New Product Launches in the USA and Canada

Introduction

New Product Launches in the USA and Canada, a presentation given by Datamonitor at the 26th International New Foods Congress in October 2007.

Scope

• A presentation given by Datamonitor's product and trend analysis team.
• This presentation combines global consumer trend analysis with market observations and product innovation trends.

Highlights

71 percent of Americans are projected to be loyal or occasional users of organic foods by 2010, up from 41 percent in 2000.

Reasons to Purchase

• Understand how changes in consumer behavior are likely to affect future purchase decisions.
• Benchmark your NPD with the prevailing product innovation trends.