European Market for Organic Food & Drink, The

The European market for organic food & drink is the largest and most sophisticated in the world. Modern day organic farming originates from the continent and consumer demand for organic foods is highly established. High production levels and buoyant demand are bringing the market share of products like organic milk towards 10% in a number of countries.

High market growth rates are causing many sectors to suffer from undersupply with imports meeting the shortfall in regional supply. Although EU accession countries are becoming important sources, organic foods continue to be imported from a number of continents. Almost all organic product categories are import dependent; important sources include Latin America and Africa for organic fruit and vegetables, Asia for organic beverages and ingredients, Australasia for organic meat products.

The European market is characterised by a large number of producers and distributors, creating a highly competitive landscape. Indeed, stiff competition has led to a number of high-profile market exits in recent years. As consumers becoming increasingly sophisticated in their consumer behaviour towards organic foods, companies are focusing on supply chain management to ensure traceability from farm to fork. Continuous supply is also a major concern with a number of European companies investing in developing countries to lock-in supply of organic products.

Produced from over 5 years of continuous research, this report analyses the European market for organic food & drink. Market & competitive information includes:

• Market size of country markets
• Market size of leading product categories
• Historic and projected market growth rates
• Revenue forecasts
• Market drivers & restraints
• Organic standards & regulations
• Country reports
• Sales channels
• Competitive analysis
• Consumer behaviour

Profiles are given of the leading producers, retailers and importers of organic foods in Europe. Business opportunities are highlighted to new entrants and exporters.