Future Convenience Food and Drinks

New Opportunities in a Developed Market

Publication Date	October 2008
Publisher	Business Insights
Product Type	Report
Pages	125
ISBN Number	not applicable
Product Code	RBI00258

Buy this product or for assistance call +44 20 7060 7474

PDF £1,730.00$2878 | €1936

FAX Order above formats by FAX

Summary

Business Intelligence for the Consumer Goods Industry

Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions.

The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry.

Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food and drinks, ingredients, packaging, health, toiletries and cosmetics categories and key consumer issues including eRetail and marketing.

Key issues examined by this report

Ethical packaging. Green packaging is a primary concern for the food and drinks industry. Using less packaging will become a key focus over the next five years, and this is especially important for convenience products that rely heavily on packaging benefits such as multi-packs, compartment packaging and portioning.
Health concerns. Health is an increasingly important driver of convenient products, and marketing is becoming multi-faceted with the evolution of food and drink offering more advanced health benefits such as weight control and other specific health concerns.
Emerging markets. Growth in regions such as Asia-Pacific and Latin America is acting to boost overall sales of dried, instant and wet ambient convenient products. These have shown increasing signs of maturity in Western markets where demand has tended to move into fresher convenient products.

Convenience continues to be a key trend in food and drinks, with consumers increasingly looking for products that suit their lifestyle requirements. The extent of the development of convenient products is signaled by the notion that consumers are coming to view various convenience benefits as the norm. Adding value in terms of convenience is increasingly linked to providing further benefits, combining saving time and effort with additional aspects of food and drink marketing. These include providing health, freshness, taste, versatility and ethical benefits, and marketing products that suit particular consumer needs such as on-the-go convenience and products for children.

Future Convenience Food and Drinks is a new report published by Business Insights that provides insight into the direction of the convenient food and drinks market and how the sector will develop over the next five years. This report analyzes current and future trends that are set to impact significantly on the marketing, formulation and packaging of convenience food and drinks.

Discover future growth opportunities in the convenience food and drinks market with this new report

This new report will enable you to

Identify future growth opportunities in a developed sector, using this reports analysis of sales of convenience food and drinks in emerging markets to 2011.
Gain insight into industry opinions on the convenience food and drinks market over the next 5 years through an exclusive survey of industry executives undertaken by Business Insights.
Improve the targeting and effectiveness of your NPD strategies with this reports analysis of convenience benefits, product categories and regional trends based on analysis of Productscan data of 35,000 convenient food and drinks products launched globally between 2005 and 2008.
Predict future convenience food and drink market size and growth levels, using this reports forecasts to 2011, including category specific analysis, in Europe and the US.

Your questions answered

How are different convenient food formats developing and which products will provide growth?
What innovations are driving new opportunities in convenience food and drinks NPD?
Which region will experience the most growth in convenience food and drinks to 2011?
Who are the most innovative convenience food and drinks manufacturers?
How does the industry expect the marketing of convenience food and drinks to change over the next 5 years?

Some key findings from this report

The convenience food and drinks market is worth $158bn in Asia-Pacific and is expected to grow at a CAGR of 3.9% to 2011. Latin America and the Middle East and Africa are set to grow at a faster rate, but these regions hold a collective share of less than 13% of global sales.
A growing share of 40% of new convenient products launched globally in 2008 feature benefits relating to speed of preparation, compared to shares of 30% for single serving products and 15% for fresh convenience.
Expenditure on convenient products peaks in Sweden at over $700 per capita, and is over $400 in the US. Per capita spend in all other regions is less than a quarter than that of the average for Western Europe and North America, but the gap is expected to narrow steadily.
The number of dinners prepared from scratch at home is highest in France and Spain but is falling fast. The level of cooking from scratch is lowest in the US but the trend away from this appears to be slowing.

Content

Future Convenience Food and Drinks
Executive Summary
- The convenience market
- Development of convenience drivers and markets
- Innovation and NPD in convenience
- Key trends in convenience food and drinks
- Future development of convenience
Chapter 1 The convenience market
- Summary
- Introduction
- Defining convenience
- The perceived value of convenience
- Developing and emergent aspects of convenience
Chapter 2 Development of convenience drivers and markets
- Summary
- Introduction
- Drivers of convenience
- The role of women
- Changing eating habits
- Household size
- Convenience market trends
- Development of core European and US markets
- Globalization of convenience
- Fast growth markets
- Structural change
Chapter 3 Innovation and NPD in convenience
- Summary
- Introduction
- Convenience food and drinks
- Convenience features
- Product features
- Instant and quick
- Microwaveable
- Single serving
- Fresh convenience
- Conclusions
- Packaging features
- Recyclable packaging
- Disposable and reusable packaging
- Reduced packaging
- Product categories
- Regional analysis
- Innovation analysis
Chapter 4 Key trends in convenience food and drink
- Summary
- Introduction
- Key convenience features
- Adding value with convenient packaging
- Packaging innovation
- Improved functionality
- Marketed features
- Portability and on-the-go convenience
- Breakfast on-the-go
- On-the-go convenience for children
- Healthy convenience
- Natural convenience
- Calorie-counting and weight control
- Functional convenience
- Indulgence and convenience
- Key themes in indulgent convenience
- Ethical convenience
- Ethical packaging and convenience
Chapter 5 Future development of convenience
- Summary
- Introduction
- Future convenience
- Category growth in convenience
- Convenience trend development
- Targeting convenience
- Index
List of Figures
- Figure 1.1: Key aspects of convenience
- Figure 1.2: How perceived convenience value changes
- Figure 2.3: The importance of selected drivers of convenience food and drink purchases
- Figure 2.4: Number of at-home dinner occasions, per capita, by preparation type, Europe and US, 2006 and 2011
- Figure 2.5: Number and share of meals from scratch of total at-home dinner occasions, per capita, Europe and US, 2006
- Figure 2.6: Per capita expenditure and growth of the convenient food market in Europe & US ($), 2007-2011
- Figure 2.7: Breakdown of cumulative additional convenient food market value by region ($bn) 2007-2011
- Figure 2.8: Regional potential for growth of convenience food and drinks over the next 5 years
- Figure 2.9: Regional breakdown of value sales of convenient food by type, (%) 2007
- Figure 3.10: Share of convenient products as a percentage of total food and drinks launched, 2005- 2008
- Figure 3.11: Share of convenient products launched, by feature (product tag), 2005-2008
- Figure 3.12: Share of convenient products launched, by product feature, 2005-2008
- Figure 3.13: Share of convenient products launched, by packaging feature, 2005-2008
- Figure 3.14: Share of convenient products as a percentage of total food & drinks launched, by category, 2005-2008
- Figure 3.15: Share of convenient products launched, by category, 2005-2008
- Figure 3.16: Share of convenient products launched, by region, 2005-2008
- Figure 3.17: Innovation in serving convenience
- Figure 3.18: Innovative ethical packaging for convenient products
- Figure 4.19: Ranking of the importance of convenient features of food and drinks
- Figure 4.20: Improved packaging convenience: Presto Italiano and Oreo Snack n Seal packs
- Figure 4.21: Crystal Light Singles
- Figure 4.22: Selected new on-the-go convenience products
- Figure 4.23: On-the-go breakfast products
- Figure 4.24: New on-the-go convenience products for children
- Figure 4.25: Rating of importance of health features in convenience food and drinks NPD
- Figure 4.26: Mars World of Grains and Kraft Back to Nature
- Figure 4.27: Kashi Veggie Medley
- Figure 4.28: The range of weight management products
- Figure 4.29: Motts Plus and Crystal Light LiveActive
- Figure 4.30: Rating of importance of indulgent features in convenience food and drinks NPD
- Figure 4.31: Selected new gourmet and premium convenience products
- Figure 4.32: Rating of importance of ethical features in convenience food and drinks NPD
- Figure 4.33: Nestl NaturNs
- Figure 4.34: Importance ranking of ethical packaging strategies for future convenience NPD over the next 5 years
- Figure 4.35: Ethical packaging use in bottled waters
- Figure 5.36: Performance of key convenient product categories over the next 5 years
- Figure 5.37: Importance of convenience trends over next 5 years
- Figure 5.38: Importance of consumer groups for convenient products over next 5 years
- Table 1.1: Mainstream and developing aspects of convenience
- Table 2.2: Labor force, female as a % of total labor force, 2003-2013
- Table 2.3: Time (minutes) spent on food preparation per day, selected European countries, 1998- 2004
- Table 2.4: At-home dinner occasions and snacking occasions per capita, Europe and US, 2006-11
- Table 2.5: Average number of occupants per household, Europe & US, 2003-2008
- Table 2.6: Number of single person households in Europe and US, (m), 1997-2007
- Table 2.7: Convenient food market value, Europe and US, ($m), 2007-2011
- Table 2.8: Convenient food market value, by region, ($m) 2007-2011
- Table 2.9: Top 10 emerging markets, convenient food market value, ($m), 2007-2011
- Table 2.10: Convenient food market value by type, global, ($m) 2007-2011
- Table 2.11: Convenient food sales by type and by region, ($m) 2007-2011
- Table 3.12: Share of innovative convenient products launched, by type of innovation, 2008