2009 The Value-Added Water Market in the U.S.

Publication Date	September 2009
Publisher	Beverage Marketing
Product Type	Report
Pages	132
ISBN Number	not applicable
Product Code	BMC00100

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Summary

ENHANCED COVERAGE. Now a full-length/in-depth Market Report, this study examines the current state of the value-added water market. It also provides an overview of the sub-segmentsand drivers that will propel growth to 2013. Principal competitors are identified along with small, burgeoning companies and their brands. It includes analysis of leading brands advertising expenditures as well as projections.

Content

1. THE U.S. BOTTLED WATER MARKET
The National Bottled Water Market
Exhibits
• U.S. Bottled Water Market Gallonage by Segment 2003 – 2008
• U.S. Bottled Water Market Share of Gallonage by Segment 2003 – 2008
• U.S. Bottled Water Market Change in Gallonage by Segment 2004 – 2008

2. THE VALUE-ADDED WATER MARKET
The Value-Added Water Market Segments
• Overview
• Enhanced Water
• Flavored Water
• Essence Water
• Structured Water
• Seasonality
Exhibits
• Value-Added Water Market Dollars, Gallonage and Price Per Gallon 2001 – 2008
• Value-Added Water Market Per Capita Consumption 2001 – 2008
• Value-Added Water Market Volume by Category 2003 – 2008
• Value-Added Water Market Share of Volume by Category 2003 – 2008
• Value-Added Water Market Change in Volume by Category 2004 – 2008
• Enhanced Water Market Dollars, Gallonage and Price Per Gallon 2001 – 2008
• Flavored Water Market Dollars, Gallonage and Price Per Gallon 2001 – 2008
• Essence Water Market Dollars, Gallonage and Price Per Gallon 2006 – 2008
• Value-Added Water Market Quarterly Volume Shares 2007 – 2008

3. VALUE-ADDED WATER DISTRIBUTION CHANNELS
Value-Added Water Distribution Channels
• Overview
• Enhanced Water
• Flavored Water
Exhibits
• Value-Added Water Market Volume by Distribution Channel 2006 – 2008
• Value-Added Water Market Share by Distribution Channel 2006 – 2008
• Value-Added Water Market Growth by Distribution Channel 2007 – 2008
• Enhanced Water Market Volume by Distribution Channel 2006 – 2008
• Enhanced Water Market Share by Distribution Channel 2006 – 2008
• Enhanced Water Market Growth by Distribution Channel 2007 – 2008
• Flavored Water Market Volume by Distribution Channel 2006 – 2008
• Flavored Water Market Share by Distribution Channel 2006 – 2008
• Flavored Water Market Growth by Distribution Channel 2007 – 2008

4. VALUE-ADDED WATER PACKAGING
Packaging Types
Exhibits
• Value-Added Water Market Volume by Container Material 2006 – 2008
• Value-Added Water Market Share by Container Material 2006 – 2008
• Value-Added Water Market Change by Container Material 2007 – 2008
5. THE LEADING VALUE-ADDED WATER COMPANIES AND BRANDS
Leading Value-Added Water Brands
• Enhanced Water
• Flavored Water
Coca-Cola Company
• Glaceau
• Dasani with Flavors
• Fuze Beverages
PepsiCo
• Propel
• SoBe Lifewater
• Aquafina FlavorSplash
Sunny Delight Beverages
• Fruit2O
Dr Pepper Snapple
• Snapple Antioxidant Water
Nestle Waters North America
• Nestle Pure Life
Jones Soda Company
• Jones 24c
Skinny Nutritional Corporation
• Skinny Water
Hint, Inc.
• Hint Water
O Beverages, LLC
• O Water
Soma Beverage
• Metromint
Other Value-Added Water Brands
Exhibits
• Enhanced Water Market Estimated Wholesale Dollars by Brand 2003 – 2008
• Enhanced Water Market Share of Estimated Wholesale Dollars by Brand 2003 – 2008
• Enhanced Water Market Change in Estimated Wholesale Dollars by Brand 2004 – 2008
• Enhanced Water Market Estimated Volume by Brand 2003 – 2008
• Enhanced Water Market Share of Estimated Volume by Brand 2003 – 2008
• Enhanced Water Market Change in Estimated Volume by Brand 2004 – 2008
• Flavored Water Market Estimated Wholesale Dollars by Brand 2004 – 2008
• Flavored Water Market Share of Estimated Wholesale Dollars by Brand 2004 – 2008
• Flavored Water Market Change in Estimated Wholesale Dollars by Brand 2005 – 2008
• Flavored Water Market Estimated Volume by Brand 2004 – 2008
• Flavored Water Market Share of Estimated Volume by Brand 2004 – 2008
• Flavored Water Market Change in Estimated Volume by Brand 2005 – 2008

6. VALUE-ADDED WATER ADVERTISING EXPENDITURES
Value-Added Water Advertising Expenditures
• Expenditures by Brand
• Expenditures by Media
Exhibits
• Leading Value-Added Water Brands Advertising Expenditures 2003 – 2008
• Leading Value-Added Water Brands Share of Advertising Expenditures 2003 – 2008
• Leading Value-Added Water Brands Change in Advertising Expenditures 2004 – 2008
• Estimated Advertising Expenditures for Value-Added Water Brands by Media 2003 – 2008
• Estimated Share of Advertising Expenditures for Value-Added Water Brands by Media 2003 – 2008
• Estimated Change in Advertising Expenditures for Value-Added Water Brands by Media 2004 – 2008

7. DEMOGRAPHICS OF THE VALUE-ADDED WATER CONSUMER
The Value-Added Water Consumer
• Enhanced Water
• Flavored Water
Exhibits
• Demographics of the Enhanced Water Consumer 2008
• Demographics of the Flavored Water Consumer 2008

8. THE PROJECTED VALUE-ADDED WATER MARKET
The Projected Value-Added Water Market
Exhibits
• Projected Value-Added Water Market Wholesale Dollars and Volume by Category 2008 – 2013
• Projected Value-Added Water Market Compound Annual Growth of Wholesale Dollars and Volume 2008 – 2013
• Projected Value-Added Water Market Per Capita Consumption 2001 – 2013"