East Europe Bottled Water 2008

Publication Date	October 2008
Publisher	Zenith International Ltd
Product Type	Report
Pages	123
ISBN Number	not applicable
Product Code	ZEN00028

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Summary

Zenith's sixth report on the burgeoning East Europe bottled water market is now fully updated. The new 2008 report sets out comprehensive market and segment totals alongside detailed rankings and analysis of the industry's main operators.
East Europe Bottled Water 2008 contains over 120 pages of commentary, charts and tables on the plain bottled water markets of Belarus, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia and Ukraine. A concise executive summary and five pages of overview commentary provide a synthesis of key indicators as well as the main features and trends across the 15 national markets.

Zenith's 2008 East Europe Bottled Water report includes:

Detailed insight into East Europe market trends across 15 countries
Full market commentary, covering consumption volume, leading countries, rates of growth, still vs. sparkling water, packaging formats, industry structure and leading industry operators, and forecasts to 2012

In addition, comprehensive tables and charts explore, by country:

Market value in Euro million, still water percentage share, small pack vs water cooler formats, consumption per person, natural vs processed water, packaging, top 30 national bottled water operators, top 10 East Europe bottled water groups, top 30 national operators, and full forecasts to 2012

New for 2008:

Macroeconomic trends per country to qualify forecasting.
Listings of smaller, local bottlers at a country level.
All 2007-2008 news on investment, new product development, transactions included in company commentaries.

The East Euro pean bottled water market has made considerable gains since 2002, growing by 62.6% in absolute volume terms to reach 13,188 million litres by the end of 2007. This represents compound annual growth of 10.2% over the period. Average bottled water consumption per person has reached 41.9 litres - almost twice the level reported in 2001.

The strongest growth over the last six years took place between 2001 and 2002. Less favourable weather conditions contributed to a fairly dramatic slow-down during 2004 but the market started to pick up again in 2005. During 2007, the market grew by 1,256 million litres. This represents 11% growth on 2006 levels - the third slowest year of growth in the last eight years.

The concept of buying bottled water appears to be widely accepted. Producers and associated bodies have stressed the health benefits of drinking bottled water, helping to promote the industry further. While in some countries it is often the only available alternative to poor quality tap water, in others, drinking bottled water has become a fashion statement among wealthier consumers.

Zenith International estimates the combined value of the 15 bottled water markets covered by this report to have reached Euro 5,243 million by the end of 2007.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Zenith's East Europe Bottled Water 2008 report is broken down into 3 main sections:

East Europe market commentary provides in-depth analysis of trends in such areas as industry structure, segment dynamics and forecasts.
Comprehensive tables and charts present consumption trends from 2002 to 2007, country rankings, market value, sparkling and still water consumption, bottled vs bulk water, natural vs. processed water, types of packaging, leading companies, leading bottled water operator groups within the region and forecasts of consumption to 2012.
15 country profiles contain expert market interpretation, tables and charts.

Content

Foreword
Brief Summary
Section 1 - East Europe Overview
- Introduction
  - Report Scope
- Market Commentary
  - Leading Countries
  - Growth League
  - Sparkling vs Still Water
  - Packaging Formats
  - Industry Structure
  - Outlook to 2011
Section 2 - East Europe Charts/Tables
- 1. Chart: East Europe Bottled Water Market, 2002-2007
- 2. Chart: East Europe Bottled Water Growth, 2002-2007
- 3. Chart: East Europe Still/Sparkling Shares, 2002-2007
- 4. Chart: East Europe Still Water Shares by Country, 2007
- 5. Chart: East Europe's Leading Bottled Water Countries, 2007
- 6. Chart: East Europe Bottled Water Consumption per Person by Country, 2007
- 7. Chart: East Europe Bottled Water Growth by Country, 2002-2007
- 8. Chart: East Europe Water Types, 2007
- 9. Chart: East Europe Bottled Water Packaging, 2007
- 10. Chart: East Europe Forecast Bottled Water Consumption, 2007-2012
- 1. Table: Bottled Water Consumption by Country, 2002-2007
- 2. Table: Bottled Water Growth by Country, 2002-2007
- 3. Table: Bottled Water Consumption per Person by Country, 2002-2007
- 4. Table: Bottled Water Market Value by Country, 2002-2007
- 5. Table: Sparkling and Still Water Split by Country, 2002-2007
- 6. Table: Small Pack and Water for Coolers by Country, 2002-2007
- 7. Table: Bottled Water Types by Country, 2007
- 8: Table: Bottled Water Packaging Breakdown by Country, 2007
- 9. Table: Top 30 Bottled Water Operators, 2005-2007
- 10. Table: Leading Bottled Water Groups, 2004-2007
- 11. Table: Forecast Bottled Water Consumption by Country, 2007-2012
- 12. Table: Forecast Bottled Water Growth by Country, 2007-2012
- 13. Table: Forecast Bottled Water Consumption per Person by Country, 2007-2012
Section 3 - National Markets
- Belarus Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Bulgaria Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Croatia Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Czech Republic Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Estonia Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Hungary Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Latvia Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Lithuania Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Poland Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Romania Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Russia Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Serbia Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Slovakia Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Slovenia Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
- Ukraine Commentary
  - Chart: Bottled Water Consumption, 2002-2007
  - Chart Bottled Water Consumption per Person, 2002-2007
  - Chart: Bottled Water Types, 2007
  - Table: Bottled Water, 2002-2007
  - Chart: Bottled Water Packaging, 2007
  - Table: Bottled Water Packaging, 2002-2007
  - Chart: Leading Bottled Water Companies, 2007
  - Table: Leading Bottled Water Companies, 2005-2007
Section 4 - Appendices
- Market Definitions
- Symbols and Abbreviations