French Market for Fresh Organic Fruit, The

This strategic report examines the organic fruit market in France. Consumer demand for organic fresh fruit remains buoyant in France with many categories expecting to show growth of over a quarter in 2002.

Sales of organic fruit continue to rise as retailers step up marketing efforts for organic foods. The penetration rate of organic fruit in hypermarkets & supermarkets is low compared to other organic products like milk and beverages. Organic fruit volumes are to increase substantially as retail penetration continues to increase and as more varieties are introduced in the major retailers.

This publication gives in-depth analysis of the major product categories in the French organic fruit market. Market sizes, revenue growth rates and future projections are provided along with competitive information like sales breakdown by marketing channels & market shares of the leading suppliers.

Product Segments
Organic Top Fruit
Organic Citrus Fruit
Other Organic Fruit (inc. Stone Fruit, Tropical Fruit, Exotics)