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Beverage Containers
US industry forecasts for 2012 & 2017

  • Publication Date:November 2008
  • Publisher:Freedonia Group
  • Product Type: Report
  • Pages:350

Beverage Containers US industry forecasts for 2012 & 2017

US demand to reach $26.3 billion in 2012 US demand for beverage containers is projected to increase 2.4 percent per annum to 272 billion units in 2012, valued at $26.3 billion. Packaged beverage production will approach 42 billion gallons. Unit gains will be driven by continued consumer preference for singleserving containers in many beverage markets, growing interest in enhanced or functional beverages and high levels of new product introductions accompanied by aggressive marketing efforts. In addition, favorable demographics, such as healthy expansion of the older population groups, will stimulate demand for certain beverages (e.g., wine) and related containers.

Plastic to remain fastest growing material segment Plastic containers, which held 61 percent of total gallons packaged in 2007, continue to be the fastest growing segment of the beverage container industry, having captured a substantial share of the market from traditional metal, glass and paperboard containers over the past several decades. Advances will be buoyed by continued healthy growth for PET bottled waters. The use of singleserving PET bottles has also been a key factor in positioning water as an alternative to soft drinks. Healthy growth is also expected in markets such as sports drinks, readytodrink (RTD) tea and other nonalcoholic RTD beverages, where the shatter resistance, light weight, resealability and portability of plastic bottles make them appealing for onthego consumption.

Metal containers, the second leading beverage container type in unit terms due to widespread use in the sizable soft drink and beer markets, will register minimal growth as a result of declining soft drink and beer production. However, good prospects are expected in fastgrowing beverages such as energy drinks and eightounce soft drink cans. Demand for aluminum bottles will increase rapidly from a low base due to their upscale appearance, which provides a key element of product differentiation.

Glass container demand will expand modestly, helped by the entrenched position of bottles in wine packaging and robust gains in markets such as RTD tea and other nonalcoholic RTD beverages, where glass' premium image continues to be a marketing advantage. Demographic trends, particularly aboveaverage growth in the 55 and over population, an important wine cohort, will also aid glass container demand. Declining demand for paperboard containers will stem from continued supplantation of gabletop cartons by plastic bottles and aseptic cartons by pouches. However, healthy growth for soymilk, which utilizes a significant amount of paperboard containers, will boost demand. Additionally, baginbox wine containers will see robust gains based on their convenience and ongoing efforts to improve their image.

Bottled water to lead gains among largest markets Carbonated soft drinks, bottled water and milk were the largest markets for beverage containers, with a combined 64 percent share of packaged beverage production in gallon terms in 2007.

Although soft drinks' share of packaged volume will decline as a result of concerns about the link between soft drinks and obesity, bottled water will continue to post aboveaverage gains as a result of its healthy profile. Belowaverage growth is expected in alcoholic beverages, although improved outlooks for wine and distilled spirits will stimulate container demand.

Study coverage This new Freedonia industry study, Beverage Containers, is priced at $4700.

It presents historical demand data (1997, 2002, 2007) and forecasts for 2012 and 2017 by material and market. The study also considers market environment factors, evaluates company market share and profiles leading competitors.

  • Introduction
    • Executive Summary
    • 1 Summary Table
    • Market Environment
    • General
    • Macroeconomic Outlook
    • Demographic & Household Trends
    • Age Distribution Patterns
    • Other Demographic Trends
    • Consumer Income & Spending Trends
    • Beverage Industry Overview
    • Packaging Trends
    • Vending Trends
    • Historical Market Trends
    • Pricing Trends
    • Environmental & Regulatory Issues
    • Recycling Trends
    • Regulatory Considerations
    • Technological Overview
    • World Markets
    • International Trade
  • LIST OF TABLES & CHARTS:
    • 1 Macroeconomic Indicators
    • 2 Population & Households
    • 3 Consumer Income & Spending
    • 4 Packaged Beverage Production
    • Cht Packaged Beverage Production by Type, 2007
    • 5 Packaging Shipments
    • 6 Beverage Vending Demand
    • 7 Beverage Container Demand, 19972007
    • 8 Beverage Container Pricing
    • 9 Soft Drink Container Recycling Rates
  • MARKETS
    • General
    • Nonalcoholic Beverages
    • Carbonated Soft Drinks
    • Overview
    • Container Demand
    • Milk
    • Overview
    • Container Demand
    • Bottled Water
    • Overview
    • Container Demand
    • Fruit Beverages
    • Overview
    • Container Demand
    • Sports Beverages
    • Overview
    • Container Demand
    • ReadytoDrink Tea
    • Overview
    • Container Demand
    • Other Nonalcoholic ReadyToDrink Beverages
    • Overview
    • Container Demand
    • Alcoholic Beverages
    • Beer
    • Overview
    • Container Demand
    • Wine
    • Overview
    • Container Demand
    • Distilled Spirits
    • Overview
    • Container Demand
  • LIST OF TABLES & CHARTS:
    • 1 Beverage Container Demand by Market
    • 2 Nonalcoholic Beverage Production by Type
    • 3 Packaged Carbonated Soft Drink
    • Production by Material
    • 4 Carbonated Soft Drink Container
    • Demand by Material
    • 5 Packaged Milk Production by Material
    • 6 Milk Container Demand by Material
    • 7 Nonbulk Packaged Water
    • Production by Material
    • 8 Bottled Water Container Demand by Material
    • 9 Packaged Fruit Beverage
    • Production by Material
    • 10 Fruit Beverage Container
    • Demand by Material
    • 11 Sports Beverage Production by Material
    • 12 Sports Beverage Container
    • Demand by Material
    • 13 ReadytoDrink Tea Container
    • Demand by Material
    • 14 Other ReadyToDrink Packaged Beverage
    • Production by Material
    • 15 Other ReadyToDrink Beverage Container
    • Demand by Material
    • 16 Alcoholic Beverage Production by Type
    • 17 Packaged Beer Production by Material
    • 18 Beer Container Demand by Material
    • 19 Packaged Wine Production by Material
    • 20 Wine Container Demand by Material
    • 21 Packaged Distilled Spirits
    • Production by Material
    • 22 Distilled Spirits Container
    • Demand by Material
    • Cht Beverage Container Demand
    • by Market, 2007
    • Cht Carbonated Soft Drink Packaging by Material
    • Cht Milk Packaging by Material
    • Cht Fruit Beverage Packaging by Material
    • Cht Other Nonalcoholic ReadyToDrink Beverage
    • Packaging by Material
    • Cht Beer Packaging by Material
    • Cht Wine Packaging Demand by Material
    • Cht Distilled Spirits Packaging by Material
  • CONTA INER OVERVIEW
    • General
    • Container Demand
  • LIST OF TABLES & CHARTS:
    • 1 Beverage Container Demand by Material
    • Cht Packaged Beverage Production by Material,
    • 2007: Volume Versus Units
  • PLASTIC CONTA INERS
    • General
    • Resins
    • PET
    • HDPE & Other
    • Pouches
    • Markets
    • Carbonated Soft Drinks
    • Water
    • Fruit Beverages
    • Milk
    • Other
    • Sports Beverages
    • ReadytoDrink Tea
    • Other ReadyToDrink Beverages
    • Distilled Spirits
    • Beer
    • Wine
  • LIST OF TABLES & CHARTS:
    • 1 Plastic Beverage Container Demand by Type
    • 2 Resin Use in Plastic Beverage Containers
    • 3 Plastic Beverage Container
    • Demand by Market
    • Cht Plastic Beverage Container Demand
    • by Market, 2007
    • 4 Plastic Carbonated Soft Drink
    • Container Demand
    • 5 Plastic Water Container Demand
    • 6 Plastic Fruit Beverage Container Demand
    • 7 Plastic Milk Container Demand
    • 8 Other Plastic Beverage Container
    • Demand by Market
  • META L CONTA INERS
    • General
    • Materials
    • Aluminum
    • Steel
    • Markets
    • Carbonated Soft Drinks
    • Beer
    • Other
    • Other ReadytoDrink Beverages
    • Fruit Beverages
    • Bottled Water, Sports Beverages & All Other
    • Captive Versus Merchant Production
    • LIST OF TABLES & CHARTS:
    • 1 Metal Beverage Container Demand
    • 2 Metal Beverage Container
    • Demand by Material
    • 3 Metal Beverage Container
    • Demand by Market
    • Cht Metal Beverage Container Demand
    • by Market, 2007
    • 4 Metal Carbonated Soft Drink Can Demand
    • 5 Metal Beer Container Demand
    • 6 Other Metal Beverage Container
    • Demand by Market
    • 7 Captive Versus Merchant Metal
    • Beverage Container Demand
  • GLASS BOTTLES
    • General
    • Markets
    • Beer
    • Wine
    • Other
    • Nonalcoholic
    • Alcoholic
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