Convenience Foods in the U.S., Volume 1

Content

• Chapter 1: Executive Summary
  • Introduction
  • Market Definition: Fresh Prepared Convenience Foods
  • Exclusions
  • Report Methodology
  • Market Trends
    • Retail Sales Top $20 Billion in 2007
    • Table 1-1: Total U.S. Retail Sales of Fresh Convenience Foods, 2003-2012 (in millions of dollars)
    • Deli Foods Account for Over Half of Market
    • Figure 1-1: Share of U.S. Retail Sales of Fresh Convenience Foods by Type, 2003 vs. 2007 (percent)
    • Entrees Top Prepared Deli Foods Chart
    • Packaged Sales Slip Despite Gains in Some Categories
    • Food Retailers Realigning Around Fresh Prepared Foods
    • Consumers Balancing Convenience and Health
    • Competition from Restaurants, Fast Food and Take-Out
  • Retailing Trends
  • Competitive Overview
    • Food Retailers Challenging Restaurants Head-On
    • Range of Retailer-Prepared Foods Rapidly Proliferating
    • Convenience Focus Spurs Shift to Smaller Stores
    • Demographic and Regional Market Targeting
    • Warehouse Clubs Ramping Up in Prepared Foods
    • Drugstores: Underdeveloped in Fresh Foods But Likely to Expand
    • C-Stores Also Getting Fresh
    • Online Grocery Retailers Staging a Comeback
  • Trends in Packaged Fresh Convenience Foods
    • Hundreds of Marketers
    • Major Consumer Packaged Goods Marketers
    • Produce Growers/Distributors and Meat Processors
    • Key Niche Marketers
    • Deli Prepared Foods Pose Growing Competitive Threat
    • Advertising Trends
    • Number of Entries Steady Across Most Categories
    • Top Marketing Claims: Convenience, Fresh, Upscale and Natural
    • Customize It!
    • Adding Ethnic Flare
    • Adding Gourmet Flare
    • Innovative Packaging
• Chapter 2: Market Trends
  • Introduction
  • Market Definition: Fresh Prepared Convenience Foods
  • Exclusions
  • Market Size and Growth
    • Retail Sales Top $20 Billion in 2007
    • Table 2-1: Total U.S. Retail Sales of Fresh Convenience Foods, 2003-2007 (in millions of dollars)
    • Deli Foods Account for Over Half of Market
    • Figure 2-1: Share of U.S. Retail Sales of Fresh Convenience Foods by Type, 2003 vs. 2007 (percent)
    • Figure 2-2: Compound Annual Growth Rates in U.S. Retail Sales of Fresh Convenience Foods: By Type and Overall, 2003-2007 (percent)
    • Entrees Top Prepared Deli Foods Chart
    • Figure 2-3: Prepared Deli Foods: Share of Total U.S. Retail Sales by Type, 2006 (percent)
    • Self-Service Deli Foods: Fruit, Sandwiches, Pasta and Entrees Make Healthy Gains
    • Entrees and Sandwiches Account for Three-Fifths of Sales
    • Table 2-2: Supermarket Sales of Self-Service Deli Prepared Foods: By Category, 2002-2006 (in millions of dollars)
    • Table 2-3: Share of Supermarket Self-Service Deli Prepared Food Sales: By Category, 2002-2006 (percent)
    • Packaged Sales Slip Despite Gains in Some Categories
    • Table 2-4: IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Foods, 2003-2007 (in millions of dollars)
    • Table 2-5: IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Foods: By Category, 2006 vs. 2007 (in millions of dollars)
    • Table 2-6: IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Food: By Category, 2002-2006 (in millions of dollars)
    • Figure 2-4: Share of IRI-Tracked Sales of Packaged Fresh Refrigerated Convenience Foods: By Category, 2006 vs. 2007
    • Supermarkets the Primary Retail Channel
    • Figure 2-5: Share of U.S. Retail Sales of Fresh Convenience Foods by Channel, 2007 (percent)
  • Market Trends
    • Food Retailers Realigning Around Fresh Prepared Foods
    • Figure 2-6: Supermarket Shopper Interest in Ready-to-Eat Meal Solutions, 2007 (percent)
    • Growth of In-Store Foodservice
    • Consumers Balancing Convenience and Health
    • Figure 2-7: Consumer Attitudes About Healthy Foods and Time Constraints, 2007 (percent of U.S. adults)
    • Blurring Between Meals and Snacks
    • Consumer Demand for Fresh Foods at an All-Time High
    • What Is Fresh?
    • Freshness + Convenience = Affluent Appeal
    • Revised Food Pyramid Favors Fresh Foods
    • The Global Palate
    • Food Safety in the Spotlight
    • Packaged Goods Manufacturers Fighting Back with Customizable Fare
    • Competition from Restaurants, Fast Food and Take-Out
    • Fast Food Meets Consumers' Convenience Food Needs
    • Restaurant Take-Out: All Systems Go
  • Looking Ahead
    • Retailer-Prepared Deli Foods: Healthy Gains at Expense of Other Convenience Food Options
    • Figure 2-8: Factors That Would Make Customers More Likely to Purchase from Supermarket Delis/Hot Food Stations, 2006
    • Better Deli Packaging
    • American Consumers: Busier and Busier
    • Growing Health Awareness, Ongoing Trends
    • Wealthy, Healthy Gourmets and the Obese Poor
    • Meals Blurring, Snacks Rising
    • Tesco's U.S. Entry Heralds Seismic Market Shifts
    • Channel Blurring
    • Natural and Organic Foods Going Mainstream
    • Growth of the Green
    • Technological Advances
    • The Return of the Automat?
    • Projected Market Growth: Retail Sales to Top Sales to Top $28 Billion by 2012
    • Table 2-7: Projected U.S. Retail Sales of Fresh Convenience Foods, 2007-2012 (in millions of dollars)
• Chapter 3: Retailing Trends
  • Competitive Overview
    • Food Retailers Challenging Restaurants Head-On
    • Range of Retailer-Prepared Foods Rapidly Proliferating
    • Convenience Focus Spurs Shift to Smaller Stores
    • Demographic and Regional Market Targeting
    • Hispanic Market Targeting
    • Warehouse Clubs Ramping Up in Prepared Foods
    • Drugstores: Underdeveloped in Fresh Foods But Likely to Expand
  • Supermarkets and Supercenters
    • Supermarkets Leading Food Retailers' Push into Fresh Prepared Foods
    • Fresh Format and Lifestyle Stores
    • Table 3-1: Percentage of Traditional Supermarkets Offering Meal Solutions: By Type, 2007 (percent)
    • Emphasizing Health
    • Eating On-Site
    • Supermarket Take-Out Poised to Explode
    • Emphasizing Dinner and Hot Foods
    • New Product Trends
    • Going Ethnic
    • Natural Foods Retailers Moving Mainstream
    • Supercenters Freshening Up
  • Company Profile: Publix Super Markets, Inc.
    • Corporate Background
    • Driving Through, Eating In
    • Expanding on Deli
    • Customizing the Future
  • Company Profile: Safeway, Inc.
    • Corporate Background
    • The Lifestyle Format
    • A New Sit-Down Experience: Citrine
  • Company Profile: Whole Foods Market, Inc.
    • Corporate Background
    • Company Acquires Wild Oats
    • A Natural Leader
    • The Whole Foods "Experience"
    • Bigger and Bigger, and Smaller
    • Adrift Toward the Mainstream?
  • Convenience Stores
    • C-Stores Also Getting Fresh
    • Emerging C-Store Competition
  • Company Profile: 7-Eleven, Inc.
    • Corporate Overview
    • Focusing on Fresh
    • Company Acquires White Hen Pantry
  • Company Profile: Tesco PLC
    • Corporate Overview
    • U.S. Expansion
    • Shopping Fresh, the Tesco Way
    • Filling the Ready-to-Eat Gap
    • Tesco's Market Entry "A Wakeup Call"
  • Online Grocery Retailers
    • Staging a Comeback
    • Amazon.Com Launches Grocery Delivery Service
    • Safeway and Other "Bricks-and-Clicks" Retailers
  • Company Profile: FreshDirect LLC
    • Corporate Overview
    • Focus on Fresh
    • Vertical Expansion
  • Vending
    • Sales Sluggish Despite Inherent Convenience Appeal
    • Vending Nutrition
    • School and Corporate Vending Leading Healthy Push
    • Get & Go Express
  • Consumer Attitudes by Retail Channel
    • Methodology
    • Most Americans, Though Time-Pressed, Are Trying to Eat Healthier
    • Figure 3-1: Consumer Attitudes About Healthy Foods and Time Constraints, 2007 (percent of U.S. adults)
    • Supermarket Shoppers Middle of the Road in Food Health, Convenience Trends
    • Natural Food Store, Warehouse Club Shoppers Embracing Healthy Foods
    • Wal-Mart Clientele into Fast Food
    • Convenience Store Shoppers in a Rush
    • Drugstores and Dollar Stores at the Norm
    • Table 3-2a: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2007 (U.S. adults)
    • Table 3-2b: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2007 (U.S. adults)
    • Table 3-2c: Percent of Consumers by Retail Channel Who Agree with Selected Statements on Healthy Eating and Time Constraints, 2007 (U.S. adults)
    • Table 3-3: Shopper Indices by Retail Channel for Agreement with Statement: Try to Eat Healthier Foods These Days, 2007 (U.S. adults)
    • Table 3-4: Shopper Indices by Retail Channel for Agreement with Statement: Like Trend Toward Healthier Fast Food, 2007 (U.S. adults)
    • Table 3-5: Shopper Indices by Retail Channel for Agreement with Statement: Don't Have Time to Prepare/Eat Healthy Meals, 2007 (U.S. adults)
    • Table 3-6: Shopper Indices by Retail Channel for Agreement with Statement: Fast Food Fits My Busy Lifestyle, 2007 (U.S. adults)
    • Table 3-7: Shopper Indices by Retail Channel for Agreement with Statement: Rarely Sit Down to a Meal Together at Home, 2007 (U.S. adults)
    • Table 3-8: Shopper Indices by Retail Channel for Agreement with Statement: Often Eat Store-Made, Pre-Cooked Meals, 2007 (U.S. adults)
• Chapter 4: Trends in Packaged Fresh Convenience Foods
  • Competitive Overview
  • Market Definition
  • Hundreds of Marketers
  • Major Consumer Packaged Goods Marketers
  • Produce Growers/Distributors and Meat Processors
  • Key Niche Marketers
  • Mergers and Acquisitions
  • Deli Prepared Foods Pose Growing Competitive Threat
  • Fresh Convenience Foods Add Value and Brand Cachet to Commodity Products
  • Tapping Non-Supermarket Channels
  • Advertising Trends
  • Table 4-1: Selected U.S. Marketers of Packaged Fresh Convenience Foods
  • Marketer and Brand Shares
    • Methodology
    • Fresh Express Gains Amidst Fresh-Cut Salad Losses
    • Hormel Leads in Refrigerated Dinner Entrees
    • Oscar Mayer Lunchables Dominate Refrigerated Lunch Kits Business
    • Refrigerated Salad/Fruit/Coleslaw Primarily Private Label
    • Unilever, Northern Star Lead Refrigerated Side Dishes
    • Asian Favorites Rule in Refrigerated Appetizers/Snack Rolls
    • Private Label Almost Half of Refrigerated Hand-Held Entrees
    • Fresh Soup Also a Private-Label Affair
    • ConAgra's Gilardi Is Top Brand of Refrigerated Pizza
    • Bob Evans Farms Leads in Refrigerated Breakfast Entrees
    • Table 4-2: Top Marketers of Fresh-Cut Salad by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
    • Table 4-3: Top Marketers of Refrigerated Dinner Entrees by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
    • Table 4-4: Top Marketers of Refrigerated Lunch Kits by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
    • Table 4-5: Top Marketers of Refrigerated Salad/Fruit/Coleslaw by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
    • Table 4-6: Top Marketers of Refrigerated Side Dishes by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
    • Table 4-7: Top Marketers of Refrigerated Appetizers/Snacks by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
    • Table 4-8: Top Marketers of Refrigerated Hand-Held Non-Breakfast Entrees by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
    • Table 4-9: Top Marketers of Refrigerated Fresh Soup by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
    • Table 4-10: Top Marketers of Refrigerated Pizza by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
    • Table 4-11: Top Marketers of Refrigerated Breakfast Entrees by IRI-Tracked Sales and Shares, 2006-2007 (in millions of dollars)
  • New Product Trends
    • Number of Entries Steady Across Most Categories
    • Table 4-12: Number of Fresh Packaged Convenience Food Product Reports, 2005-2007
    • Table 4-13: Number of Fresh Packaged Convenience Food Product SKUs, 2005-2007
    • Top Marketing Claims: Convenience, Fresh, Upscale and Natural
    • Table 4-14: Number of Fresh Packaged Convenience Food Introductions by Package Tag/Claim, 2005-2007
    • Stagnito Survey of Manufacturers Documents Key Trends in Prepared Foods
    • Customize It!
    • Adding Ethnic Flare
    • Figure 4-1: Trended Number of Foreign Food Enthusiasts, 2005-2007 (in millions)
    • Adding Gourmet Flare
    • Figure 4-2: Trended Number of U.S. Gourmet Food Enthusiasts, 2005-2007 (in millions of U.S. adults)
    • Salad Category Expanding with New Varieties, Kits
    • Ready-to-Cook Vegetables Use Advanced Packaging Technologies
    • Produce Getting More Exotic
    • Pre-Cut Fruit in Personal and Party Sizes
    • Adding Value to Meat and Poultry
    • Prepared Dinners and Entrees See New Ethnic Entries
    • Lunch Kits Go Natural
    • Refrigerated Sushi Is Hot
    • Innovative Packaging
    • Package Labels and Shelf Tags Facilitate Healthy Choices
  • Trend Profile: Chiquita Brands International
    • Corporate Overview
    • Not Just Bananas
    • Expanding in Fresh-Cut Fruits
    • Growing Fresh Express
  • Trend Profile: Kraft Foods
    • Corporate Overview
    • Fresh Salads a Fresh Focus
    • Oscar Mayer Extending Lunch Kit Equity to Adults
• Appendix: Addresses of Selected Marketers and Retailers