Cereal Production in the US

IBISWorld Industry Report

Publication Date	July 2009
Publisher	IBISWorld
Product Type	Report
Pages	44
ISBN Number	not applicable
Product Code	IBI02333

Buy this product or for assistance call +44 20 7060 7474

PDF £390.00$649 | €437

FAX Order above formats by FAX

Summary

Competition hotter than breakfast

Cereal manufacturers enjoy healthy profit margins but are under pressure from supermarkets to trim the fat off prices.  A key customer group, supermarkets are expanding their own ranges of private labels, pushing branded products off the shelves. However, Americans are loyal to their favorite brands and cereal manufacturers are quick to cater to changing preferences with product and packaging innovations.This industry comprises establishments primarily engaged in manufacturing breakfast cereal foods. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.

Content

Industry Definition
- Activities (Products and Services)
- Similar Industries
- Other Related Industries
Key Statistics
- Current Prices
- Constant Prices
- Real Growth
- Ratio Table
Segmentation
- Products and Service Segmentation
- Major Market Segments
- Industry Concentration
- Geographic Spread
Market Characteristics
- Market Size
- Linkages
- Demand Determinants
- Domestic and International Markets
- Basis of Competition
- Life Cycle
Industry Conditions
- Barriers to Entry
- Taxation
- Industry Assistance ;Regulation and Deregulation
- Cost Structure
- Capital and Labor Intensity
- Technology and Systems
- Industry Volatility
- Globalization
Key Factors
- Key Sensitivities
- Key Success Factors
Key Competitors
- Major Players
- Player Performance
- Other Players
Industry Performance
- Current Performance
- Historical Performance
Outlook