2009-2012 Consulting Report of China Potato Chips Industry Competition Pattern and Investment Strategies

Publication Date	August 2009
Publisher	Beijing Inforce Cons.
Product Type	Report
Pages
ISBN Number	not applicable
Product Code	CCM00317

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Summary

This report was produced on the basis of meticulous market research according to abundant basic information and data provided by National Bureau of Statistics, State General Administration of Customs, Ministry of Commerce, State Council Development Research Center, Ministry of Agriculture, China National Food Industry Association, Food Industry Association of Guangdong, State Economic Information Center, Relevant newspapers and magazines at home and abroad as well as special research team of potato chips.

This report provides detailed research and in-depth analysis on the industry status, the development of various business indicators in the market and associated industries, the market status of major regions, consumer strategy, pattern of industrial competitiveness and so on, especially stresses the market trend in 2009. Meanwhile, it gives prudence and forecast on the development trend of potato chips industry according to the development track of the industry and years of practices and experiences, which helps the investors to explore new investment highlights. Last but not least, it describes the investment space in the industry and specifies the direction of investment, puts forward the suggestion of strategic innovation for the reference of investors.

What's more, it indicates the fashion of potato chips in 2009 and investigates on development, operation status of leading enterprises in this industry, which is valuable and profitable for research institutions and enterprises to understand the trend of potato chips industry, capture the opportunities and make decisions on enterprise positioning and direction of development.

Content

PARTY I CURRENT STATUS OF INDUSTRY DEVELOPMENT

CHAPTER I OVERVIEW OF POTATO CHIPS INDUSTRY DEVELOPMENT
SECTION I DEFINITION AND CLASSIFICATION OF POTATO CHIPS
I. DEFINITION OF POTATO CHIP
II. CLASSIFICATION OF POTATO CHIPS
III. FEATURES OF POTATO CHIPS
SECTION II ANALYSIS ON POTATO-CHIP INDUSTRIAL CHAIN
SECTION III ANALYSIS ON THE DEVELOPMENT MATURITY OF POTATO-CHIP INDUSTRY

CHAPTER II ANALYSIS ON THE DEVELOPMENT OF THE GLOBAL POTATO-CHIP MARKET
SECTION I ANALYSIS ON THE GLOBAL POTATO-CHIP MARKET IN 2008
I. REVIEW ON THE GLOBAL POTATO-CHIP MARKET IN 2008
II. GLOBAL POTATO-CHIP MARKET ENVIRONMENT IN 2008
III. ANALYSIS ON THE GLOBAL SALES OF POTATO CHIPS IN 2008
IV. SCALE OF THE GLOBAL POTATO-CHIP MARKET IN 2008
SECTION II ANALYSIS ON THE GLOBAL POTATO-CHIP MARKET IN 2009
I. ANALYSIS ON THE GLOBAL POTATO-CHIP DEMAND IN 2009
II. SCALE OF THE GLOBAL POTATO-CHIP MARKET IN 2009
III. ANALYSIS ON THE GLOBAL POTATO-CHIP BRANDS IN 2009
IV. COMPARISON BETWEEN DOMESTIC AND FOREIGN POTATO-CHIP MARKETS IN 2009
SECTION III ANALYSIS ON POTATO-CHIP MARKETS IN MAJOR COUNTRIES/REGIONS
I. AMERICAN POTATO-CHIP MARKET ANALYSIS
II. ANALYSIS ON EUROPEAN POTATO-CHIP MARKET FROM 2008 TO 2009
III. ANALYSIS ON JAPANESE POTATO-CHIP MARKET
IV. ANALYSIS ON KOREAN POTATO-CHIP MARKET FROM 2008 TO 2009
V. POTATO-CHIP MARKET IN OTHER COUNTRIES FROM 2008 TO 2009

CHAPTER III DEVELOPMENT STATUS OF THE POTATO CHIP INDUSTRY IN CHINA
SECTION I DEVELOPMENT STATUS OF THE POTATO CHIP INDUSTRY IN CHINA
I. BRAND DEVELOPMENT STATUS OF THE POTATO CHIP INDUSTRY IN CHINA
II. CURRENT STATUS OF THE CONSUMER MARKET FOR THE POTATO CHIP INDUSTRY
III. ANALYSIS OF CONSUMPTION LEVELS IN THE POTATO CHIP MARKET
IV. ANALYSIS OF THE DEVELOPMENT DIRECTION OF THE POTATO CHIP MARKET IN CHINA
SECTION II ANALYSIS OF DEVELOPMENT OF THE POTATO CHIP INDUSTRY FROM 2007 TO 2009
I. ANALYSIS OF DEVELOPMENT OF THE POTATO CHIP INDUSTRY IN 2007
II. ANALYSIS OF DEVELOPMENT OF THE POTATO CHIP INDUSTRY IN 2008
III. ANALYSIS OF DEVELOPMENT CHARACTERISTICS OF THE POTATO CHIP INDUSTRY IN 2009
SECTION III. ANALYSIS OF THE DEVELOPMENT OPPORTUNITIES OF THE POTATO CHIP INDUSTRY FROM 2009 TO 2012
CHAPTER IV RESEARCH ON THE DEVELOPMENT OF CHINA'S POTATO CHIP MARKET
SECTION I RESEARCH ON THE DEVELOPMENT OF CHINA'S POTATO CHIP MARKET IN 2008
SECTION II PROGRESS MADE BY CHINA'S POTATO CHIP INDUSTRY
SECTION III ANALYSIS OF MAIN BRANDS IN CHINA'S POTATO CHIP MARKET
SECTION IV ANALYSIS OF THE DEVELOPMENT CHARACTERISTICS OF CHINA'S POTATO CHIP INDUSTRY MARKET IN 2009

CHAPTER V ANALYSIS ON CHINA'S POTATO-CHIP MARKET

SECTION I OVERVIEW ON DEVELOPMENT OF POTATO LEISURE FOODS IN CHINA

SECTION II SEGMENTAL PRODUCTS OF POTATO LEISURE FOODS
I. FIRED POTATO CHIPS
II. COMPOUND POTATO CHIP
III. QUICK-FROZEN POTATO CHIPS
SECTION III PROSPECTS FOR CHINA'S POTATO FOODS MARKET DEVELOPMENT

CHAPTER VI ANALYSIS OF ECONIMIC OPERATION OF POTATO CHIPS INDUSTRY
SECTION I ANALYSIS OF POTATO CHIPS OUTPUT FROM 2008 TO 2009
I. POTATO CHIPS OUTPUT IN 2008
II. ANALYSIS OF POTATO CHIPS OUTPUT FROM JANUARY TO MAY OF 2009

SECTION II. ANALYSIS OF MAIN ECONOMIC INDICATORS OF POTATO CHIPS INDUSTRY FROM 2008 TO 2009
I. ANALYSIS OF SALES INCOME OF TOP 10 ENTERPRISES
II. ANALYSIS OF MAIN ECONOMIC INDICATORS OF POTATO CHIPS INDUSTRY IN 2008
III. ANALYSIS OF MAIN ECONOMIC INDICATORS OF POTATO CHIPS INDUSTRY FROM JANUARY TO FEBRARY, 2009
SECTION III ANALYSIS OF PERFORMANCE OF POTATO CHIPS INDUSTRY FROM 2008 TO 2009
I. PRODUCTION AND MARKETING SITUATION OF THE INDUSTRY FROM 2008 TO 2009
II. INDUSTRY SCOPE FROM 2008 TO 2009
III. INDUSTRY PROFITABILITY FROM 2008 TO 2009
IV. OPERATING AND DEVELOPMENT CAPACITY OF THE INDUSTRY FROM 2008 TO 2009
V. ANALYSIS OF INDUSTRY DEBT PAYING ABILITY FROM 2008 TO 2009

CHAPTER VII ANALYSIS OF IMPORTS AND EXPORTS OF POTATO INDUSTRY IN CHINA
SECTION I ANALYSIS OF POTATO CHIPS IMPORTS IN CHINA
I. ANALYSIS OF TOTAL IMPORTS IN 2008
II. ANALYSIS OF IMPORT STRUCTURE IN 2008
III. ANALYSIS OF IMPORT REGIONS IN 2008
SECTION II ANALYSIS OF POTATO CHIPS EXPORTS IN CHINA
I. ANALYSIS OF TOTAL EXPORTS IN 2008
II. ANALYSIS OF EXPORT STRUCTURE IN 2008
III. ANALYSIS OF EXPORT REGIONS IN 2008

CHAPTER VIII ANALYSIS OF REGIONAL MARKET STATUS OF POTATOS
SECTION I NORTH CHINA AREA
I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
SECTION II NORTHEAST CHINA
I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
SECTION III EAST CHINA
I.   ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
II.   II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
SECTION IV SOUTH CHINA
I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009   SECTION V SOUTHWEST CHINA
I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009
VI. ANALYSIS OF INDUSTRY DEVELOPMENT TREND FROM 2009 TO 2012
SECTION I NORTHWEST CHINA
I. ANALYSIS OF INDUSTRY DEVELOPING SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET DEMAND SITUATION FROM 2008 TO 2009
II. ANALYSIS OF MARKET SCOPE SITUATION FROM 2008 TO 2009
IV. ANALYSIS OF INDUSTRY COMPETITIVE PATTERNS FROM 2008 TO 2009
V. ANALYSIS OF CONSUMER PREFERENCE FROM 2008 TO 2009

CHAPTER IX ANALYSIS OF CONSUMER MARKET IN CHINA'S POTATO CHIP INDUSTRY
SECTION I ANALYSIS OF CONSUMERS' INCOME IN CHINA'S POTATO CHIP INDUSTRY
I. ANALYSIS OF CHINA'S POPULATION AND PEOPLE'S LIVING CONDITIONS
II. INCOME LEVEL OF CONSUMERS FROM 2008 TO 2009
III. ANALYSIS OF CONFIDENCE INDEX OF CONSUMERS IN 2009
SECTION II INVESTIGATION ON THE TARGET CUSTOMER GROUP OF PRODUCTS OF POTATO CHIP INDUSTRY
I. INVESTIGATION ON THE PREFERENCE OF CONSUMERS WITH DIFFERENT INCOME LEVELS
II. INVESTIGATION ON THE PREFERENCE OF CONSUMERS OF DIFFERENT AGES
III. INVESTIGATION ON THE PREFERENCE OF CONSUMERS OF DIFFERENT REGIONS
SECTION III ANALYSIS OF CONSUMER DEMAND OF POTATO CHIP MARKET
I. CHANGES IN CONSUMER DEMAND OF POTATO CHIP MARKET
II. ANALYSIS OF DEMAND CONDITIONS OF POTATO CHIP INDUSTRY
III. POTATO CHIP MARKET DEMAND & CONSUMPTION ANALYSIS IN 2009
SECTION IV ANALYSIS OF POTATO CHIP CONSUMER MARKET CONDITIONS
I. CONSUMPTION FEATURES OF POTATO CHIP INDUSTRY
II. ANALYSIS OF POTATO CHIP CONSUMER
III. ANALYSIS OF CONSUMPTION STRUCTURE OF POTATO CHIPS
IIII MARKET CHANGES OF POTATO CHIPS CONSUMPTION
IV. EXPENDITURE TRENDS OF POTATO CHIP MARKET
SECTION V ANALYSIS OF ATTITUDES AND IMPACT RELATED TO THE PURCHASE OF DIFFERENT CUSTOMERS
I. SENSITIVE DEGREE TO PRICE
II. THE IMPACT OF BRANDS
III. THE IMPACT OF CONVENIENCE IN PURCHASE
IV. THE IMPACT OF ADVERTISEMENT
V. THE IMPACT OF PACKAGE
SECTION VI BRAND MARKET INVESTIGATION OF PRODUCTS IN POTATO CHIP INDUSTRY
I. MACROSCOPIC INVESTIGATION ON THE BRAND AWARENESS OF CONSUMERS IN THE INDUSTRY
II. INVESTIGATION ON THE PREFERENCE OF CONSUMERS FOR THE PRODUCT BRANDS OF THE INDUSTRY
III. INVESTIGATION ON PRICE LEVELS OF POTATO CHIPS TAKEN FOR BY CONSUMERS
IV. INVESTIGATION ON DEFICIENCIES OF POTATO CHIPS CONSIDERED BY CONSUMERS
V. INVESTIGATION ON BRAND LOYALTY OF POTATO CHIP INDUSTRY
VI. INVESTIGATION ON MARKET SHARE OF BRANDS OF POTATO CHIP INDUSTRY   74
VII. INVESTIGATION ON CONSUMPTION CONCEPTS OF CONSUMERS
SECTION VII INVESTIGATION ON OCCASIONS IN WHICH CONSUMERS EAT POTATO CHIPS

CHAPTER X ANALYSIS ON DISTRIBUTION CHANNELS OF POTATO CHIP MARKET
SECTION I. ANALYSIS ON THE CHARACTERISTICS OF THE DISTRIBUTION CHANNELS OF POTATO CHIP MARKET
SECTION II. CONTRAST AMONG THE ADVANTAGES OF VARIOUS DISTRIBUTION CHANNELS
SECTION III. RESEARCH ON THE AGENCY MODES OF POTATO CHIP MARKET   82
I. TIGHT SALES CHANNELS
II. MAIN SALES CHANNELS
III. LOOSE SALES CHANNELS
IV. AUXILIARY SALES CHANNELS
SECTION IV. ANALYSIS ON BASIC ELEMENTS IN THE MANAGEMENT OF POTATO CHIP MARKET CHANNELS
I. CONSTRUCTION OF CHANNELS MEMBERS AND THE FUNCTIONS THEREOF   83
II. ANALYSIS ON THE TYPE AND CHARACTERISTICS OF THE CHANNEL STRUCTURE
1. LENGTH STRUCTURE
2. WIDTH STRUCTURE
3. BREADTH STRUCTURE
PARTY II INDUSTRIAL COMPETITION PATTERN

CHAPTER XI ANALYSIS ON COMPETITION PATTERN OF POTATO-CHIP INDUSTRY
SECTION I ANALYSIS ON INDUSTRIAL COMPETITION STRUCTURE
I. CURRENT COMPETITION BETWEEN ENTERPRISES
II. ANALYSIS ON POTENTIAL NEWCOMERS
III. ANALYSIS ON THREAT OF SUBSTITUTES
IV. BARGAIN ABILITY OF THE SUPPLIERS
V. BARGAIN ABILITY OF THE CUSTOMERS
SECTION II ANALYSIS ON INDUSTRIAL CONCENTRATION RATIO
I. ANALYSIS ON INDUSTRIAL CONCENTRATION RATIO
II. ANALYSIS ON ENTERPRISE CONCENTRATION RATIO
III. ANALYSIS ON REGIONAL CONCENTRATION RATIO
SECTION III SUMMARY OF COMPETITION SITUATION OF CHINA'S POTATO-CHIP INDUSTRY
I. CONCENTRATION RATIO OF POTATO-CHIP INDUSTRY IN 2008
II. COMPETITION OF POTATO-CHIP INDUSTRY IN 2008
III. POTATO-CHIP ENTERPRISES AND BRAND QUANTITY IN 2008
IV. ANALYSIS ON COMPETITION SITUATION OF POTATO-CHIP INDUSTRY IN 2008
SECTION IV ANALYSIS ON COMPETITION SITUATION OF POTATO-CHIP INDUSTRY FROM 2008 TO 2009
I. ANALYSIS ON COMPETITION BETWEEN DOMESTIC AND FOREIGN POTATO CHIPS FROM 2008 TO 2009
II. ANALYSIS ON CHINA'S POTATO-CHIP MARKET COMPETITION FROM 2008 TO 2009
III. CONCENTRATION RATIO OF CHINA'S POTATO-CHIP MARKET FROM 2008 TO 2009
IV. MOVEMENTS OF MAJOR DOMESTIC POTATO-CHIP ENTERPRISES FROM 2009 TO 2012
V. ANALYSIS ON DOMESTIC POTATO-CHIP PROJECTS IN PROGRESS IN 2009

CHAPTER XII ANALYSIS ON COMPETITIVE STRATEGY BETWEEN POTATO-CHIP ENTERPRISES
SECTION I ANALYSIS ON COMPETITIVE STRATEGY OF POTATO-CHIP MARKET
I. ANALYSIS ON GROWTH POTENTIAL OF POTATO-CHIP MARKET IN 2009
II. ANALYSIS ON MAJOR POTATO-CHIP POTENTIAL TYPES IN 2009
III. ANALYSIS ON COMPETITIVE STRATEGY OF CURRENT POTATO-CHIP PRODUCTS
IV. COMPETITIVE STRATEGY SELECTION FOR POTENTIAL POTATO-CHIP TYPES
V. ANALYSIS ON COMPETITIVE STRATEGY BETWEEN TYPICAL ENTERPRISE PRODUCTS
SECTION II ANALYSIS ON COMPETITIVE STRATEGY BETWEEN POTATO-CHIP ENTERPRISES
I. INFLUENCE OF FINANCIAL CRISIS ON POTATO-CHIP INDUSTRY
II. CHANGES OF COMPETITION SITUATION IN POTATO-CHIP INDUSTRY AFTER FINANCIAL CRISIS
III. COMPETITIVE TREND OF CHINA'S POTATO-CHIP MARKET FROM 2009 TO 2012
IV. OUTLOOK OF COMPETITION SITUATION OF POTATO-CHIP INDUSTRY FROM 2009 TO 2012
V. ANALYSIS ON COMPETITIVE STRATEGY OF POTATO-CHIP INDUSTRY FROM 2009 TO 2012
VI. ANALYSIS ON COMPETITIVE STRATEGY OF POTATO-CHIP ENTERPRISES FROM 2009 TO 2012

CHAPTER XIII ANALYSIS OF COMPETITION AMONG MAIN POTATO CHIPS BRANDS
SECTION I PEPSICO FOODS (CHINA) CO., LTD.
I. ENTERPRISE OVERVIEW
II. ANALYSIS OF COMPETITIVE EDGE
III. STATE OF OPERATION FROM 2008 TO 2009
IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
SECTION II SHANGHAI PEPSICO FOOD GROUP CO., LTD.
I. ENTERPRISE OVERVIEW
II. ANALYSIS OF COMPETITIVE EDGE
III. STATE OF OPERATION FROM 2008 TO 2009   105
IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
SECTION III LIWAYWAY (CHINA) CO., LTD.
I. ENTERPRISE OVERVIEW
II. ANALYSIS OF COMPETITIVE EDGE
III. STATE OF OPERATION FROM 2008 TO 2009
IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
SECTION IV LUOHE LINYING QINQIN FOOD INDUSTRY CO., LTD.
I. ENTERPRISE OVERVIEW
II. ANALYSIS OF COMPETITIVE EDGE
III. STATE OF OPERATION FROM 2008 TO 2009
IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
SECTION V KUNMING ZIDI FOOD CO., LTD.
I. ENTERPRISE OVERVIEW
II. ANALYSIS OF COMPETITIVE EDGE
III. STATE OF OPERATION FROM 2008 TO 2009
IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
SECTION VI QINQIN INCORPORATED CO.,LTD (FUJIAN)
I. ENTERPRISE OVERVIEW
II. ANALYSIS OF COMPETITIVE EDGE
III. STATE OF OPERATION FROM 2008 TO 2009
IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
SECTION VII JINAN DALI FOOD GROUP CO., LTD.
I. ENTERPRISE OVERVIEW
II. ANALYSIS OF COMPETITIVE EDGE
III. STATE OF OPERATION FROM 2008 TO 2009
IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012
SECTION VIII FUJIAN DALI FOOD GROUP CO., LTD.
I. ENTERPRISE OVERVIEW
II. ANALYSIS OF COMPETITIVE EDGE
III. STATE OF OPERATION FROM 2008 TO 2009
IV. DEVELOPMENT STRATEGY FROM 2009 TO 2012

CHAPTER XIV ANALYSIS ON DEVELOPMENT TREND OF POTATO-CHIP INDUSTRY
SECTION I ANALYSIS ON PROSPECT AND OPPORTUNITY OF POTATO-CHIP INDUSTRY IN CHINA
I. DEVELOPMENT PROSPECT OF POTATO-CHIP INDUSTRY IN CHINA
II. ANALYSIS ON THE POTATO-CHIP DEVELOPMENT OPPORTUNITY IN CHINA
III. ANALYSIS ON THE POTATO-CHIP DEVELOPMENT OPPORTUNITY IN 2009
IV. ANALYSIS ON THE INFLUENCES OF FINANCIAL CRISIS ON THE POTATO-CHIP INDUSTRY
SECTION II ANALYSIS ON THE TREND OF CHINA'S POTATO-CHIP MARKET FROM 2009 TO 2012
I. SUMMARY OF THE POTATO-CHIP MARKET FROM 2008 TO 2009
II. ANALYSIS ON THE DEVELOPMENT TREND OF POTATO-CHIP FROM 2009 TO 2012
III. DEVELOPMENT SPACE OF POTATO-CHIP MARKET FROM 2009 TO 2012
IV. POLICY DIRECTION OF THE POTATO-CHIP INDUSTRY FROM 2009 TO 2012
V. INNOVATION TREND ON POTATO-CHIP TECHNOLOGY FROM 2009 TO 2012
VI. ANALYSIS ON POTATO-CHIP'S PRICE TREND FROM 2009 TO 2012
VII. INTERNATIONAL ENVIRONMENT'S INFLUENCE ON THE INDUSTRY FROM 2009 TO 2012

CHAPTER XV DEVELOPMENT ESTIMATION OF FUTURE POTATO-CHIP INDUSTRY
SECTION I FUTURE DEMAND & CONSUMPTION ESTIMATION OF POTATO CHIP
I. CONSUMPTION ESTIMATION OF POTATO-CHIP PRODUCTS FROM 2009 TO 2012
II. ESTIMATION OF POTATO-CHIP MARKET SCALE FROM 2009 TO 2012
III. ESTIMATED GROSS VALUE OF POTATO-CHIP INDUSTRY FROM 2009 TO 2012
IV. ESTIMATED SALES INCOME OF POTATO-CHIP INDUSTRY FROM 2009 TO 2012
V. ESTIMATED GROSS ASSET OF POTATO-CHIP INDUSTRY FROM 2009 TO 2012
SECTION II SUPPLY AND DEMAND ESTIMATES OF CHINA'S POTATO-CHIP INDUSTRY FROM 2009 TO 2012
I. CHINA'S POTATO-CHIP SUPPLY AND DEMAND ESTIMATES FROM 2008 TO 2012
II. CHINA'S POTATO-CHIP PRODUCTION FORECAST FROM 2009 TO 2012
III. CHINA'S POTATO-CHIP DEMAND FORECAST FROM 2009 TO 2012
IV. CHINA'S POTATO-CHIP SUPPLY-AND-DEMAND BALANCE FROM 2009 TO 2012
V. CHINA'S POTATO-CHIP PRODUCT PRICE FORECAST FROM 2009 TO 2012
VI. IMPORT/EXPORT FORECAST OF MAIN POTATO-CHIP PRODUCTS FROM 2009 TO 2012

CHAPTER XVI ANALYSIS OF INVESTMENT STATUS OF POTATO CHIPS INDUSTRY
SECTION I ANALYSIS OF POTATO CHIPS INDUSTRY INVESTMENT SITUATION IN 2008
I. OVERALL INVESTMENT AND STRUCTURE IN 2008
II. INVESTMENT SCOPE SITUATION IN 2008
II. INVESTMENT ACCELERATION SITUATION FROM 2008 TO 2009
IV. ANALYSIS OF INDUSTRY SECTOR INVESTMENT IN 2008
V. ANALYSIS OF INVESTMENT BY REGION IN 2008
VI. SITUATION OF INVESTMENT FROM FOREIGN BUSINESSMAN IN 2008
SECTION II ANALYSIS OF POTATO CHIPS INDUSTRY INVESTMENT SITUATION FROM JANUARY TO MAY IN 2009
I. OVERALL INVESTMENT AND STRUCTURE FROM JANUARY TO MAY IN 2009
II. INVESTMENT SCOPE SITUATION FROM JANUARY TO MAY IN 2009
III. INVESTMENT ACCELERATION SITUATION FROM JANUARY TO MAY IN 2009
IV. ANALYSIS OF SECTOR INVESTMENT FROM JANUARY TO MAY IN 2009
V. ANALYSIS OF INVESTMENT BY REGION FROM JANUARY TO MAY IN 2009
VI. SITUATION OF INVESTMENT FROM FOREIGN BUSINESSMAN FROM JANUARY TO MAY IN 2009

CHAPTER XVII ANALYSIS OF THE INVESTMENT ENVIRONMENT OF POTATO CHIPS INDUSTRY
SECTION I ANALYSIS OF ECONOMIC DEVELOPMENT ENVIRONMENT
I. CHINESE MACRO-ECONOMY DURING 2008-2009
II. ANALYSIS OF CHINESE MACRO-ECONOMY DURING 2009-2012
III. FORECAST OF INVESTMENT TREND DURING 2009-2012 AND ITS INFLUENCE
SECTION II ANALYSIS OF POLICY ENVIRONMENT
I. ANALYSIS OF POLICY ENVIRONMENT OF POTATO CHIPS INDUSTRY IN 2009
II. DOMESTIC MACRO POLICY IN 2009 AND ITS INFLUENCE
III. POLICY OF THE INDUSTRY IN 2009 AND ITS INFLUENCE
SECTION III ANALYSIS OF TECHNICAL DEVELOPMENT ENVIRONMENT
I. CURRENT SITUATION OF DOMESTIC POTATO CHIPS TECHNOLOGY
II. ANALYSIS OF THE DEVELOPMENT OF POTATO CHIPS TECHNOLOGY IN 2009
III. ANALYSIS OF TECHNICAL DEVELOPMENT TREND OF POTATO CHIPS DURING 2009-2012
SECTION IV ANALYSIS OF SOCIAL ENVIRONMENT
I. DEVELOPMENT OF DOMESTIC SOCIAL ENVIRONMENT
II. ANALYSIS OF SOCIAL ENVIRONMENT DEVELOPMENT IN 2009
III. ANALYSIS OF THE INFLUENCE OF SOCIAL ENVIRONMENT ON THE INDUSTRY DURING 2009-2012

CHAPTER XVIII INVESTMENT OPPORTUNITY AND RISK OF POTATO CHIPS INDUSTRY
SECTION I COMPRASION AND ANALYSIS OF INDUSTRY VITALITY COEFFICIENT
I. THE COMPRASION OF VITALITY COEFFICIENTS FOR RELATED INDUSTRIES IN 2009
II. ANALYSIS OF THE INDUSTRIAL ACTIVITY INDEX IN 2008 AND 2009
SECTION II COMPARISON AND ANALYSIS OF RETURN ON INDUSTRY INVESTMENT
I. COMPARISON OF RETURN ON INVESTMENT AMONG RELEVANT INDUSTRY IN 2009
II. ANALYSIS OF RETURN ON INDUSTRY INVESTMENT FROM 2007 TO 2008
SECTION III ANALYSIS OF INVESTMENT RETURNS IN POTATO CHIPS INDUSTRY
I. ANALYSIS OF INVESTMENT IN POTATO CHIPS INDUSTRY DURING 2008-2009
II. ANALYSIS OF INVESTMENT RESULTS OF POTATO CHIPS INDUSTRY DURING 2009-2012
III. FORECAST OF INVESTMENT TREND IN POTATO CHIPS INDUSTRY DURING 2009-2012
IV. INVESTMENT ORIENTATION OF POTATO CHIPS INDUSTRY DURING 2009-2012
V. SUGGESTIONS FOR INVESTMENT IN POTATO CHIPS INDUSTRY DURING 2009-2012
VI. ANALYSIS OF OBSTACLES FACED BY NEW ENTRANTS
SECTION IV MAJOR FACTORS COMPROMISING THE DEVELOPMENT OF POTATO CHIPS INDUSTRY
I. ANALYSIS OF FAVORABLE FACTORS FOR POTATO CHIPS INDUSTRY DURING 2009-2012
II. ANALYSIS OF STABLE FACTOR INFLUENCING THE OPERATION OF POTATO CHIPS INDUSTRY DURING 2009-2012
III. ANALYSIS OF UNFAVORABLE FACTORS FOR POTATO CHIPS INDUSTRY DURING 2009-2012
IV. ANALYSIS OF CHALLENGES FACED BY CHINA'S POTATO CHIPS INDUSTRY DURING 2009-2012
V. ANALYSIS OF OPPORTUNITIES FOR THE DEVELOPMENT OF CHINESE POTATO CHIPS INDUSTRY DURING 2009-2012
SECTION V ANALYSIS OF INVESTMENT RISKS AND CONTROL STRATEGY IN POTATO CHIPS INDUSTRY
I. MARKET RISKS AND CONTROL STRATEGY OF POTATO CHIPS INDUSTRY DURING 2009-2012
II. POLICY RISK AND CONTROL STRATEGY OF POTATO CHIPS INDUSTRY DURING 2009-2012
III. OPERATING RISK AND CONTROL STRATEGY OF POTATO CHIPS INDUSTRY DURING 2009-2012
IV. TECHNOLOGICAL RISK AND CONTROL STRATEGY OF POTATO CHIPS INDUSTRY DURING 2009-2012
V. HORIZONTAL COMPETITION RISK AND CONTROL STRATEGY OF POTATO CHIPS INDUSTRY DURING 2009-2012

CHAPTER XIX STUDY ON INVESTMENT STRATEGIES FOR POTATO CHIPS INDUSTRY

SECTION I STUDY ON DEVELOPMENT STRATEGIES FOR POTATO CHIPS INDUSTRY
I. MASTER PLAN OF STRATEGIES
II. TECHNICAL DEVELOPMENT STRATEGY
III. PORTFOLIO STRATEGY
IV. REGIONAL STRATEGIC PLANNING
V. INDUSTRIAL STRATEGIC PLANNING
VI. BRANDING STRATEGY
VII. COMPETITION STRATEGY PLANNING

SECTION II STRATEGIC THINKING ABOUT CHINESE POTATO CHIPS BRANDS
I. THE IMPORTANCE OF CORPORATE BRAND
II. THE SIGNIFICANCE OF BRAND STRATEGY TO POTATO CHIPS
III. ANALYSIS OF EXISTING POTATO CHIPS BRANDS
IV. BRAND STRATEGY FOR CHINESE POTATO CHIPS PRODUCERS
V. STRATEGY FOR POTATO CHIPS BRAND STRATEGY MANAGEMENT
SECTION III ANALYSIS OF BUSINESS STRATEGY FOR POTATO CHIPS
I. POTATO CHIPS MARKET SEGMENTATION STRATEGY
II. INNOVATION STRATEGY FOR POTATO CHIPS MARKET
III. BRAND POSITIONING AND CATEGORY PLANNING
IV. DIFFERENTIATION STRATEGY FOR NEW POTATO CHIPS PRODUCTS

SECTION IV POTATO CHIPS INDUSTRY INVESTMENT STRATEGIC RESEARCH
I. INVESTMENT STRATEGY OF FOOD INDUSTRY OF 2009
II. INVESTMENT STRATEGY FOR POTATO CHIPS INDUSTRY IN 2009
III. INVESTMENT STRATEGY FOR POTATO CHIPS INDUSTRY IN THE PERIOD FROM 2009 TO 2012
IV. INVESTMENT STRATEGY FOR SEGMENTED INDUSTRY IN THE PERIOD FROM 2009 TO 2012