The United States Market for Natural & Organic Personal Care Products

Organic Monitor's report on The United States Market for Natural & Organic Personal Care Products gives a thorough analysis of this fast growing market. The report gives detailed market analysis & forecasts for the leading product categories: skin care, hair care, oral care, colour cosmetics, deodorants, etc. Expert analysis and strategic recommendations are provided to existing producers, new entrants and investors in this emerging industry.

Key Questions Answered:

Our expert analysis provides answers to the following questions...

What is the size of the US market for natural & organic personal care products?
What is the market size by product categories like skin care, hair care, oral care, colour cosmetics, etc.? What market share do they have of total sales e.g. market share of total skin care sales?
What are the revenue forecasts and the growth potential?
What is the supply chain for natural & organic personal care products? What are the most important sales outlets for these products? How important are e-tailers?
Who are the leading producers? What natural & organic brands do they have? Who are the leading contract manufacturers?
What companies are the leading importers and distributors of natural & organic personal care products?
Who are the leading retailers of natural & organic personal care product? Who are the leading mass market retailers, natural food shops, drugstores, etc.?
What are the leading products in each natural & organic personal care product category? What are the product specifications and prices?
What mergers & acquisitions have occurred in the natural & organic personal care products industry in recent years? What companies have been involved?
What is the future growth outlook? What product categories and products are to show most growth?
What natural & organic standards are being adopted by personal care companies? What are the standards and certification issues?
What are the business opportunities in this emerging market? How can they be realized?
What recommendations can be given to new entrants, existing producers and investors?

The natural & organic sector is the fastest growing in the United States personal care industry. Healthy market growth rates are projected to raise the market share of natural & organic products to 15% of total cosmetic & toiletry sales in the coming years.

High market growth rates and the absence of official standards are leading to many pseudo-natural products being launched. The proliferation of organic & natural personal care products is making consumers scrutinise the ingredient composition and demand products with high levels of natural extracts, ethical and certified organic ingredients. Indeed, new entrants like Yves Saint Laurent and Origins Natural Resources are launching products certified by organisations like Ecocert and Soil Association. Other companies are making products that contain USDA certified organic ingredients.

Apart from new product launches, a major driver of market growth is 'mainstreaming' of natural & organic products. Distribution in mainstream retailers is increasing as retailers focus on ethical and natural products. Mass merchandisers like Wal-Mart and Target are introducing natural & organic personal care products, supermarkets like Safeway are expanding product ranges, whilst drugstores are launching exclusive products. High demand is also coming from specialty personal care stores, department stores and spas & salons. Greater market segmentation is resulting in dedicated brands being developed for these channels.