Healthy snacks and beverages for kids

The report begins with a concise 23 page summary of:

• The key drivers in kids snacking
• The rules of successful marketing communications
• The role of packaging innovation
• The key areas of opportunity
• The summary ends with a practical check-list for new product development.

The report then sets out ten detailed case studies of success and failure, based on interviews with the companies concerned and supported with supermarket sales data. The case studies cover bars, baked snacks of several kinds and fruit drinks, and include a range of companies large and small, from Unilever's kids' "Brain Food" range to Healtheries rice snacks.

For any company, large or small, looking to create a successful health proposition in kids snacks and snack beverages, this report sets out practical steps that any company can easily take to create new products or revive old ones - and for reducing risks - that are second-to-none.