UK Consumer Insights 2008: Morrison - Food & Grocery

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
  • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
  • Morrison share of shoppers
  • Morrison share of shoppers by demographics
  • Morrison share of shoppers by television region
  • Morrison share of shoppers by household characteristics
  • Morrison share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
  • Morrison conversion of visitors to main users
  • Morrison conversion of visitors to main users by demographics and region
  • Morrison conversion of visitors to main users by household characteristics
  • Non-converting customers
  • Profile of Morrison non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
  • Morrison profile of shoppers by demographics
  • Morrison profile of shoppers by television region
  • Morrison profile of shoppers by household characteristics
  • Morrison profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
  • Morrison loyalty of main users
  • Morrison loyalty of main users by demographics and region
  • Morrison loyalty of main users by household characteristics
  • Morrison basic drivers of loyalty and disloyalty
  • Morrison detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
  • Competition in Food & Grocery
  • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
  • Metropolitan county
  • Other 100% urban
  • Mixed urban/rural
  • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
• LIST OF TABLES
  • Table 1: Key performance indicators for Morrison in Food & Grocery
  • Table 2: Morrison change in visitor share (%) 2004-2008
  • Table 3: Morrison change in main user share (%) 2004-2008
  • Table 4: Morrison visitor and main user share by ACORN classification 2008
  • Table 5: Morrison change in conversion rates 2004-2008
  • Table 6: Morrison change in non-conversion rates (%) 2004-2008
  • Table 7: Main stores non-converters use instead of Morrison 2008
  • Table 8: Morrison visitor and main user profile by ACORN classification 2008
  • Table 9: Morrison change in loyalty (%) 2004-2008
  • Table 10: Morrison change in disloyalty 2004-2008
  • Table 11: Morrison drivers of loyalty (%) 2004-2008
  • Table 12: Morrison drivers of disloyalty (%) 2004-2008
  • Table 13: Morrison detailed drivers of loyalty 2008
  • Table 14: Cross sector matrix shopping 2008
  • Table 15: Other retailers used 2008
  • Table 16: Sample sizes by sector 2008
• LIST OF FIGURES
  • Figure 1: Morrison visitor share 2004-2008
  • Figure 2: Morrison main user share 2004-2008
  • Figure 3: Morrison visitor share by demographic group 2008
  • Figure 4: Morrison main user share by demographic group 2008
  • Figure 5: Morrison visitor share by television region 2008
  • Figure 6: Morrison main user share by television region 2008
  • Figure 7: Morrison visitor and main user share by household tenure 2008
  • Figure 8: Morrison visitor and main user share by number of people in household 2008
  • Figure 9: Morrison visitor and main user share by children in household 2008
  • Figure 10: Morrison visitor and main user share by number of cars in household 2008
  • Figure 11: Morrison visitor and main user share by working status 2008
  • Figure 12: Morrison visitor and main user share by marital status 2008
  • Figure 13: Morrison conversion rates 2004-2008
  • Figure 14: Morrison non-conversion rates 2004-2008
  • Figure 15: Morrison conversion rates by demographic group 2008
  • Figure 16: Morrison conversion rates by region 2008
  • Figure 17: Morrison conversion rates by household tenure 2008
  • Figure 18: Morrison conversion rates by number of people in household 2008
  • Figure 19: Morrison conversion rates by children in household 2008
  • Figure 20: Morrison conversion rates by number of cars in household 2008
  • Figure 21: Morrison non-conversion rates 2004-2008
  • Figure 22: Morrison non-conversion rates by demographic group 2008
  • Figure 23: Demographic profile of non-converting Morrison visitors 2008
  • Figure 24: Regional profile of non-converting Morrison visitors 2008
  • Figure 25: Morrison visitor profile by demographic group 2008
  • Figure 26: Morrison main user profile by demographic group 2008
  • Figure 27: Morrison visitor profile by television region 2008
  • Figure 28: Morrison main user profile by region 2008
  • Figure 29: Morrison visitor and main user profile by household tenure 2008
  • Figure 30: Morrison visitor and main user profile by number of people in household 2008
  • Figure 31: Morrison and main user profile by children in household 2008
  • Figure 32: Morrison visitor and main user profile by number of cars in household 2008
  • Figure 33: Morrison visitor and main user profile by working status 2008
  • Figure 34: Morrison visitor and main user profile by marital status 2008
  • Figure 35: Morrison loyalty 2004-2008
  • Figure 36: Morrison disloyalty 2004-2008
  • Figure 37: Morrison loyalty by demographics 2008
  • Figure 38: Morrison loyalty by region 2008
  • Figure 39: Morrison loyalty by household tenure 2008
  • Figure 40: Morrison loyalty by number of people in household 2008
  • Figure 41: Morrison loyalty by children in household 2008
  • Figure 42: Morrison loyalty by number of cars in household 2008
  • Figure 43: Morrison - other Food & Grocery stores used 2008
  • Figure 44: Preference stores 2008
  • Figure 45: Sectors shopped 2008