Japanese Product Innovation Series Market Report: Chewing Gum

Publication Date	June 2008
Publisher	Datamonitor
Product Type	Report
Pages	12
ISBN Number	not applicable
Product Code	DAT12335

Price

£160.00
approximately: $299 | €203

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Summary

Introduction

A regular round up of chewing gum market development and products launches from Japan.

Scope

Both production and retail sales in 2007 of chewing gum products revealed approximately 3% decrease compared with 2006. Sugarless gum is the biggest sector in the market. Lotte, Cadbury and Meiji are the biggest three companies in the market in terms of sales. The United Arab Emirates is the biggest export destination of Japanese chewing gum products.

Highlights

The chewing gum sector accounted for 2.12% of the total confectionery market in 2007 in terms of production volume. The production volume was estimated to be 41,240 tons in 2007, revealing a decrease of 3.19% compared with 2006. Sugarless gum is the biggest category, with production value reached JPY 89 billion in 2007, and the trend of product development shows tooth-friendly products and breath-freshening products are the focus in the market. Fruit plus mint was a popular flavor among products launched in 2007. Lotte, Cadbury and Meiji are the biggest three companies. While Lotte is the clear leader, both Cadbury and Meiji showed positive growth amid the decline of the market.

Reasons to Purchase

This brief covers analysis of the chewing gum market in Japan in 2007, including production, sales, import and export. It contains trends of product development, including popular flavors and types of products. It also covers key product developments from leading manufacturers.

Content

Catalyst
Summary
Analysis
- Total Market Review
- This Market Showed Continued Decline In Production In 2007
- Sugarless, Dental Care And Etiquette Products Are The Focus Of Product Development In 2007
- Net Supply To The Japanese Market Also Decreased After The Peak In 2003 / 2004
- Imports And Exports Fluctuate Over The Years, And Uae Is The Biggest Export Destination In 2007
- Sector Analysis And Trends On New Product Development
- Sugarless Products Have Grown To Become The Biggest Category
- Fruit Plus Mint Has Become A Popular Product Flavor Among Chewing Gum Products
- Etiquette (Breath-Freshening) Products Is Expected To Be The New Focus
- Company Focus: Lotte, Cadbury And Meiji Are The Biggest Three Companies
- Key Products From Major Manufacturers
Appendix
- Further Reading
- Ask The Analyst
- Datamonitor Consulting
- Disclaimer
- Table 1: Production And Sales Of Total Confectionery Industry
- Table 2: Supply And Demand For Chewing Gum (Tons)
- Table 3: Imports Of Chewing Gum Products
- Table 4: Exports Of Chewing Gum Products
- Table 5: Top Export Destinations Of Chewing Gum Products In 2007
- Table 6: Popular Flavor And Fragrances Of Chewing Gum Products
- Table 7: Sales Of Chewing Gum Products From Market Leaders (Jpy Million)
- Figure 1: Production Volume, Production Value And Retail Sales Of The Chewing Gum Market
- Figure 2: Market Shares Of Types Of Chewing Gum Products In 2007
- Figure 3: Annual Production Value Of Chewing Gum By Type (Jpy Million)
- Figure 4: Key Chewing Gum Products From Lotte Shoji
- Figure 5: Key Chewing Gum Products From Cadbury Japan
- Figure 6: Key Chewing Gum Products From Meiji Seika
- Figure 7: Key Chewing Gum Products From Ezaki Glico, Kracie Holdings And Bourbon