months By Segment
Section 3 Key Consumer Trends
- Most Important Consumer Trends
- Figure 3.1 Industry Leader Views On Most Important Consumer Trends Affecting Uk F&B
- Consumer F&B Mega Trends
- Table 3.2 F&B Mega Trends And Related Important Consumer Trends
- Healthy Eating
- Figure 3.2 Attitudinal Statement: Government Should Play A Greater Role In Encouraging Healthier Eating
- Convenience
- Eating Out Trends
- Figure 3.3 Attitudinal Statement: People Will Eat Out More Often In 5 Years Time Than They Do Today
- Growing Food Culture
- In-Home Meal Preparation
- Figure 3.4 Attitudinal Statement: In-Home Meal Preparation And Cookery Will Increase As Uk 'Food Culture' Becomes More Prevalent Over The Next Few Years
- Ethical Consumerism
- Experience-Led Consumption
Section 4 Main Business Challenges
- Main Business Challenges
- Figure 4.1 Most Important Current Business Challenges
- Table 4.1 Top Business Challenges By Segment
- Summary Views
Section 5 Most Admired Brands
- Top Five Most Admired Food & Beverage Brands
- Most Admired Uk Food & Drink Brand/
- Most Admired Uk Foodservice Brand/
- Most Admired Uk Food Retail Brand/
- Other Admired Brands
Section 6 Market Evolution
- Emerging Market Landscape
- Growing Importance Of Brand Identity
- Figure 6.1 Attitudinal Statement: Brand Identity Will Play An Increasing Role In Uk Consumers' Food Purchase Decisions
- Wider Array Of Food Outlets
- Figure 6.2 Attitudinal Statement: In 5 Years Time Uk Consumers Will Be Using A Wider Array Of Food Outlets Than Today
- Growing Dominance Of Larger Players
- Figure 6.3 Attitudinal Statement: The F&B Industry Will Ultimately Be Dominated By Fewer, Larger Players
- Impact Of Digital Technology
- Issue Of Obesity
- Figure 6.4 Obesity Will Become The Biggest Issue For The F&B Industry To Address Over The Next Five Years
- Future Ethical Initiatives
- Figure 6.5 The Most Important Ethical Initiatives Over Next Five Years
- Investment In R&D And Staff Training
- Figure 6.6 Investment In R&D And Product Development In 3 - 5 Years
- Figure 6.7 Investment In Staff Training And Development In 3 - 5 Years
- Sector Evolution
- Retail Sector Evolution
- Foodservice & Hospitality Sector Evolution
- Manufacturers & Suppliers Sector Evolution
Section 7 Future Corporate Competencies
- Future Corporate Success Factors
- Figure 7.1 The Top Corporate Competencies In Next Five Years
- Industry Leaders Advice For Career Success