Future Health Trends in Food and Drinks

Content

• Executive Summary
  • The Glycaemic Index
  • Heart Health
  • Wellbeing
  • Daily dosing
  • Low fats to right fats
  • Phood
  • Conclusions
• Chapter 1 The Glycaemic Index
  • Summary
  • Introduction
  • What is the Glycaemic Index?
  • What is the Glycaemic Load?
  • GI vs. GL
  • Growth drivers behind the GI concept
  • Consumer drivers
  • Obesity
  • Diabetes as a driver of GI
  • GI as a sophistication of the Atkins diet
  • Manufacturer drivers
  • Labeling
  • Highlighting the low GI product tag in marketing
  • Reformulation
  • Regulatory drivers
  • Regulatory support
  • Regulatory inhibitors
  • Rejection of the diet
  • Lead countries
  • Lead categories
  • Meal replacements
  • Bakery and Cereals
  • Snacks
  • Innovation in GI
  • Conclusions
  • Key countries
  • Key categories
  • The future of the GI diet
• Chapter 2 Heart Health
  • Summary
  • Introduction
  • What is heart health?
  • Actively promoting heart health
  • Reduce the risk of heart health
  • Salt
  • Cholesterol
  • Right fats
  • Growth drivers
  • Consumer drivers
  • Cardiovascular disease
  • Hypertension
  • The ageing population
  • Changing consumer attitudes
  • Manufacturer drivers
  • Reformulation
  • Marketing products as heart healthy
  • Sales of heart health functional foods and drinks
  • Regulatory drivers
  • Lead countries
  • Lead categories
  • Snacks
  • Bakery and cereals
  • Innovations and features of heart health
  • Innovation
  • Innovation in the features of heart healthy products
  • Conclusions
  • Key countries
  • Key categories
  • The future of the heart health trend
• Chapter 3 Wellbeing and feel good within
  • Summary
  • Introduction
  • What is 'wellbeing and feel good within'?
  • Digestive health
  • Detox
  • Mental wellbeing
  • Energy
  • Immune system
  • Skin health
  • Growth drivers of wellbeing
  • Consumer drivers
  • Digestive health
  • Mental wellbeing
  • Skincare
  • Anti-ageing
  • Consumer attitude of 'you are what you eat'
  • Manufacturer drivers
  • Reformulation
  • Remarketing existing products to highlight the vital wellbeing ingredients
  • The gut health market is not driven primarily by illness
  • Lead countries
  • Lead categories
  • Meal replacements
  • Soft drinks
  • Hot drinks
  • Innovation and trends in the wellbeing trend
  • Innovation
  • Innovation in the sub-trends
  • Conclusions
  • Key countries
  • Key categories
  • The future of the wellbeing trend
• Chapter 4 Daily Dosing
  • Summary
  • Introduction
  • What is daily dosing?
  • The benefits delivered through daily dosing
  • Types of delivery systems
  • Pouches and sachets
  • The LifeTop straw
  • 240ml
  • The Yakult model
  • New innovative packaging
  • Growth drivers
  • Consumer drivers
  • Individualization
  • Personalized nutrition
  • Daily dosing is also about disease prevention
  • Manufacturer drivers
  • Packaging innovations
  • Reformulation of healthy products into daily dose portions
  • Daily doses within other products
  • Lead countries
  • Lead categories
  • Meal replacements
  • Snacks
  • Bakery and cereals
  • Innovation in daily dosing
  • Innovation in formulation
  • Innovation in packaging
  • Conclusion/growth prospects
  • Key countries
  • Key categories
  • The future of daily dosing
• Chapter 5 Low Fats to Right Fats
  • Summary
  • Introduction
  • What are the right fats?
  • Polyunsaturated fatty acids- Omega-3
  • Trans fats
  • Growth drivers
  • Consumer drivers
  • Heart disease
  • Alzheimer's
  • Arthritis
  • Pregnant women
  • Other conditions
  • Manufacturer drivers
  • Reformulating products
  • Marketing of ingredients
  • Regulatory drivers
  • Omega-3
  • Trans fats
  • Lead countries
  • Lead categories
  • Oils and fats
  • Snacks
  • Bakery and cereals
  • Innovation and trends in right fats
  • Innovation
  • Innovation in the sub-trends
  • Conclusions
  • Key countries
  • Key categories
  • The future of the right fats trend
• Chapter 6 Phood
  • Summary
  • Introduction
  • What is phood?
  • Is 'phood' a marketing or consumer term?
  • Growth drivers
  • Consumer drivers
  • Increasing numbers of cancer sufferers
  • Increasing numbers of allergy sufferers
  • Osteoporosis
  • Menopause
  • Increasing healthcare costs
  • Manufacturer drivers
  • Reformulation of products with additional beneficial ingredients
  • Marketing products that intrinsically contain ingredients with specific health benefits
  • The impact of pharmaceutical companies on food and drink innovation
  • Regulatory drivers
  • Lead countries
  • Lead categories
  • Soft drinks
  • Dairy
  • Innovation and trends in phood
  • Innovation
  • Innovation in the sub-trends
  • Conclusions
  • Key countries
  • Key categories
  • The future of the phood trend
• Chapter 7 Conclusions
  • Summary
  • Introduction
  • Key marketing targets
  • Key innovative categories in healthy food and drinks
  • Features of healthy food and drinks that are important to consumers
  • Countries that lead in NPD in healthy food and drinks
  • The most popular health trends now and in 5 years
  • Other healthy food concepts that are likely to develop in the next 5 years
  • Index
• List of Figures
  • Figure 1.1: Tesco GI labeling
  • Figure 1.2: Hyvaa Paivaa Kevyt Hedelmajuoma
  • Figure 1.3: Frunola High Fiber Fruit Bar
  • Figure 1.4: The Australian and South African GI symbols
  • Figure 1.5: Valio A+ Rasvaton Jogurtti yogurt
  • Figure 1.6: Lead categories in low glycaemic food and drinks, 2000-2004
  • Figure 1.7: InZone Powdered Supplement Drink
  • Figure 1.8: Kellogg's Cereal - Hi-Fibre Bran
  • Figure 1.9: Solo GI Low Glycaemic Weight Management Sustained Energy Bar
  • Figure 1.10: Luna Diet Yogurt Tei GI
  • Figure 1.11: How important is the GI diet and issues for NPD are now and in 5 years time?
  • Figure 2.12: Arnold Family Grains Dutch Country Bread - Healthy Sandwich; Heart Healthy 100% Whole Wheat; Healthy Multi-Grain
  • Figure 2.13: Sea Choice All Natural Quick Frozen Boneless & Skinless Fish Fillets
  • Figure 2.14: Yoplait Healthy Heart Yogurt
  • Figure 2.15: Yves Veggie Cuisine Meatless Pre-Cooked Good Dog
  • Figure 2.16: Heart Health product launches in each category, 2000-2004
  • Figure 2.17: Sara Lee Heart Healthy Bread
  • Figure 2.18: Launches of products tagged with the heart healthy features, 2000-2004
  • Figure 2.19: Olivado Avocado Oil Spray
  • Figure 2.20: How strong are the following health features for innovation in heart healthy food products?
  • Figure 2.21: How important is the heart health trend and issues for NPD are now and in 5 years time?
  • Figure 3.22: Estimated prevalence of IBS in adults by gender, 2002
  • Figure 3.23: Prevalence of adults with ADHD in the general population across the seven major markets, 2004
  • Figure 3.24: Nestl Easy to Digest Baby Cereal
  • Figure 3.25: Growth of gut health food and drinks consumers, consumers with diagnosed illnesses and at-risk groups, (%), 2002-2007
  • Figure 3.26: Wellbeing product launches in each category, 2000-2004
  • Figure 3.27: Juvo Natural Raw Meal
  • Figure 3.28: Tetley Plus Wellbeing Tea
  • Figure 3.29: Wellbeing sub-trends product launches, 2000-2004
  • Figure 3.30: Guayaki Yerba Mate Organic Energy Drink
  • Figure 3.31: ActiMint Probiotic Mints
  • Figure 3.32: Innovation in wellbeing trends product launches, 2000-2004
  • Figure 3.33: Wellness from Coca-Cola Goyo
  • Figure 3.34: How strong are the following health features for innovation in wellbeing food products?
  • Figure 4.35: Pharmanex GlucoEase Powdered Soft Drink
  • Figure 4.36: Yakult Live Lactobacillus Drink
  • Figure 4.37: Calpis Interbalance L-92 Lactic Acid Bacteria Drink
  • Figure 4.38: Mizkan Vinegar Drink
  • Figure 4.39: Daily Dosing product launches in each category, 2004
  • Figure 4.40: Slim-Fast Optima Smoothie
  • Figure 4.41: Borba Skin Balance Water
  • Figure 4.42: How important is the daily dosing trend and issues for NPD are now and in 5 years time?
  • Figure 5.43: Dempster's WholeGrains- Source of Omega-3 12 Grain
  • Figure 5.44: Kraft Handi-Snacks Baskin Robbins Pudding
  • Figure 5.45: Regal Salmon Strips
  • Figure 5.46: Trans fat labeling
  • Figure 5.47: Ban Trans Fat campaign
  • Figure 5.48: Right Fats product launches in each category, 2000-2004
  • Figure 5.49: Udo's Choice Organic Oil Blend
  • Figure 5.50: Essential Flax Seed Bread
  • Figure 5.51: Right Fats sub-trend product launches, 2000-2004
  • Figure 5.52: Innovation in right fats trends product launches, 2000-2004
  • Figure 5.53: Bossa Viva Rainforest Fruit Drink
  • Figure 6.54: The nutraceuticals landscape
  • Figure 6.55: Juice 4 Joints
  • Figure 6.56: Ensure with Lutein Liquid Nutritional Beverage
  • Figure 6.57: Soy Deli Fresh Soy Pasta
  • Figure 6.58: What impact do the following companies have on innovation in healthy food and drinks now and in 5 years time?
  • Figure 6.59: Phood product launches in each category, 2000-2004
  • Figure 6.60: Yakult Chosei Tonyu Kuromame Shiyo
  • Figure 6.61: Phood sub-trends product launches, 2000-2004
  • Figure 6.62: Salad Cosmos Salad - Alfalfa and Ama
  • Figure 6.63: Innovation in phood product launches, 2000-2004
  • Figure 6.64: Celestial Seasonings Tea - Menopause Day; Menopause Nite
  • Figure 6.65: How important is the phood trend and issues for NPD are now and in 5 years time?
  • Figure 7.66: How important are the following consumers as marketing targets for new healthy food and drinks?
  • Figure 7.67: Categories for which innovation in health is most important
  • Figure 7.68: How important are the following to consumers purchasing healthy food and drinks products?
  • Figure 7.69: Countries that lead NPD in healthy food and drink products
  • Figure 7.70: How important are the following health trends and issues are for NPD now and will be in 5 years
• List of Tables
  • Table 1.1: Prevalence of obesity in the seven major markets by age (000s), 2003
  • Table 1.2: Future prevalence of type 2 diabetes, 2003-2011
  • Table 1.3: Lead categories in terms of the percentage of that category's new product launches accounted for by GI products, 2000-2004
  • Table 2.4: Estimated prevalence of major cardiovascular diseases, 2003
  • Table 2.5: Estimated prevalence of hypertension in the seven major markets, (000's), 2003-
  • Table 2.6: Population of over 50's, (mn), by country, 2003-2008
  • Table 2.7: Sales of heart health functional foods and drinks (m), 1997-2007
  • Table 2.8: Lead categories in terms of the percentage of that category's new product launches accounted for by heart healthy products, 2000-2004
  • Table 3.9: Irritable bowel syndrome sufferers, 2002
  • Table 3.10: Sales of gut health specific functional foods and drinks (m), 2003-2007
  • Table 3.11: Stress of affluent consumers
  • Table 3.12: Prevalence of psoriasis by country, 2000
  • Table 3.13: Lead categories in terms of the percentage of that category's new product launches accounted for by wellbeing products, 2000-2004
  • Table 4.14: Number of single person households in Europe (m), 1997-2007
  • Table 4.15: Lead categories in terms of the percentage of that category's new product launches accounted for by daily dosing products, 2000-2004
  • Table 5.16: Sources and functions of various dietary fats
  • Table 5.17: Prevalence of Alzheimer's Disease across the seven major markets, 2003-09
  • Table 5.18: Growth in Rheumatoid Arthritis populations, seven major markets (000s), 2003-
  • Table 5.19: Lead categories in terms of the percentage of that category's new product launches accounted for by right fats products, 2000-2004
  • Table 6.20: Cancer patient statistics across the seven major pharmaceutical markets, 2003
  • Table 6.21: Prevalence of allergic rhinitis in the seven major markets, 2004
  • Table 6.22: Prevalence of osteoporosis in and women men over 50 in the seven major markets, 2003
  • Table 6.23: Lead categories in terms of the percentage of that category's new product launches accounted for by phood products, 2000-2004