Competitive Range Analysis: Organic Food 2005

This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in organic food. It allows you to see a retailer's offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.

Scope

• Verdict's specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
• Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
• Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
• There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.

Highlights

Organic foods has moved in and out of fashion over the last 20 years or so. Broader concerns over the quality of mass produced food,has given the market somewhat of a boost in recent years. However, the level of commitment dedicated to the development of such ranges from the major grocery players has been limited to date, allowing for the development of a number to meet consumer demand.Driven by their expansive range offer Planet Organic and Fresh & Wild have the highest number of price points at 134 and 106 respectively. Planet Organic sits in line with the market average, offering an average choice of two products per price point, while Fresh & Wild leads the market, offering the highest choice of 3 products per price point.

Reasons to Purchase

• Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
• Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
• Plan future seasons' ranging, anticipating market trends.