The Future Of Snacking & Beverage Occasions

Content

• Chapter 1 Executive Summary
  • Hot topic
  • The future decoded
  • Action points
• Chapter 2 The Future Decoded
  • Introduction
  • Important definitions and report coverage
  • TREND: snacking and beverage markets are growing
  • Consumers' snack consumption frequencies are growing
  • Snacking out-of-home is growing more than in-home snacking
  • Evening snacking is the most valuable occasion
  • Consumers' beverage consumption frequencies are growing
  • TREND: snacking and beverage occasions increasingly occur on-the-go
  • On-the-go snacking and drinking occasions are increasing
  • On-the-move consumption is also growing in Europe and the US
  • TREND: main meal and snack occasions are becoming more interchangeable
  • In-between meal occasions are increasingly filling light meals
  • Core mealtimes increasingly resemble snack occasions
  • INSIGHT: snacking and beverage consumption often occurs for emotive reasons
  • Alleviating stress is an important motivation, especially for snacks
  • Boredom alleviation is also a highly relevant treating motivation
  • INSIGHT: consumers increasingly seek healthy snacks and beverages
  • Consumers' health needs and behaviors are getting more diverse
  • Consumers increasingly demand health and convenience
  • Gender variances exist in health-related attitudes and behavior
  • INSIGHT: 'sensory' and 'homing' trends drive impulse needs
  • Consumers are seeking more intense consumption experiences
  • Knowledgeable consumers are demanding more authentic foods
  • Consumers are premiumizing their food and drink occasions
  • INSIGHT: individualism is affecting snacks and drinks needs
  • The notion of 'having it your way' is becoming more important
  • INSIGHT: occasion specific need variances characterize snack and beverage purchases
  • Consumers' food and drink needs vary considerably by daypart
  • Snacking is often time specific and varies by weekday
  • Snacks and drinks purchases are often combination orientated
  • Conclusions
  • Successful innovations must focus on two or more mega-trends
• Chapter 3 Action Points
  • Introduction
  • Identify and target the key snacking/indulgence 'moments'
  • Communicate occasion specificity in promotions
  • Consider developing a 'moments' orientated campaign
  • Target consumers' 'trading-up' tendencies
  • Develop more premium and super-premium variants
  • Ensure that quality is accurately depicted as a core brand value
  • Adopt experiential marketing to leverage sensory appeal
  • Bring brands to life through experiential campaigns
  • Use language and slogans to emphasize experiential qualities
  • Experiment with innovative flavor combinations
  • Act upon consumers' growing health concerns
  • Promote impulse snacking as a positive part of daily nutrition
  • Cut 'bad ingredients' and focus on healthy production methods
  • Build trust by demonstrating a long-term commitment to health
  • Help consumers make informed, healthier food and drink choices
  • Develop recognizable and trustworthy labels
  • Extend brands with already established health credentials
  • Continue to recognize gender specific needs
  • Target healthy lifestyle venues for sampling
  • Promote healthy options as a cooler, more iconic alternative
  • Target health and convenience by offering health on-the-go
  • Offer positive nutrition by incorporating functional ingredients
  • Target the growing trend for light meals/larger snacks
  • Offer more filling hot food and drinks
  • Pursue opportunities in liquid nutrition
  • Target new occasions with packaging modifications and food and drink co-promotions
• Chapter 4 Appendix
  • Supplementary data
  • Definitions
  • Research methodology
  • References
  • Industry Sources
  • Government Sources
  • News Sources
  • How to contact experts in your industry
• List of Tables
  • Table 1: Key characteristics differentiating impulse and planned food purchase occasions
  • Table 2: The value (total and per capita) and growth of snacking, by country, 2004-2009 (US$bn and bn)
  • Table 3: The value (total and per capita) and growth of soft and hot drinks markets, by country, 1999-2009 (US$bn and bn)
  • Table 4: The number of main meal and snacking occasions (billions) in Europe and the US, 2004-2009
  • Table 5: The number of daily per capita and yearly snacking occasions, by country, 2004-2009
  • Table 6: The number of annual in-home and out-of-home morning, afternoon and evening snack occasions, by country, 2004-2009
  • Table 7: The value and average number of daily European and US snack occasions, by occasion, per person, by country, 2004-2009
  • Table 8: The average number of daily and yearly non-alcoholic drinking occasions, by country, 2004-2009
  • Table 9: Number of annual and per person on-the-go eating occasions (billions), by country, 2003-08
  • Table 10: Number of annual and per person non-alcoholic on-the-go drinking occasions (billions), by country, 2003-08
  • Table 11: Total on-the-move food and drink market value by country ($ millions), 1999-2009
  • Table 12: Tesco capitalizing on the hot-drinks to-go opportunity
  • Table 13: The number and percentage of European and US in-between mealtime occasions that are light meals (billions), by daypart, 2003-2008
  • Table 14: Products targeting the interchangeability of meals and snacks
  • Table 15: The number and percentage of light breakfast, lunch and evening meal occasions (billions), by occasion and country, 2003-2008
  • Table 16: The number of European and US snack and hot & soft drink treating occasions consumed in response to stress, 2003-2008
  • Table 17: Examples of food and drink products offering therapeutic and relaxing indulgence
  • Table 18: The number of European and US snack and hot & soft drink treating occasions consumed in response to boredom, 2003-2008
  • Table 19: Insights based around the types of health and dietary benefits Europeans and Americans are seeking
  • Table 20: Per head and total European and US healthy on-the-go eating occasions (billions), 2004-2009
  • Table 21: Per head and total European and US healthy on-the-go drinking occasions (billions), 2004-2009
  • Table 22: Why women are important consumers to target for healthy snacking and beverage products
  • Table 23: Examples of snack and beverage products adding intensity and novelty to the consumption experience
  • Table 24: European and US consumer attitudes concerning new and exotic flavors in snacks and drinks, 2004
  • Table 25: Products which capitalize on the growing consumer demand for authentic consumption experiences
  • Table 26: Number of European and US premium food and drink occasions (millions), 1998-2008
  • Table 27: Examples of offering at-home indulgences that replicate on-trade quality
  • Table 28: Examples of snack and drink products and concepts targeting the individualism trend
  • Table 29: Examples of premium snacking and beverage variants
  • Table 30: Examples of leveraging country of origin or association branding
  • Table 31: Examples of effective descriptions that promote the indulgence properties of products
  • Table 32: Examples of performance boosts for active individuals
  • Table 33: Examples of innovative healthy snacking alternatives
  • Table 34: Utilize healthy and trusted brands to target new markets and occasions
  • Table 35: Examples or products with gender-specific positionings
  • Table 36: Southern Comfort Tea: adding fun and image credentials to a stodgy category
  • Table 37: European, Asian and North American examples of impulse products offering beauty benefits
  • Table 38: Global examples of innovative liquid nutrition offerings
  • Table 39: Examples of food and drinks manufacturers adapting packaging formats to maximize product usage
  • Table 40: Nutella: co-selling snacks and drinks together
  • Table 41: The size and growth of the overall confectionery market attributable to snacking occasions, by country (US$bn and bn), 1999-2009
  • Table 42: The size and growth of European and US bakery markets attributable to snacking occasions (US$bn and bn), 1999-2009
  • Table 43: The size and growth of the overall savory snack market attributable to snacking occasions, by country (US$bn and bn), 1999-2009
  • Table 44: The size and growth of European and US dairy markets attributable to snacking (US$bn and bn), 1999-2009
  • Table 45: The size and growth of the overall hot drink market, by country (US$bn and bn), 1999-2009
  • Table 46: The size and growth of the overall soft drink market, by country (US$bn and bn), 1999-2009
  • Table 47: Definitions used in this report
• List of Figures
  • Figure 1: The increasing number of skipped meals is clearly evident and contributes to a growing demand for larger in-between meals
  • Figure 2: A synopsis of the convenience and health-related factors inhibiting health on-the-go occasions
  • Figure 3: Sensory and homing mega-trends have a big impact on consumers' indulgent snacking and beverage behavior
  • Figure 4: The health and wellness trend has two key implications for consumers' indulgence habits
  • Figure 5: Consumer motivations for snacking and beverage consumption vary by daypart
  • Figure 6: Percent distribution of US and European snacking occasions at different time intervals, 2004
  • Figure 7: A synopsis of consumer trends regarding future snacking and beverage occasions and how to target them
  • Figure 8: The different levels of experiential marketing can be used to capitalize on the sensory mega-trend