Insights Into Tomorrow's Ethnic Food & Drink Consumers

Content

• Chapter 1 Executive Summary
  • Introduction
  • The future decoded
  • Action points
• Chapter 2 The Future Decoded
  • Introduction
  • TREND: today's minorities are tomorrow's mainstream
  • US population to be one-third 'minority' consumers
  • Foreign-born and non-white population is rising in Europe
  • Minority groups are becoming progressively more integrated
  • TREND: more 'ethnic' food and drinks are being bought
  • Ethnic foods have become mainstream in the US
  • Europe lags behind, but the UK leads the way
  • The focus shifts from foodservice to home consumption
  • TREND: flavor preferences are increasingly complex
  • Western consumers increasingly willing to spend on food quality
  • The number of new flavors is ever-rising
  • Ethnic products tie in with consumer flavor trends
  • INSIGHT: minority consumers cannot be bracketed together
  • US minority groups vary massively in status and integration
  • European immigration differs hugely from country to country
  • INSIGHT: minority consumers can be split into four key types
  • Recent low-education migrants have limited integration
  • Recently-arrived, high-education consumers need help adjusting
  • Income is the key for long-established, low-education consumers
  • Assimilated, high-education consumers focus on cultural assertion
  • INSIGHT: mainstream consumers pick up minorities' tastes
  • Demand from minorities improves product availability
  • Cultural impact of ethnic minorities affects mainstream habits
  • INSIGHT: ethnic taste trends start at foodservice
  • Foodservice offers an easy way to try ethnic food
  • Foodservice drives demand for prepared meals and sauces
  • As familiarity rises, consumers seek to prepare their own ethnic food
  • INSIGHT: new ethnic food consumer groups are becoming important
  • Traditionally 'ethnic' flavors are becoming part of mainstream culture
  • Novel cuisines spread from Opinion Formers to the mainstream
  • Mid-lifers and males prefer ethnic food
  • INSIGHT: ethnic drinking behavior is different from ethnic eating behavior
  • Trying ethnic meals prompts ethnic drinks choice
  • Mainstream crossover builds on home country's reputation
• Chapter 3 Action Points
  • Introduction
  • Target minority consumers with culturally specific messages
  • Focus on home country culture when targeting recent immigrants
  • Avoid assuming taste crossover between different ethnic groups
  • Concentrate efforts on areas with high minority concentrations
  • Discover new cuisines among minority communities
  • Observe demographic changes to find new minority communities
  • Monitor minority stores for flavors with crossover potential
  • Base new packaged products on foodservice trends
  • Create premium products based on foodservice trends
  • Target Regulars with established foodservice products
  • Market ethnic products based on their natural and healthy status
  • Promote ethnic products' specific health benefits
  • Emphasize ethnic products' natural qualities
  • Capitalize on people's desire and ability to cook ethnic food
  • Create higher-end packaged ingredients and meal kits
  • Tie in products with foodservice trends and with celebrities
  • Create ethnic alcoholic drinks that fit the relevant culture
  • Produce drinks that compliment ethnic food
  • Aim drinks at the need states associated with the drink's country of origin
• Chapter 4 Appendix
  • Supplementary data
  • Ethnic food sales in France
  • Ethnic food sales in Germany
  • Ethnic food sales in Italy
  • Ethnic food sales in the Netherlands
  • Ethnic food sales in Spain
  • Ethnic food sales in Sweden
  • Ethnic food sales in the UK
  • Ethnic food sales in the rest of Europe
  • Definitions
  • Research methodology
  • Future readings
  • Report writing team
  • How to contact experts in your industry
• List of Tables
  • Table 1: Importance of targeting ethnic minority groups, according to industry experts, 2005
  • Table 2: Changes in importance of targeting ethnic minority groups, according to industry experts, 2000-2005
  • Table 3: US population by ethnic group (m), 1999-2009
  • Table 4: US population by age and ethnic group (m), 2004
  • Table 5: US foreign-born population by age (m), 1999-2009
  • Table 6: Europe population by ethnic group and country (m), 2004
  • Table 7: Europe foreign citizen population by country (%), 1999-2009
  • Table 8: UK population by ethnic group (m), 1999-2009
  • Table 9: Industry experts' attitudes toward minority consumers, 2005
  • Table 10: US ethnic food retail market, by category (US$ m), 1999-2009
  • Table 11: US ethnic food retail market, by cuisine (US$ m), 1999-2009
  • Table 12: Europe & US ethnic food retail market, by country (US$ m), 1999-2009
  • Table 13: Europe & US ethnic food as a proportion of total packaged food market, 1999-2009 (%)
  • Table 14: Europe ethnic food retail market, by category (US$ m), 1999-2009
  • Table 15: Europe ethnic food retail market, by cuisine (US$ m), 1999-2009
  • Table 16: Europe ethnic food retail market, by cuisine and country (% value), 2004
  • Table 17: Consumer spending on premium food and drinks, Europe & US (US$ m), 2004-09
  • Table 18: Growth in prevalence of food flavor claims, 2003-04
  • Table 19: Flavor trends segmented by consumer "mega-trends"
  • Table 20: Consumers' likelihood to consume ethnic meals on specific consumption occasions, 2005
  • Table 21: Consumers' likelihood to consume ethnic meals prepared in specific ways, 2005
  • Table 22: Ethnic food over/under-consumption, by age group, Europe & US, 2004
  • Table 23: Ethnic food over/under-consumption, by gender, Europe & US, 2004
  • Table 24: Consumers' likelihood to consume ethnic alcoholic drinks, by consumption occasion, 2005
  • Table 25: Importance of different communication channels in targeting minority consumers, 2005
  • Table 26: France ethnic food retail market, by category ( m), 1999-2009
  • Table 27: France ethnic food retail market, by cuisine ( m), 1999-2009
  • Table 28: Germany ethnic food retail market, by category ( m), 1999-2009
  • Table 29: Germany ethnic food retail market, by cuisine ( m), 1999-2009
  • Table 30: Italy ethnic food retail market, by category ( m), 1999-2009
  • Table 31: Italy ethnic food retail market, by cuisine ( m), 1999-2009
  • Table 32: Netherlands ethnic food retail market, by category ( m), 1999-2009
  • Table 33: Netherlands ethnic food retail market, by cuisine ( m), 1999-2009
  • Table 34: Spain ethnic food retail market, by category ( m), 1999-2009
  • Table 35: Spain ethnic food retail market, by cuisine ( m), 1999-2009
  • Table 36: Sweden ethnic food retail market, by category ( m), 1999-2009
  • Table 37: Sweden ethnic food retail market, by cuisine ( m), 1999-2009
  • Table 38: UK ethnic food retail market, by category ( m), 1999-2009
  • Table 39: UK ethnic food retail market, by cuisine ( m), 1999-2009
  • Table 40: Rest of Europe ethnic food retail market, by category ( m), 1999-2009
  • Table 41: Rest of Europe ethnic food retail market, by cuisine ( m), 1999-2009
• List of Figures
  • Figure 1: There are nearly twice as many mixed-race babies in the US as there are mixed-race 17-year-olds
  • Figure 2: Not all foodservice products are suited to retail crossover in their traditional format
  • Figure 3: Ethnic minority consumers can be segmented on the basis of socio-economic characteristics
  • Figure 4: The proportion of ethnic minority consumers is correlated with the uptake of ethnic food
  • Figure 5: Ethnic restaurant menus are seen as the most important determinant of a new food flavor's success
  • Figure 6: Many mainstream new product launches contain traditionally 'ethnic' flavorings
  • Figure 7: New cuisines and ethnic food products diffuse from Opinion Formers through to Regulars
  • Figure 8: Labeling products with immigrants' home country language helps reassure them of product quality
  • Figure 9: The US's Hispanic population is strongly concentrated in the South West and South East
  • Figure 10: Premium prepared foods should borrow from cuisines that are fast-growing at foodservice but not yet mass market
  • Figure 11: Low-end packaged snacks can benefit from associations with popular but less prestigious ethnic cuisines
  • Figure 12: Many ethnic foods and drinks products can be marketed on their health benefits
  • Figure 13: Big Bamboo and Vita Coco are ethnic drinks positioned as 'natural' and 'healthy'
  • Figure 14: Mexican meal kits are widely available from major CPG companies
  • Figure 15: Winemakers in countries such as India could export their products for consumption alongside ethnic food