Sweet and Salty/Savory Snacks in the U.S.

Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition

Publication Date	September 2009
Publisher	Packaged Facts
Product Type	Report
Pages	198
ISBN Number	not applicable
Product Code	PKF00174

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Summary

Estimating U.S. retail sales of packaged snacks at $68 billion in 2008, Packaged Facts projects sales to near $82 billion by 2013, a total market increase of 20%. Despite the dampening effects of global recession, consumers are snacking more than ever, thanks to pull-backs in restaurant dining, harried lifestyles that reduce opportunities for sit-down meals, and a growing consensus that several small meals or snacks during the day are actually healthier than the three-squares paradigm. In addition, as the sluggish economy fans job-loss fears, health insurance woes, and environmental and social justice anxieties, snack consumers are embracing a ""value"" mentality that prizes quality and ""whole"" ingredients, ""better for you"" recipes, and green production practices. While low prices are always a draw, consumers are looking for snacks with fewer additives or preservatives, and even spending extra dollars for organic and premium snack treats that can boost their flagging spirits over the long climb back to prosperity.

To accommodate the complexities of the U.S. market within shifting economic and cultural contexts, and to contextualize these trends within the global marketplace, this report investigates not only the raw numbers associated with product launches, sales and market positions, but also the lifestyle patterns and the financial, social and political concerns that contribute to the rise and fall of snacking trends. While organizing snack products into sweet and salty/savory categories as in previous editions, this edition segments the discussion into four topic chapters based on lifestyle and industry classifications-Value and Traditional, Functional and Fortified, Natural and Organic, and Premium and Gourmet. The analysis focuses on shelf-stable, packaged snacks sold throughout the full retail universe, from national brands and private labels to the often edgier products of niche gourmet and organic players.

Custom Packaged Facts survey data inform our research into snacking attitudes, purchasing patterns, and health and wellness across consumer demographics, with Information Resources, Inc. sales data and Product Launch Analytics data on new product introductions helping to quantify key trends marketwide. Product profiles ranging from multinational brands such as Frito-Lay and Hershey to start-up and boutique brands such as Sahale Snacks and Endangered Species provide a nuanced look into the relationship between consumer attitudes and product development, reflecting the running theme of socially conscious marketing as an important value driver in economic times good and bad.

Research Methodology

The information contained in Sweet and Salty/Savory Snacks in the U.S. was obtained from primary and secondary research. Primary research entailed consultation with industry participants; on-site examination of retail venues; and extensive Internet canvassing. Secondary research entailed data-gathering from a range of business sources, including trade publications and newsletters; articles in consumer business newspapers and magazines; government agencies; industry associations; annual reports, 10Ks and other financial releases from public companies; and other reports by Packaged Facts.

Sales estimates are based on data from sources including Information Resources, Inc.'s (IRI) InfoScan Review for mass-market channels (supermarkets, drugstores and mass merchandisers other than Walmart), Progressive Grocer's annual ""Consumer Expenditures Study,"" and SPINSscan data from SPINS, Inc., which tracks grocery sales in natural supermarkets. Data on new product introductions are from Product Launch Analytics, a Datamonitor service, based on the specified snack product segments.

Our analysis of consumer attitudes and demographics primarily derives from Experian Simmons' Fall 2008 National Consumer Study, which is based on the responses of approximately 25,000 respondents age 18 or over, and from Packaged Facts' February 2009 online poll of 2,600 U.S. adults, conducted to measure specific food purchasing patterns and attitudes.

About Author

Marigny Research Group, Inc. (MRG) is a producer of customized private-label market research reports, offering services including title development, research, market analysis, writing, editing, proofreading, desktop production, and marketing support, with a network of market research professionals that extends across the United States. Since 1986 MRG has authored more than 200 reports published under the Packaged Facts imprint, covering consumer packaged goods, demographic, retail, and financial markets. Within these and other areas, MRG has developed complete report lines, most recently focusing on the burgeoning market for pet products and services.

Content

Chapter 1: Executive Summary
- Introduction
- Scope of Report
- Two Categories: Sweet and Salty/Savory
- Snack Classifications and Iri Retail Sales Breakouts
- Report Methodology
- U.S. Market Trends
- U.S. Snack Market at $68 Billion
- List of Figures
- Figure 1-1: U.S. Retail Sales of Snack Foods: 2004, 2008 and 2013 (in Billions of Dollars)
- Iri-Tracked Snack Market Dollar Growth
- Consumers Show Gentle Shift toward Salty/Savory
- Salty Snack Segment Shows Greatest Dollar Increase over 5 Years
- List of Tables
- Table 1-1: Share of Iri-Tracked Sales of Sweet and Salty/Savory Snacks by Segment, 2004 vs. 2008 (Percent)
- Value and Traditional Snacks
- Austerity Measures May Be Long-Term
- Evolving Snack Habits Parallel Consumer Focus on Value, Comfort
- Snack Marketers Streamline, Innovate, Invest
- Fragmented Lives See More Frequent Snacking
- Store Brand Snacks Blaze Ahead on Grocery Shelves
- Sales Data Show Better-for-You Trend in Snack Choices
- Functional and Fortified Snacks
- Willingness to Pay Premium for Nutrient-Rich Foods
- Function: Inherent or Added Benefits, Fewer Undesirables
- High and Low Health Claims among Global Snack Launches
- Functional Ingredients to Watch
- Packaged Facts Poll Tracks Functional Preferences
- Yogurt Snacks, Food Bars Dominate in Functional Foods
- Yogurt Provides Inherent and Added Benefits
- Food Bars: Vast Adaptability to Nutritional Niches
- Natural and Organic Snacks
- Consumers Call for Authenticity in Natural Claims
- from Green Valleys to Planetary Ethics
- Backing up ""natural"" with Specific Claims
- Dannon's Natural Yogurt as Brand Leader
- Popcorn, Potato Chips Are High in Natural Claims
- Frito-Lay: Better-for-You and Natural
- Natural/Organic Food Shopper Psychographics
- Newman's Own Organic Snacks Donate Millions to Charities
- Premium and Gourmet Snacks
- Gourmet Snacks Borrow from Natural and Organic Trends
- Gourmet Consumers Difficult to Pin down
- Love of Foreign Foods Correlates with Tastes for Upscale, Exotic
- Premium, Gourmet Snacks Emphasize Experience of Eating
- Mission-Driven Companies Support Indulgence through Good Works
- Upscale, Artisan Tags Further Define Premium and Gourmet Snacks
- Chocolate Dominates in Premium Sweet Snacks
- Flavor Crossovers in Salty/Savory Snacks
- Creative Blends of Superior Sweet and Savory Ingredients
- Funky Monkey Fruit Snacks Make Super Berries Crunchy
- Dagoba Chocolates Uses Acai, Ginger, Nuts, Rosehips, Chili
Chapter 2: Snacking Trends Overview
- Introduction
- Scope of Report
- Two Categories: Sweet and Salty/Savory
- Snack Classifications and Iri Retail Sales Breakouts
- Report Methodology
- U.S. Market Trends
- U.S. Snack Market at $68 Billion
- List of Tables
- Table 2-1: U.S. Retail Sales of Snack Foods, 2004-2008 (in Billions of Dollars)
- Supermarkets Account for 42% of Snack Market
- List of Figures
- Figure 2-1: Share of U.S. Snack Market Sales by Retail Channel, 2008 (Percent)
- Iri-Tracked Snack Market Dollar Growth since 2004
- List of Tables
- Table 2-2: Iri-Tracked Sales of Snack Foods, 2004-2008 (in Millions of Dollars)
- Iri-Tracked Growth in Sweet Snacks
- List of Tables
- Table 2-3: Iri-Tracked Sales of Sweet Snacks, 2004-2008 (in Millions of Dollars)
- Iri-Tracked Growth in Salty/Savory Snacks
- List of Tables
- Table 2-4: Iri-Tracked Sales of Salty/Savory Snacks, 2004-2008 (in Millions of Dollars)
- Sweet Snacks Claim 57% of Iri-Tracked Sales
- List of Figures
- Figure 2-2: Share of Iri-Tracked Snack Sales: Sweet vs. Salty/Savory, 2008 (Percent)
- List of Tables
- Table 2-5: Total Growth in Iri-Tracked Sales of Snack Foods by Category: Sweet vs. Salty/Savory, 2004 through October 2008 (in Millions of Dollars)
- Consumers Show Gentle Shift toward Salty/Savory
- List of Figures
- Figure 2-3: Consumer Preference for Sweet or Salty Snacks, 2004 vs. 2008 (Percent of U.S. Adults)
- Salty Snack Segment Shows Greatest Dollar Increase over 5 Years
- List of Tables
- Table 2-6: Iri-Tracked Dollar Sales of Snacks by Product Segment, 2004-2008 (in Millions of Dollars)
- List of Figures
- Figure 2-4: Top Five Snack Food Segments by Iri-Tracked Dollar Growth, 2004 through October 2008 (in Millions of Dollars)
- List of Tables
- Table 2-7: Share of Iri-Tracked Sales of Sweet and Salty/Savory Snack Foods by Segment, 2004 vs. 2008 (Percent)
- Yogurt Gains in Sweet Snacks Market Share
- List of Tables
- Table 2-8: Share of Iri-Tracked Sales of Sweet Snack Foods by Product Category, 2004 vs. 2008 (Percent)
- Uptick in Popularity of Less-Processed ""ingredients"" as Snacks
- List of Tables
- Table 2-9: Share of Iri-Tracked Sales of Salty/Savory Snack Foods by Product Category, 2004 vs. 2008 (Percent)
- Private Label Gives Big Brands A Run for Their Money
- List of Tables
- Table 2-10: Iri-Tracked Sales of Private Label Snacks, 2004-2008 (in Millions of Dollars)
- Recession Still Looming
- Rising Food Costs
- List of Tables
- Table 2-11: Consumer Price Index for Food at Home and Selected Snack Categories: 1999-2009
- but Desire to Simplify, Focus on Health Can Work in Favor of Snacks
- U.S. Snack Market Projected at $81.6 Billion in 2013
- List of Tables
- Table 2-12: Projected U.S. Retail Sales of Snack Foods, 2008-2013 (in Billions of Dollars)
- International Market Outlook
- Worldwide Snack Introductions Climb Steadily
- List of Tables
- Table 2-13: Global Snack Product Introductions by Geographic Region, 2008 (Number)
- Harried Lifestyles, Globalization Spur Sampling
- Multifaceted Snacks Market Juggles Tastes, Agendas, Finances
- Environmental, Social Concerns Add Complexity
- Yogurt, Food Bars, Fruit Snacks Play up The Healthy Side of Sweet
- List of Tables
- Table 2-14: Global Sweet Snack Product Introductions by Geographic Region, 2008 (Number)
- Table 2-15: Global Salty/Savory Snack Product Introductions by Geographic Region, 2008 (Number)
- ""upscale"" Claims Edge out ""natural""
- List of Tables
- Table 2-16: Global Snack Product Introductions by Top Package Tags/Claims, 2008 (Number and Percent)
- Skeptical Consumers Look for More Measurable Claims
Chapter 3: Value and Traditional Snacks
- Austerity Measures May Be Long-Term
- Evolving Snack Habits Parallel Consumer Focus on Value, Comfort
- Snack Marketers Streamline, Innovate, Invest
- Consumers Look for Simple, Real, Authentic across Lifestyle Choices
- Fragmented Lives See More Frequent Snacking
- List of Tables
- Table 3-1: Percentage Who Agree A Lot with Selected Psychographic Statements about Diet and Nutrition, 2004 vs. 2008 (U.S. Adults)
- Both Men and Women Lack Prep Time for Healthy Meals
- Puzzling (Small) Reduction in Women's Preference for Easyto-Prepare Foods
- Cultural, Economic Realities Edge out Traditional Family Meals
- Former ""junk Food"" Snacks Must Take up Nutritional Slack
- List of Tables
- Table 3-2: Percentage Who Agree A Lot with Selected Psychographic Statements about Diet and Snacking: Overall and by Gender, 2008 (U.S. Adults)
- Nutrition, Convenience, Comfort Increasingly Driving Choice
- Even Low Income Consumers Looking for More than Just Low Price
- Private Label Sheds Grungy Image for High Quality Chic
- Store Brand Snacks Blaze Ahead on Grocery Shelves
- List of Tables
- Table 3-3: Iri-Tracked Sales of Private Label Snacks by Product Segment, 2004 vs. 2008 (in Dollars)
- Whole Foods, Trader Joe's, Safeway Labels Target Consumer Values
- 75% of Bloggers Give Thumbs up to Whole Foods 365 Brand
- 7-Eleven Develops Hundreds of ""7-Select"" Snack Items
- Bundling 7-Select Snacks with Foodservice Options Increases Visibility
- Consumers like Snacks That Multi-Task as Meals or Ingredients
- Sales Data Show Better-for-You Trend in Snack Choices
- List of Tables
- Table 3-4: Sweet and Salty/Savory Snacks: Iri-Tracked Dollar Growth: 2007 vs. 2008 (in Millions of Dollars)
- Table 3-5: Sweet Snacks: Iri-Tracked Dollar Sales and Market Share by Segment, 2004 vs. 2008 (in Millions of Dollars)
- Table 3-6: Sweet Snacks: Percentage Change in Iri-Tracked Volume and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
- Household Usage Rates Also Tilt toward Healthier Snacks
- List of Tables
- Table 3-7: Percentage Who Use Selected Sweet Snacks, 2004 vs. 2008 (U.S. Adults)
- Love Affair with Sweets Unlikely to Fizzle out
- Women Feel More Guilt about Indulgence than Men
- Yogurt and Food Bars: The Virtuous Snack (or Breakfast or Lunch)
- Yogurt's Popularity Makes Former ""health Food"" An Everyday Snack
- Yogurt Cups Command Lion's Share of Yogurt Segment
- List of Tables
- Table 3-8: Yogurt and Food Bars: Iri-Tracked Dollar Growth, 2004 through October 2008 (in Millions of Dollars)
- Portability, Convenience, Fun Ingredients Add to Yogurt Snacks' Appeal
- Food Bars Mix Crunch, Nutrition, Convenience Worldwide
- Food Bars Handy for Eating on The Run
- List of Figures
- Figure 3-1: Meal of Day Considered Most Important: Men vs. Women, 2008 (Percent of U.S. Adults)
- Comfort and Familiarity May Trump Health: M&ms Mix Sweet Nostalgia with Marketing Savvy
- Colorful Candies Adapt to Cultural Needs, Change
- New Formulations Key, but Consumer Relationships Make M&ms Iconic
- ""my M&ms"" Allow Personalized, Customized Treats for Events, Occasions
- Salty/Savory Snacks Trail Sweets in Dollar Value, Growth
- List of Tables
- Table 3-9: Salty/Savory Snacks: Iri-Tracked Dollar Growth and Market Share by Segment, 2004 vs. 2008 (in Millions of Dollars)
- Table 3-10: Salty/Savory Snacks: Percentage Change in Iritracked Volume and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
- Salty Snacks Account for Majority of Category
- All-American Potato Chips Reign as King of Salty Snacks
- List of Tables
- Table 3-11: Potato Chips: Percentage Change in Iri-Tracked Volume and Unit Sales, 52 Weeks Ending October 2008 vs. Year Ago Period
- Table 3-12: Salty Snacks: Iri-Tracked Dollar Growth and Market Share by Subsegment, 2004 vs. 2008 (in Millions of Dollars and Percent)
- Comfort and Familiarity Characterize Potato Chip Sales
- List of Tables
- Table 3-13: Household Usage Rates for Potato Chips by Type, 2004 vs. 2008 (Percent of U.S. Adults)
- Volume, Unit Sales down in Most Salty/Savory Segments, despite Dollar Growth
- List of Tables
- Table 3-14: Percentage Who Use Selected Salty Snacks, 2004 vs. 2008 (U.S. Adults)
- Frozen Hot Snacks Fill in as Meals, Ingredients, at Home and Work
- Frito-Lay Brand Accounts for Majority of Potato Chip Sales
- Newest Challenge to Increase Women's Consumption of Salty Snacks
- New Focus on Women's Values, Relationships
- Three-Pronged Strategy Focuses on Design, Health, Relationships
- Revamped Packaging in Soothing Tones Begins with Baked Lays
- Reorganized Aisle Displays Improve Visibility of ""better for You"" Snacks
- Informal Poll Sees Mixed Reactions to ""women's Aisle"" Idea
- ""only in A Woman's World"" Highlights ""fearlessly Female"" Friendships
- Campaign Success Too Early to Call
Chapter 4: Functional and Fortified Snacks
- Consumers Push for Healthier Snack Options
- Willingness to Pay Premium for Nutrient-Rich Foods
- Functional Growth Rate Healthy Even in Developing Countries
- Functional Foods of All Sorts Defy Global Recession
- Function: Inherent or Added Benefits, Fewer Undesirables
- High and Low Health Claims among Global Snack Launches
- List of Tables
- Table 4-1: Global Snack Product Introductions: Functional/Fortified and Related Claims, 2008 (Number and Percent)
- Functional Ingredients to Watch
- List of Figures
- Figure 4-1: Key Functional References in Global Snack Food Introductions, 2008 (Number)
- High Fiber, High Protein Are Top Claims; Probiotics Pique Interest
- List of Tables
- Table 4-2: U.S. Snack Product Introductions: Functional/Fortified and Related Claims, 2004 vs. 2008 (Number and Percent)
- Packaged Facts Poll Tracks Functional Preferences
- List of Tables
- Table 4-3: Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Packaged Facts Poll Respondents, February 2009 (Percent of U.S. Adults)
- Table 4-4: Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Packaged Facts Poll Respondents, February 2009 (Percent of U.S. Adults)
- Some Correlation between Age Bracket and Nutritional Targets
- Younger Adults Prize Beauty, Energy, and Immunity
- List of Tables
- Table 4-5: Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen Y Respondents to Packaged Facts Poll, February 2009 (Percent of U.S. Adults Age 18-29)
- Table 4-6: Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen Y Respondents to Packaged Facts Poll, February 2009 (Percent of U.S. Adults Age 18-29)
- Table 4-7: Patterns by Age Bracket for Agreeing A Lot with Psychographic Statement, ""i Am Usually Quick to Try out New Nutritional Products, 2008 (Percent and Index of U.S. Adults)
- Functional Concerns Relatively Lower, Gender-Neutral for Gen X
- Boomers Balance Vanity, Frailty in Nutritional Concerns
- List of Tables
- Table 4-8: Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen X Respondents to Packaged Facts Poll, February 2009 (Percent of U.S. Adults Age 30-44)
- Table 4-9: Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Gen X Respondents to Packaged Facts Poll, February 2009 (Percent of U.S. Adults Age 18-29)
- Table 4-10: Nutritional Content Sought in Food Purchases in Last 12 Months, Overall and by Gender: Baby Boomer Respondents to Packaged Facts Poll, February 2009 (Percent of U.S. Adults Age 45-64)
- Table 4-11: Nutritional Benefits Sought in Food Purchases in Last 12 Months, Overall and by Gender: Baby Boomer Respondents to Packaged Facts Poll, February 2009 (Percent of U.S. Adults Age 18-29)
- Seniors Skew to Nutrition
- List of Tables
- Table 4-12: Demographic Patterns for Agreeing A Lot with Psychographic Statement, ""nutritional Value Is Most Important in The Foods I Eat,"" 2008 (Number, Percent and Index of U.S. Adults)
- Cpg Partners with Consumers toward Healthier Snacking
- Consumer Distrust of Packaged Snacks Gradually Wanes
- Function through Inherent Benefits or Fortification
- List of Tables
- Table 4-13: Demographic Patterns for Agreeing A Lot with Psychographic Statement, ""most Snack Foods Are Not Healthy,"" 2008 (Number, Percent and Index of U.S. Adults)
- Yogurt Snacks, Food Bars Dominate in Functional Foods
- Yogurt Provides Inherent and Added Benefits
- List of Tables
- Table 4-14: Global Yogurt Introductions: Selected Functional/Fortified and Related Claims, 2008 (Number and Percent)
- U.S. Yogurt Sales Top $3.7 Billion; Unit Sales up despite Price Increase
- List of Tables
- Table 4-15: Yogurt and Yogurt Drinks: Iri-Tracked Dollar Sales, 2004 through October 2008 (in Millions of Dollars)
- Table 4-16: Top Yogurt Brands by Iri-Tracked Dollar Sales, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
- Dannon's Probiotic Activia Yogurt Snack Maintains High Profile
- Danone Advertising Continues despite Recession
- ""100% Healthy"" Portfolio Produces Billions Worldwide
- ""activia Challenge"" Promises Better Digestion in Two Weeks
- New Activia Fiber Snacks and Dairy Drinks round out Selection
- Dissatisfied Consumers File Lawsuit
- Tuberz Yogurt Snacks for Kids Ride Functional Wave
- Stonyfield and Fage Get High Marks, Too
- Food Bars: Vast Adaptability to Nutritional Niches
- List of Tables
- Table 4-17: Global Food Bar Introductions: Selected Functional Claims. 2008 (Number and Percent)
- Food Bars Top $2 Billion in Iri-Tracked Sales
- List of Tables
- Table 4-18: Food Bars: Iri-Tracked Dollar Sales, 2004 through October 2008 (in Millions of Dollars)
- Table 4-19: Demographic Indices for Purchasing of Food Bars: by Type, 2008 (U.S. Adults)
- Clif, Power Bars Top Energy/Sports Function
- List of Tables
- Table 4-20: Top Three Food Bar Brands by Iri-Tracked Dollar Sales, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
- Sports Snacks Big on Protein, Portability
- Bringing Taste up to Par
- Prosource's Supreme Protein Bar: Tastes like ""gourmet Candy""
- ""team Supreme"" Endorsements Hype Great Taste, Muscle-Building Power
- Average Joes Take to The Candy Part
- Breakfast and Snack Bars Foreground All-around Nutrition
- Probiotics Hit Cereal Bar Market, Including Max Crunch
- Attune Foods Pushes Digestive Wellness
- Wellness and Gut Health Growing Nearly Synonymous
- Savory, Bakery Snacks Play ""wholeness"" Card with Grains, Fiber
- Steer Clear of Simply Fortifying Junk Food: Retool Recipes Instead
- Especially in Kids' Snacks, Keep IT Real
- Nabisco's Wheat Thins Fiber up The Crunch
- Food Should Taste Good Combines Fibrous Function with Refreshing Lack of Coyness
- Functionality through Natural or Organic Claims
- Kudos for Kashi Cookies
- List of Tables
- Table 4-21: Kashi Tlc Cookies: Iri-Tracked Dollar Sales, 2006 through October 2008 (in Millions of Dollars)
- Don't Discount Candy: Gummy Candies Enter Functional Fray
- Japanese on Anti-Aging Collagen Kick
- Meiji ""100% Pure Fruit Juice"" Series Leads Fortified Gummy Market
- Better-for-You through Subtraction: ""low"" and ""no"" Claims Prominent
- Nearly Half of U.S. Adults Purchase Low- or No-Fat Products
- List of Tables
- Table 4-22: Demographic Patterns for Purchasing of Low-Fat or Fat-Free Products, 2008 (Percent and Index of U.S. Adults)
- Salt Reduction Likely The next Less-Is-Better Snack Trend
- Portion Control: 100-Calorie Club Is A Great Idea, No?
- ""eat Less! IT's Better for You!""
- Drop in Sales on Some 100-Calorie Products Suggests A Re-Think
- List of Tables
- Table 4-23: Selected 100-Calorie/Low Calorie Snacks: Iritracked Dollar Sales, 2006 through October 2008 (in Millions of Dollars)
- Function in Snacks Should Play up ""natural"" Food Goodness
- Changing Unhealthy Habits Will Require Consumer Effort, Too
Chapter 5: Natural and Organic Snacks
- Consumers Call for Authenticity in Natural Claims
- from Green Valleys to Planetary Ethics
- ""natural"" Credibility Requires Serious Commitment
- Backing up ""natural"" with Specific Claims
- List of Tables
- Table 5-1: U.S. and Global Snack Product Introductions: Natural and Related Claims, 2008 (Number and Percent)
- Cereal Bars Lead in Sweet Snack Natural Claims
- List of Tables
- Table 5-2: Global Sweet Snack Product Introductions: Natural and Related Claims by Product Segment, 2008 (Number)
- Dannon's Natural Yogurt as Brand Leader
- List of Tables
- Table 5-3: Selected Natural Sweet Snacks: Iri-Tracked Dollar Sales, 2004 through October 2008 (in Millions of Dollars)
- Popcorn, Potato Chips Are High in Natural Claims
- List of Tables
- Table 5-4: Global Salty Snack Product Introductions: Natural and Related Claims by Product Segment, 2008 (Number)
- Lesser Evil Snacks: More Nice, Less Naughty
- ""snackcident Prevention"" Establishes A Healthy Niche
- List of Figures
- Figure 5-1: Lesser Evil Brand Popcorn Products: 2005 through October 2008 (in Dollars)
- Frito-Lay: Better-for-You and Natural
- List of Tables
- Table 5-5: Selected Natural Salty/Savory Snacks: Iri-Tracked Dollar Sales, 2004 through October 2008 (in Millions of Dollars)
- Sun Chips Pushing Green Agenda with Solar Power, Biodegradable Packaging
- Compostable Packaging for Sun Chips
- Will Consumers Resist ""natural"" Versions of Old Favorites?
- List of Tables
- Table 5-6: Selected Natural Frito-Lay Snacks: Iri-Tracked Sales, 2007 through October 2008 (in Millions of Dollars)
- Tostitos Naturals: ""three Ingredients Is Good.""
- Sometimes IT's Simpler Not to Think about The Details
- Organic/Natural Shoppers Hard to Pin down
- Just Looking for High Quality
- Consumers Focus on Taste and Experience
- Natural/Organic Food Shopper Psychographics
- List of Tables
- Table 5-7: High Indexing ""agree A Lot"" Attitudes among U.S. Adults Who ""agree A Lot"" That They Look for Organic/Natural Foods When They Shop, 2008 (Percent and Index)
- Preferences for Healthy Snacks
- Natural/Organic Food Shopper Demographics
- List of Tables
- Table 5-8: Selected Demographics for U.S. Adults Who ""agree A Lot"" That They Look for Organic/Natural When They Shop for Food, 2008 (Percent and Index)
- Don't Discount Organic Leanings of Lower Educational, Income Brackets
- Organic Snack Claims Jump Higher than Natural Thanks to Verifiable Standards
- Organic Claims Require Fulfillment of Usda-Certified Green Practices
- Three Levels of Organic
- Level 1: ""100% Organic"" on Principal Label
- Explorer's Bounty: 100% Organic Fruit and Chocolate Snacks
- Level 2: Made with Organic Ingredients on Principal Label
- Safeway's O Organic for Toddler Marries Organic with Functional
- Level 3: Organic Ingredients on Ingredients Statement
- Frito-Lay's Natural Blue and Yellow Corn Tostitos Include Organic Ingredients
- New Administration Endorses Natural, Local, Organic Foods
- Organic Snack Ingredients Gain in Snack Launches Worldwide
- Tenfold Gain in Organic Claims in Snack Launches from 2004 to 2008
- Canadian, European Brands Use Organics in Wide Variety of Snack Launches
- Newman's Own Organic Snacks Donate Millions to Charities
- List of Tables
- Table 5-9: Selected Organic Sweet Snacks: Iri-Tracked Dollar Sales, 2004 through October 2008 (in Millions of Dollars)
- Table 5-10: Selected Organic Salty/Savory Snacks: Iritracked Dollar Sales, 2004 through October 2008 (in Millions of Dollars)
- Private Label Organics Ease The Pain of Premium Pricing
- Trader Joe's: Wallet-Friendly and Hip
- Authenticity Adds to Value in Economic Downtimes
- Wegmans Grocery Chain Offers Organic Yogurt Snacks
- Support of Locally Grown Produce Includes Wegmans Organic Research Farm
- Private Label Natural and Organic Snacks Offer Variety, Value
- Fair Trade Agreements Support Equitable Labor Practices
- Producers, Workers, Trade Terms and Pricing All Fall under Fairtrade Standards
- Chocolate Production Sees Increased Fair Trade Commitment
- French Ethiquable Makes Chocolate A Responsible Indulgence
- Chocolates, Fruit Chips and Cookies round out Ethiquable's Snacks
- Organic Claims Cluster in Fair Trade Chocolates
- Major Chocolate Producers and Marketers Adopt Fair Trade
- Labor, Green Organizations Pushing Hershey, Mars, Nestle
- save The Planet through Snacking?
Chapter 6: Premium and Gourmet Snacks
- Gourmet Snacks Borrow from Natural and Organic Trends
- Gourmet Consumers Difficult to Pin down
- Asians, Grad Degree Holders, High Income Consumers Most Likely Foodies
- List of Tables
- Table 6-1: Percentage of Adults Who Agree A Lot with The Psychographic Statement, ""i Try to Eat Gourmet Food Whenever I Can"": by Demographic, 2008 (Percent and Index of U.S. Adults)
- List of Figures
- Figure 6-1: Highest Indexing Demographic Groups for Agreeing A Lot with The Psychographic Statement, ""i Try to Eat Gourmet Food Whenever I Can,"" 2008 (U.S. Adults)
- but Appetite for Gourmet Treats Spans Demographic Boundaries
- Love of Foreign Foods Correlates with Tastes for Upscale, Exotic
- Asians, Grad Degree Holders, High Income Consumers Favor Global Cuisines
- List of Tables
- Table 6-2: Percentage of Adults Who Agree A Lot with The Psychographic Statement, ""i Enjoy Eating Foreign Foods"": by Demographic, 2008 (Percent and Index of U.S. Adults)
- List of Figures
- Figure 6-2: Highest Indexing Demographic Groups for Agreeing A Lot with The Psychographic Statement, ""i Enjoy Eating Foreign Foods,"" 2008 (Index and Percent of U.S. Adults)
- Gourmet Is More Occasion than Lifestyle
- List of Tables
- Table 6-3: Psychographic Patterns for Consumers Who Agree A Lot with The Psychographic Statement, ""i Try to Eat Gourmet Food Whenever I Can,"" 2008 (Percent and Index of U.S. Adults)
- Strong Affinities for Organic, Nutritious Foods Parallel Gourmet Tastes
- Even Gung-Ho Gourmets Show Wide Variation in Attitudes, Habits
- Fast Food Is Fabulous! No, IT's Junk! Spicy Is Good! No, IT's Yucky!
- Hurray for Sugar and Fat!-now We Feel Guilty
- Premium, Gourmet Snacks Emphasize Experience of Eating
- Mission-Driven Companies Support Indulgence through Good Works
- Upscale, Artisan Tags Further Define Premium and Gourmet Snacks
- List of Tables
- Table 6-4: Global Snack Product Introductions: Upscale, Gourmet and Related Claims, 2008 (Number and Percent)
- Chocolate Dominates in Premium Sweet Snacks
- List of Tables
- Table 6-5a: Global Sweet Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008 (Number)
- Table 6-5b: U.S. Sweet Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008 (Number)
- Flavor Crossovers in Salty/Savory Snacks
- List of Tables
- Table 6-6a: Global Salty/Savory Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008 (Number)
- Table 6-6b: U.S. Salty/Savory Snack Product Introductions: Upscale, Gourmet and Artisan Claims by Product Segment, 2008 (Number)
- Creative Blends of Superior Sweet and Savory Ingredients
- Dried Fruits and Berries Mix IT up with Strong Cheeses, Nuts and Herbs
- Classic Cuisines Lend Gourmet Flavor to Salty/Savory Snacks
- International Flavors Maintain Strong Influence: Wasabi, Chai, Ginger Pump up Tastebuds
- Other Little Known Ingredients to Watch: Baobab, Noni, Et Al
- Acai, Gogi: Exotic Super-Foods up The Ante
- Brazilian Acai Berries A Purple Miracle for Discerning Palates
- Funky Monkey Fruit Snacks Make Super Berries Crunchy
- Innovative Use of Acai Bodes Well for Trail Mixes, Snack Bars, Chocolate
- Artisan Snacks A Nexus of Luxury, Gourmet, Function, Stewardship
- Hershey's Purchase Boosts Dagoba's Bottom Line
- List of Tables
- Table 6-7: Selected Premium Chocolate Snacks in Box, Bag or Bar under 3.5 Oz: Iri-Tracked Dollar Sales, 2004
- through October 2008 (in Millions of Dollars)
- List of Tables
- Table 6-8: Selected Premium Chocolate Snacks in Box, Bag or Bar under 3.5 Oz.: Iri-Tracked Unit Sales, Volume Sales and Price per Pound, 52 Weeks Ending October 2008
- Tibetan Goji Berries: Bright Red, Tangy, Sweet and Sour
- Bissinger Introduces Goji Gummies
- Quinoa, Amaranth: Little Grains, Big Nutrition
- Mixes Well with Sweet and Savory Ingredients
- Contributes to Whole Grain, Multigrain, Gluten-Free Trends
- Aztecs and Amaranth's Powers
- These Days, IT's Gluten-Free, High Protein Versatility
- African Fonio Is Highly Nutritious but Labor-Intensive to Harvest
- Higher Dollar Sales for Premium Mass-Market Popcorn
- Newman's Own, Orville Redenbacher Dollar Sales up, Unit Sales down
- List of Tables
- Table 6-9: Selected Premium Kernel Popcorn Brands: Iritracked Dollar Sales, 2004 through October 2008 (in Millions of Dollars)
- Table 6-10: Selected Premium Kernel Popcorn Brands: Iritracked Unit Sales, Volume Sales and Price per Pound, 52
- Weeks Ending October 2008
- Frito-Lay Smart Food Introduces Sweet and Savory Popcorn Clusters
- Artisan Popcorns Emphasize Small Batches, Hands-on Attention
- French Truffles Grace Susan Rice Popcorn
- 479 Popcorn: So Gourmet IT Merits A Wine Pairing
- Sweet and Savory Combinations, International Flavors
- Premium Nut Snacks Mix up Fruits, Spices, Seeds
- Sahale Nut Snacks: International Cuisines Inspire ""culinary Magic""
- Creative, Edgy Mixtures of Sweet and Salty, Fruits and Nuts
- Sales Stumble in Mass Market
- List of Tables
- Table 6-11: Selected Premium Sweet/Savory Snacks: Iritracked Dollar Sales, 2004 through October 2008 (in Millions of Dollars)
- Table 6-12: Selected Premium Sweet/Savory Snacks: Iritracked Unit Sales, Volume Sales and Price per Pound, 52
- Weeks Ending October 2008
- Mission-Driven Upscale: The Sweet Taste of Stewardship
- Endangered Species Chocolate: Savor Chocolate, save Our Planet
- Corporate Streamlining Increases Sales and Thus Donations
- Concern from Ilrf
- Long-Term Partnerships Promote Species, Habitat, Humanity
- Berries, Citrus Dress up High Cacao Contents
- Dancing Deer Bakery Founded on Philanthropy, Eco-Friendliness
- 35% of Sweet Home Retail Prices Donated to Homeless Advocacies
- Premium Ingredients Impart Rich, Whimsical Recipes in Green Packaging
- Redneck Gourmet Rubs Shoulders with The Best
Appendix: Company Addresses