Spreads in Hungary to 2012

Introduction

This databook provides key data and information on the spreads market in Hungary. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on five categories: savory spreads, jams & preserves, honey, chocolate spreads and nut-based spreads
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2002-2007) and forecast (2008-2012) data
• Category level company and brand share as well as distribution share information for 2006 and 2007
• Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Hungary increased at a compound annual growth rate of 2.9% between 2002 and 2007.

The savory spreads category led the spreads market in Hungary, accounting for a share of 41.6%.

The leading players in Hungarian spreads market include Unilever, Ferrero SpA and Pacific Ocean.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the spreads market in Hungary
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements