UK Consumer Insights 2008: Sainsbury - Food & Grocery

Content

• List of Tables
  • TABLE OF CONTENTS
  • CHAPTER 1 AT A GLANCE SUMMARY
    • Summary
  • CHAPTER 2 SHARE OF SHOPPERS
    • Sainsbury share of shoppers
    • Sainsbury share of shoppers by demographics
    • Sainsbury share of shoppers by television region
    • Sainsbury share of shoppers by household characteristics
    • Sainsbury share of shoppers by other characteristics and ACORN classification
  • CHAPTER 3 CONVERSION AND NON-CONVERSION
    • Sainsbury conversion of visitors to main users
    • Sainsbury conversion of visitors to main users by demographics and region
    • Sainsbury conversion of visitors to main users by household characteristics
    • Non-converting customers
    • Profile of Sainsbury non-converting customers by demographics and region
  • CHAPTER 4 PROFILE OF SHOPPERS
    • Sainsbury profile of shoppers by demographics
    • Sainsbury profile of shoppers by television region
    • Sainsbury profile of shoppers by household characteristics
    • Sainsbury profile of shoppers by other characteristics and ACORN classification
  • CHAPTER 5 LOYALTY
    • Sainsbury loyalty of main users
    • Sainsbury loyalty of main users by demographics and region
    • Sainsbury loyalty of main users by household characteristics
    • Sainsbury basic drivers of loyalty and disloyalty
    • Sainsbury detailed drivers of loyalty
  • CHAPTER 6 COMPETITION
    • Competition in Food & Grocery
    • Cross sector competitor dynamics
  • CHAPTER 7 APPENDIX
    • Basic methodology
    • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
    • The selection of enumeration districts
    • The selection of respondents
    • Post survey weighting
  • LIST OF TABLES
    • Table 1: Key performance indicators for Sainsbury in Food & Grocery
    • Table 2: Sainsbury change in visitor share (%) 2004-2008
    • Table 3: Sainsbury change in main user share (%) 2004-2008
    • Table 4: Sainsbury visitor and main user share by ACORN classification 2008
    • Table 5: Sainsbury change in conversion rates 2004-2008
    • Table 6: Sainsbury change in non-conversion rates (%) 2004-2008
    • Table 7: Main stores non-converters use instead of Sainsbury 2008
    • Table 8: Sainsbury visitor and main user profile by ACORN classification 2008
    • Table 9: Sainsbury change in loyalty (%) 2004-2008
    • Table 10: Sainsbury change in disloyalty 2004-2008
    • Table 11: Sainsbury drivers of loyalty (%) 2004-2008
    • Table 12: Sainsbury drivers of disloyalty (%) 2004-2008
    • Table 13: Sainsbury detailed drivers of loyalty 2008
    • Table 14: Cross sector matrix shopping 2008
    • Table 15: Other retailers used 2008
    • Table 16: Sample sizes by sector 2008
  • LIST OF FIGURES
    • Figure 1: Sainsbury visitor share 2004-2008
    • Figure 2: Sainsbury main user share 2004-2008
    • Figure 3: Sainsbury visitor share by demographic group 2008
    • Figure 4: Sainsbury main user share by demographic group 2008
    • Figure 5: Sainsbury visitor share by television region 2008
    • Figure 6: Sainsbury main user share by television region 2008
    • Figure 7: Sainsbury visitor and main user share by household tenure 2008
    • Figure 8: Sainsbury visitor and main user share by number of people in household 2008
    • Figure 9: Sainsbury visitor and main user share by children in household 2008
    • Figure 10: Sainsbury visitor and main user share by number of cars in household 2008
    • Figure 11: Sainsbury visitor and main user share by working status 2008
    • Figure 12: Sainsbury visitor and main user share by marital status 2008
    • Figure 13: Sainsbury conversion rates 2004-2008
    • Figure 14: Sainsbury non-conversion rates 2004-2008
    • Figure 15: Sainsbury conversion rates by demographic group 2008
    • Figure 16: Sainsbury conversion rates by region 2008
    • Figure 17: Sainsbury conversion rates by household tenure 2008
    • Figure 18: Sainsbury conversion rates by number of people in household 2008
    • Figure 19: Sainsbury conversion rates by children in household 2008
    • Figure 20: Sainsbury conversion rates by number of cars in household 2008
    • Figure 21: Sainsbury non-conversion rates 2004-2008
    • Figure 22: Sainsbury non-conversion rates by demographic group 2008
    • Figure 23: Demographic profile of non-converting Sainsbury visitors 2008
    • Figure 24: Regional profile of non-converting Sainsbury visitors 2008
    • Figure 25: Sainsbury visitor profile by demographic group 2008
    • Figure 26: Sainsbury main user profile by demographic group 2008
    • Figure 27: Sainsbury visitor profile by television region 2008
    • Figure 28: Sainsbury main user profile by region 2008
    • Figure 29: Sainsbury visitor and main user profile by household tenure 2008
    • Figure 30: Sainsbury visitor and main user profile by number of people in household 2008
    • Figure 31: Sainsbury and main user profile by children in household 2008
    • Figure 32: Sainsbury visitor and main user profile by number of cars in household 2008
    • Figure 33: Sainsbury visitor and main user profile by working status 2008
    • Figure 34: Sainsbury visitor and main user profile by marital status 2008
    • Figure 35: Sainsbury loyalty 2004-2008
    • Figure 36: Sainsbury disloyalty 2004-2008
    • Figure 37: Sainsbury loyalty by demographics 2008
    • Figure 38: Sainsbury loyalty by region 2008
    • Figure 39: Sainsbury loyalty by household tenure 2008
    • Figure 40: Sainsbury loyalty by number of people in household 2008
    • Figure 41: Sainsbury loyalty by children in household 2008
    • Figure 42: Sainsbury loyalty by number of cars in household 2008
    • Figure 43: Sainsbury - other Food & Grocery stores used 2008
    • Figure 44: Preference stores 2008
    • Figure 45: Sectors shopped 2008