Innovation in Kids Food and Drinks

Content

• Executive Summary
  • Market development
  • Growth opportunities in kids' food and drinks
  • Innovation trends
  • Key trends in kids' food and drinks
  • Conclusions
• Chapter 1 Introduction
  • What is this report about?
  • Research methodology
  • Report structure
• Chapter 2 Market development
  • Summary
  • Introduction
  • The rate of child obesity
  • The effect on marketing
  • Use of cartoon characters and celebrity endorsements
  • PepsiCo's response
  • Regulatory guidelines
  • The evolution of kids' brands to target parents
  • Healthy eating in schools
  • Attitudes towards changes in school meals
• Chapter 3 Growth opportunities in kids'food and drinks
  • Summary
  • Introduction
  • Growth of kids food and drinks categories
  • High growth rates in other demographic groups
  • Seniors
  • Single households
  • Population of kids
  • Kids are growing older younger - the impact in 2006
  • Category analysis
  • Dairy
  • Bakery and cereals
  • Confectionery
  • Snacks
  • Ready meals
  • Soft drinks
  • Growth opportunities in kids' food and drinks
  • Country analysis
  • Europe
  • North America
  • Latin America
  • Asia-Pacific
• Chapter 4 Innovation trends
  • Summary
  • Introduction
  • Innovative kids' food and drinks
  • Innovation in formulation
  • Functional confectionery for kids
  • Evolution of novelty food and drinks
  • Innovation in packaging
  • Flavor manipulation
  • Kids' convenience
  • Innovation by category
  • Sweet and savory spreads
  • Sauces, dressings and condiments
  • Hot drinks
  • Product tags on kids' food and drinks
  • Case study - The reformulation and repositioning of Sunny Delight
  • Flavor trends
• Chapter 5 Key trends in kids' food and drinks
  • Summary
  • Introduction
  • In the home and out the home consumption
  • Importing adult features into kids' products
  • Health
  • Convenience
  • Healthy convenience
  • Customized convenience
  • Indulgence
  • Ethnic flavors
  • Sophistication and premiumisation
• Chapter 6 Conclusions
  • Summary
  • Introduction
  • Growth opportunities and resistance
  • Health
  • Growth in kids' functional food and drinks
  • Growth in kids' organic ranges
  • Increasing licensing opportunities in healthy products
  • Products developed for out of home consumption
  • Indulgence
  • Growth in kids' ethnic foods
  • Gourmet kids' food and drinks
  • Index
• List of Figures
  • Figure 2.1: Chew on this: how marketers target kids
  • Figure 2.2: Most versus least acceptable marketing practices
  • Figure 2.3: Using cartoon characters to encourage kids to eat more healthily
  • Figure 2.4: PepsiCo's new approach to marketing
  • Figure 2.5: Statutory and self-regulations relating to television advertising to children
  • Figure 2.6: The evolution of kids' brands
  • Figure 2.7: Change in the target audience across kids' categories
  • Figure 2.8: Campaign's to make school meals healthier
  • Figure 3.9: % growth of kids' food & drinks in terms of new product launches, 2003-2006
  • Figure 3.10: Percentage of population by number of children in family by country, 2004
  • Figure 3.11: % of product launches in each category targeted at kids, 2001-2006
  • Figure 3.12: Asda's Great Stuff for kids probiotic yogurt drink and multi vitamin milk
  • Figure 3.13: Kellogg's Tony's Turboz Meal Replacement Cereal
  • Figure 3.14: Trolli Candicraft
  • Figure 3.15: Betty Crocker Fruit Gushers G Force Fruit Flavored Snacks
  • Figure 3.16: Miniscoff Children's Organic Frozen Ready Meals
  • Figure 3.17: Flavored water brands
  • Figure 3.18: Fruit smoothies for kids
  • Figure 3.19: Market opportunity of kids' food and drink categories, current market value vs. potential market value
  • Figure 3.20: Del Monte Fruitini Squeezie Crushed Fruit Snack
  • Figure 3.21: % of product launches targeted at kids in each category in Europe, 2001-2006
  • Figure 3.22: Some kids food and drink products from Danone launched in Eastern Europe, April 05- March 06
  • Figure 3.23: Latest Nestl kids' food and drinks product launches in Europe
  • Figure 3.24: % of product launches targeted at kids in each category in North America, 2001-2006
  • Figure 3.25: Latest Kraft kids' food and drinks product launches in North America
  • Figure 3.26: Kraft's Sensible Solution flag
  • Figure 3.27: Latest General Mills kids' food and drinks product launches in North America
  • Figure 3.28: % of product launches targeted at kids in each category in Latin America, 2001-2006
  • Figure 3.29: Latest PepsiCo kids' food and drinks product launches in Mexico
  • Figure 3.30: % of product launches targeted at kids in each category in Asia-Pacific, 2001-2006
  • Figure 3.31: Latest Cadbury Schweppes kids' food and drinks product launches in Asia-Pacific
  • Figure 3.32: Coca-Cola's Qoo brand
  • Figure 4.33: Functional confectionery for kids
  • Figure 4.34: Crayola Crafty Cooking Kits
  • Figure 4.35: Innovative packaging to enhance, manipulate and change flavors
  • Figure 4.36: Nabisco 100 Calorie Packs
  • Figure 4.37: Betty Guy's Savory Pie range
  • Figure 4.38: Innovation in kids' food and drinks categories, 2001-2006
  • Figure 4.39: Smucker's Fruit Squeeze Spread
  • Figure 4.40: Heinz Eazy Squirt Sauce
  • Figure 4.41: DyDo Ready-to-Drink Green Tea
  • Figure 4.42: Danino Yogurt from Danone Canada
  • Figure 4.43: The evolution of Sunny Delight
  • Figure 5.44: Innovation in the categories in terms of solitary versus social kids' consumption
  • Figure 5.45: Examples of kids' products for out of home and in the home consumption
  • Figure 5.46: Chef Boyardee Pizza Kit
  • Figure 5.47: Premium kids products
  • Figure 6.48: Safeway in the US, O Organics private label range
  • Figure 6.49: Fruite Mega Yaourt
  • Figure 6.50: Tropicana Pure Premium juices