North American Market for Organic Meat Products, The

Publication Date	May 2006
Publisher	Organic Monitor
Product Type	Report
Pages	138
ISBN Number	not applicable
Product Code	ORM00047

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Summary

The meat sector is the fastest growing in the North American organic food industry with sales expanding by 51% in 2005. The US organic beef market has been showing the highest growth with sales doubling each year since BSE was reported in 2003.

Rising consumer awareness of organic foods and the organic production system is driving market growth. Organic meats are popular as they are made from animals that are not given antibiotics, growth promoters or synthetic feeds. Many consumers perceive them to be safer and more nutritious than conventional meats.

High market growth rates have led to organic meat supply shortages with producers unable to meet burgeoning demand from retailers. The organic beef and pork markets are the most affected because of low production levels. American farmers have showed little interest in producing these organic meats due to high production costs and the lack of distribution infrastructure. Although production has stepped up since 2004, supply is expected to lag demand for a number of years.

Although organic beef has the fastest growing market, organic poultry is the most widely available in North America; it is found in a large number of natural food retailers and conventional grocery channels with some supermarkets marketed it under their private labels.

This updated report analyzes the leading product segments in the North American organic market for organic meat products. Market & competitive information includes market sizes, volume & revenue forecasts (2006-2012), market drivers & restraints, distribution & pricing trends, market shares and profiles of leading producers & retailers. Business recommendations are given to existing producers and new entrants in this emerging market.

Product Segments
Organic Beef
Organic Poultry
Organic Pork

Content

Chapter 1: Executive Summary
- Product Definition and Segmentation
- Market Overview
- Volume and Revenue Forecasts
- Market Trends
- Competitive Analysis
- Sales Analysis
- Strategic Recommendations
- Conclusions
Chapter 2: Research Methodology
- Report Scope
- Research Methodology
- Forecast Assumptions
Chapter 3: Industry Analysis
- Industry Background
- USA Country Profile
- Canada Country Profile
- Industry Challenges

Market Drivers
Market Restraints

Chapter 5: The United States Market For Organic Meat Products
- Market Overview
- Volume & Revenue Forecasts (2002-2012)
- Trade Analysis
- Market Trends
- Distribution Analysis
- Competitive Analysis
- Sales Analysis
- Retailer Analysis
- Consumer Analysis
Chapter 6: The United States Market For Organic Beef
- Market Overview
- Volume and Revenue Forecasts (2002-2012)
- Pricing Analysis
- Competitive Analysis
- Sales Analysis
- Product Analysis
Chapter 7: The United States Market For Organic Pork
- Market Overview
- Volume and Revenue Forecasts (2002-2012)
- Pricing Analysis
- Competitive Analysis
- Sales Analysis
- Product Analysis

Market Overview
Volume and Revenue Forecasts (2002-2012)
Pricing Analysis
Competitive Analysis
Sales Analysis
Product Analysis

Chapter 9: The Canadian Market For Organic Meat Products
- Market Overview
- Volume and Revenue Forecasts (2002-2012)
- Trade Analysis
- Market Trends
- Pricing Analysis
- Distribution Analysis
- Competitive Analysis
- Sales Analysis
- Retailer Analysis
- Consumer Analysis
- Product Analysis
Chapter 10: List of Selected Companies
- Producers & Supliers
- Retailers
- Industry Organizations