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2013 New Age Beverages in the U.S.

  • Publication Date:December 2013
  • Publisher:Beverage Marketing
  • Product Type: Report
  • Pages:359
  • ISBN:1437717

2013 New Age Beverages in the U.S.

ALL THE ALTERNATIVES.
Offering insight on a broad array of beverages that share similar attributes and bonsumer perceptions and compete for shelf space and consumer loyalty, this report examines ready-to-drink tea and coffee, sports beverages, energy drinks, single-serve fruit beverages, kombucha and all the various New Age segments. It provides data on the segments' volume and sales and discusses leading companies and their strategies.
1. THE MULTIPLE SEGMENT NEW AGE BEVERAGE MARKET
The Current New Age Market
Exhibits
• New Age Beverage Market Dollar Sales and Volume 1985 - 2013
• New Age Beverage Market Annual Growth 1995 - 2013
• New Age Beverage Market Per Capita Consumption 1985 - 2013

2. NEW AGE SEGMENTS
New Age Beverage Market Segments - Dollars
• Single-Serve Water
• Single-Serve Fruit Beverages
• Sports Beverages
• Ready-to-Drink Tea
• Sparkling Water
• Premium Soda
• Vegetable/Fruit Juice Blends
• Ready-to-Drink Coffee
• Energy Drinks
• Single-Serve Dairy
• Kombucha
• Coconut Water
New Age Beverage Market Segments - Volume and Price
Exhibits
• New Age Beverage Market Segments Estimated Retail Dollar Sales 2008 - 2012
• New Age Beverage Market Segments Share of Retail Dollar Sales 2008 - 2012
• New Age Beverage Market Segments Change in Retail Dollar Sales 2009 - 2012
• New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2007 - 2012
• New Age Beverage Market Segments Share of Wholesale Dollar Sales 2007 - 2012
• New Age Beverage Market Segments Change in Wholesale Dollar Sales 2008 - 2012
• New Age Beverage Market Segments Volume 2007 - 2013
• New Age Beverage Market Segments Share of Volume 2007 - 2013
• New Age Beverage Market Segments Change in Volume 2008 - 2013
• New Age Beverage Market Segments Estimated Wholesale Prices 2007 - 2012

3. NEW AGE REGIONAL MARKETS
New Age Regional Markets
• The South
• The West
• The Northeast
• The Midwest
New Age Segments by Regional Markets
• Sparkling Water
• Premium Soda
• Ready-to-Drink Tea
• Single-Serve Fruit Beverages
• Sports Beverages
• Retail PET Water
• Ready-to-Drink Coffee
Exhibits
• New Age Beverage Regional Markets Wholesale Dollar Sales 2007 - 2012
• New Age Beverage Regional Markets Share of Wholesale Dollars 2007 - 2012
• New Age Beverage Regional Markets Change in Wholesale Dollars 2008 - 2012
• New Age Beverage Regional Markets Wholesale Dollar Sales by Segment 2007 - 2012
• New Age Beverage Regional Markets Share of Wholesale Dollars by Segment 2007 - 2012
• New Age Beverage Regional Markets Change in Wholesale Dollars by Segment 2008 - 2012
Chapter

4. NEW AGE DISTRIBUTION CHANNELS
Distribution of New Age Beverages
Exhibits
• New Age Beverages Estimated Volume by Distribution Channel 2007 - 2012
• New Age Beverages Volume Share by Distribution Channel 2007 - 2012
• New Age Beverages Volume Growth by Distribution Channel 2008 - 2012

5. THE LEADING NEW AGE COMPANIES AND THEIR BRANDS
The Leading Companies
PepsiCo, Inc.
• Overview
• Gatorade - Overview
• Gatorade - Marketing
• Gatorade - Distribution
• Aquafina - Overview
• Aquafina - Marketing
• Aquafina - Distribution
• PLTP - Overview
• PLTP - Marketing
• PLTP - Distribution
• SoBe - Overview
• SoBe - Marketing
• SoBe - Distribution
• Frappuccino - Overview
• Frappuccino - Marketing
• Ocean Spray - Overview
• Dole - Overview
• Tropicana - Overview
• Tropicana - Marketing
• Naked Juice - Overview
• Naked Juice - Marketing
• Naked Juice - Distribution
• Izze - Overview
• Izze - Marketing
• Izze - Distribution
• Amp - Overview
• Amp - Marketing
Coca-Cola Company
• Overview
• Dasani - Overview
• Dasani - Marketing
• Dasani - Distribution
• Energy Brands - Overview
• Energy Brands - Marketing
• Energy Brands - Distribution
• Gold Peak - Overview
• Gold Peak - Marketing
• Minute Maid - Overview
• Minute Maid - Marketing
• Minute Maid - Distribution
• Fuze - Overview
• Fuze - Marketing
• Fuze - Distribution
• Powerade - Overview
• Powerade - Marketing
• Powerade - Distribution
• Honest Tea - Overview
• Honest Tea - Marketing
• Honest Tea - Distribution
• Full Throttle - Overview
• Full Throttle - Marketing
• Illy Issimo - Overview
• Illy Issimo - Marketing
Nestlé Waters North America
• Overview
• Bottled Water Brands - Marketing
• RTD Tea Brands - Marketing
• Distribution
Dr Pepper Snapple Group, Inc.
• Overview
• Hawaiian Punch - Marketing
• Snapple Beverage Group - Overview
• Snapple Beverage Group - Marketing
• Snapple Beverage Group - Distribution
• Venom - Overview
Red Bull
• Overview
• Marketing
• Distribution
Ferolito, Vultaggio & Sons
• Overview
• Marketing
• Distribution
Rockstar, Inc.
• Overview
• Marketing
• Distribution
Monster Beverage Corporation
• Overview
• Marketing
• Distribution
Exhibits
• Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2007 - 2012
• Leading New Age Beverage Companies Share of Wholesale Dollar Sales 2007 - 2012
• Leading New Age Beverage Companies Change in Wholesale Dollar Sales 2008 - 2012
• Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2007 - 2012
• Leading New Age Beverage Brands Share of Wholesale Dollar Sales 2007 - 2012
• Leading New Age Beverage Brands Change in Wholesale Dollar Sales 2008 - 2012

6. NEW AGE BEVERAGE ADVERTISING EXPENDITURES
New Age Beverage Brands Advertising Expenditures
New Age Beverage Advertising By Media
New Age Beverage Advertising By Category
Exhibits
• Leading New Age Beverage Brands Advertising Expenditures 2007 - 2012
• Leading New Age Beverage Brands Share of Advertising Expenditures 2007 - 2012
• Leading New Age Beverage Brands Change in Advertising Expenditures 2008 - 2012
• Estimated New Age Advertising Expenditures by Media 2007 - 2012
• Estimated New Age Advertising Share of Expenditures by Media 2007 - 2012
• Estimated New Age Advertising Change in Expenditures by Media 2008 - 2012
• Estimated New Age Advertising Expenditures by Market Segment 2007 - 2012
• Estimated New Age Advertising Share of Expenditures by Segment 2007 - 2012
• Estimated New Age Advertising Change in Expenditures by Segment 2008 - 2012

7. DEMOGRAPHICS OF THE NEW AGE BEVERAGE CONSUMER
The New Age Beverage Consumer
• Overview
• Comparative Demographics of New Age Brands
Exhibits
• Demographics of the Bottled Water Consumer 2012
• Demographics of the RTD Tea Consumer 2012
• Demographics of the Sports Beverage Consumer 2012
• Demographics of the Energy Drink Consumer 2012
• Demographics of the Poland Spring Consumer 2012
• Demographics of the Aquafina Consumer 2012
• Demographics of the Arizona Tea Consumer 2012
• Demographics of the Lipton Brisk Consumer 2012
• Demographics of the Gatorade Consumer 2012
• Demographics of the Powerade Consumer 2012
• Demographics of the Red Bull Consumer 2012
• Demographics of the Monster Consumer 2012

8. THE PROJECTED NEW AGE BEVERAGE MARKET
The Projected New Age Beverage Market
Changes in New Age Segments
• Premium Soda
• Sparkling Water
• Sports Beverages
• Single-Serve Water
• Ready-to-Drink Tea
• Single-Serve Fruit Beverages
• Single-Serve Dairy
• Ready-to-Drink Coffee
• Vegetable/Fruit Juice Blends
• Energy Drinks
• Kombucha
• Coconut Water
Exhibits
• Projected New Age Beverage Market Wholesale Dollar Sales by Segment 2012 - 2017
• Projected New Age Beverage Market Wholesale Dollar Share by Segment 2012 - 2017
• Projected New Age Beverage Market Compound Annual Wholesale Dollar Growth by Segment 2012 - 2017
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