Potato Chips in Ireland

Publication Date	March 2009
Publisher	Datamonitor
Product Type	Report
Pages	29
ISBN Number	not applicable
Product Code	DAT03915

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Summary

Datamonitor's Potato Chips in Ireland industry profile is an essential resource for top-level data and analysis covering the potato chips industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

Contains an executive summary and data on value, volume and/or segmentation
Provides textual analysis of the industry's recent performance and future prospects
Incorporates in-depth five forces competitive environment analysis and scorecards
Includes a five-year forecast of the industry
The leading companies are profiled with supporting key financial metrics
Supported by the key macroeconomic and demographic data affecting the market

Highlights

Detailed information is included on market size, measured by both value and volume
Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
Market shares are covered by manufacturer and/or brand
Also features market breakdown by distribution channel

Why you should buy this report

Spot future trends and developments
Inform your business decisions
Add weight to presentations and marketing materials
Save time carrying out entry-level research

Market Definition

The potato chips market consists of bagged snack products produced directly cuts of potatoes and does not include reconstituted potato snacks. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2007 annual average exchange rates.

Content

TABLE OF CONTENTS
EXECUTIVE SUMMARY
Chapter 1 Market Overview
- 1.1 Market Definition
- 1.2 Research Highlights
- 1.3 Market Analysis
Chapter 2 Market Value
Chapter 3 Market Volume
Chapter 4 Market Share
Chapter 5 Five Forces Analysis
- 5.1 Summary
- 5.2 Buyer Power
- 5.3 Supplier Power
- 5.4 New Entrants
- 5.5 Substitutes
- 5.6 Rivalry
Chapter 6 Leading Companies
- 6.1 Largo Foods
- 6.2 PepsiCo, Inc
Chapter 7 Distribution
Chapter 8 Market Forecasts
- 8.1 Market Value Forecast
- 8.2 Market Volume Forecast
Chapter 9 Macroeconomic Indicators
Chapter 10 Appendix
- 10.1 Methodology
- 10.2 Industry Associations
- 10.3 Related Datamonitor Research
LIST OF TABLES
- Table 1: Ireland Potato Chips Market Value: $ million, 2004- 2008(e)
- Table 2: Ireland Potato Chips Market Volume: KGs million, 2004- 2008(e)
- Table 3: Ireland Potato Chips Market Share: % Share, by Value, 2008(e)
- Table 4: Key Facts: Largo Foods
- Table 5: Key Facts: PepsiCo, Inc
- Table 6: Key Financials: PepsiCo, Inc
- Table 7: Ireland Potato Chips Distribution: % Share, by Value, 2008(e)
- Table 8: Ireland Potato Chips Market Value Forecast: $ million, 2008-2013
- Table 9: Ireland Potato Chips Market Volume Forecast: KGs million, 2008-2013
- Table 10: Ireland Size of Population (million) , 2004- 2008(e)
- Table 11: Ireland GDP (Constant 2000 Prices, $ billion), 2004- 2008(e)
- Table 12: Ireland Inflation, 2004- 2008(e)
- Table 13: Ireland Exchange Rate, 2004- 2008(e)