Global Bottled Water 2008

Publication Date	September 2008
Publisher	Zenith International Ltd
Product Type	Report
Pages	166
ISBN Number	not applicable
Product Code	ZEN00003

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Summary

From packaged water in sizes less than 10 litres, through to bulk water formats servicing the global water cooler industry - Zenith International is regarded as the industry expert in global bottled water research and analysis.

All the information in Zenith's new 2008 Global Bottled Water Report is also featured online at the company's globaldrinks.com website. Together, the report and access to globaldrinks.com provide a wealth of insights into global bottled water consumption patterns.

Zenith's Global Bottled Water 2008 Report is meticulously researched and is divided into eight main sections - a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Africa, Middle East, Asia/Australasia. The report tracks 75 countries plus others, across 11 years (6 years historic; 5 year forecast):

The report covers:

Top ten global companies
Top ten global brands
Sparkling vs still water
Small pack vs bulk water
Clear analysis of the global bottled water market in 75 countries, plus others
Full market commentary on developments and trends
Chronology of developments by region, 2007/08
Historic market trends, 2002-2007
Comprehensive forecasts to 2012

Updated regularly, Zenith's subscription-only website at globaldrinks.com allows you to stay on top of the very latest developments in bottled water. Utilising the website, purchasers of the 2008 Global Bottled Water Report are able to manipulate information according to need. Users can perform global, regional and country level queries to determine the fastest growing, largest, slowest and smallest markets. Information in the online database at globaldrinks.com is also updated regularly to provide users with the latest snapshot on global developments.

Bottled water continues to stake its claim to consumer 'share of throat', as demand for a healthy soft drink option has prevailed. The fundamental bottled water values - of quality, purity, availability and everyday rehydration remain strong amongst consumers all across the globe.

Bottled water continues to experience a boost from a heightened awareness of the need of hydration and its benefits on the human body and mind. Also bottled water is now becoming more accessible in emerging economies such as Latin America and East Europe. Meanwhile, the global charge by bottled water in recent years has been supported by strong growth in bulk formats, such as water for coolers, and the growing familiarisation with small pack 'everyday hydration' in all corners of the globe. Access to safe water remains a challenge in many parts of the developing world. Here, bottled water is fundamentally relied upon through a variety of pack formats, from small pouches for immediate consumption, through to 5 gallon water containers for consumption at home and work.

The global bottled water market advanced by 6% in 2007, with bottled water volumes reaching 206 billion litres in the year. With a 7.9% compound annual growth rate (CAGR) in the years 2002 to 2007, bottled water clearly remains a soft drink force to be reckoned with.

In terms of growth of volume consumption, Asia/Australasia has maintained its lead, as emerging Asian economies such as China, India, Indonesia and Malaysia, with double digit growth rates, boosted worldwide volumes. East Europe and Asia/Australia have also sustained strong volume increases with 10% each. Whilst Africa achieved 14% growth on 2006 volumes. Consumption rose in all but the West European region, which exhibited a 0.2% decline in volume, in part due to low summer temperatures and high rainfall.

As the rise of bottled water consumption illustrates, health and well-being are becoming an increasingly influential factor in consumers' choice of soft drink. With more than 300 million obese people in the world, according to the World Health Organisation, the rising issue of obesity is a major challenge for the soft drinks industry and the high consumption of sugar rich soft drinks has been accused of contributing to this problem. Health issues are already influencing the dynamics of the soft drinks industry and this is likely to become more pronounced as time goes on, especially as governments fund considerable marketing drives in order to educate people. In this climate, bottled water as a zero calorie offering, (despite the ongoing publicity over its environmental impact), remains a likely beneficiary as consumers seek healthier hydration.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Content

Section 1 - Global Bottled Water
- Global Market Analysis
- Charts:
- 1 Global Bottled Water Market, 2002-2007
- 2 Global Bottled Water Volume by Region, 2002-2007
- 3 Global Bottled Water Volume Share by Region, 2007
- 4 Global Bottled Water Consumption per Person, 2002-2007
- 5 Global Small Pack vs Bulk Bottled Water, 2002-2007
- 6 Global Still vs Sparkling Bottled Water, 2002-2007
- 7 Top Ten Global Bottled Water Companies by Share, 2007
- 8 Top Ten Global Bottled Water Brands by Share, 2007
- 9 Global Bottled Water Market, 2007-2012
- 10 Global Bottled Water Volume by Region, 2007-2012
- 11 Global Bottled Water Volume Share by Region, 2012
- 12 Global Bottled Water Consumption per Person, 2007-2012
- 13 Global Small Pack vs Bulk Bottled Water, 2007-2012
- 14 Global Still vs Sparkling Bottled Water, 2007-2012
- Global Bottled Water Market Chronology
Market Tables
Historic
- 1 Bottled Water Consumption by Region, 2002-2007
- 2 Bottled Water Consumption Change by Region, 2002-2007
- 3 Bottled Water Consumption per Person by Region, 2002-2007
- 4 Bottled Water Consumption per Person Change by Region, 2002-2007
- 5 Bottled Water Value by Region, 2002-12, Euros Million
- 6 Bottled Water Price per Litre by Region, 2002-12, Euros
- 7 Sparkling and Still Water Split by Region, 2002-2007
- 8 Small Pack and Bulk Water by Region, 2002-2007
Forecast
- 9 Bottled Water Consumption by Region, 2007-2012
- 10 Bottled Water Consumption Change by Region, 2007-2012
- 11 Bottled Water Consumption per Person by Region, 2007-2012
- 12 Bottled Water Consumption per Person Change by Region, 2007-2012
- 13 Sparkling and Still Water Split by Region, 2007-2012
- 14 Small Pack and Bulk Water by Region, 2007-2012
- 15 Bottled Water Consumption Ranking 2007-2012
- 16 Bottled Water Consumption per Person Ranking, 2007-2012
Section 2 - North America Bottled Water
Commentary and Analysis
- North America Market Summary
- Regional Market Analysis
- Regional Forecasts
- North America Bottled Water Market Chronology
Market Tables
Historic
- 1 Bottled Water Consumption by Country, 2002-2007
- 2 Bottled Water Consumption Change by Country, 2002-2007
- 3 Bottled Water Consumption per Person by Country, 2002-2007
- 4 Bottled Water Consumption per Person Change by Country, 2002-2007
- 5 Small Pack and Bulk Water by Country, 2002-2007
Forecast
- 6 Bottled Water Consumption by Country, 2007-2012
- 7 Bottled Water Consumption Change by Country, 2007-2012
- 8 Bottled Water Consumption per Person by Country, 2007-2012
- 9 Bottled Water Consumption per Person Change by Country, 2007-2012
- 10 Small Pack and Bulk Water by Country, 2007-2012
- 11 Bottled Water Consumption Ranking, 2007-2012
Section 3 - Latin America Bottled Water
Commentary and Analysis
- Latin America Market Summary
- Regional Market Analysis
- Regional Forecasts
- Latin America Bottled Water Market Chronology
Market Tables
Historic
- 1 Bottled Water Consumption by Country, 2002-2007
- 2 Bottled Water Consumption Change by Country, 2002-2007
- 3 Bottled Water Consumption per Person by Country, 2002-2007
- 4 Bottled Water Consumption per Person Change by Country, 2002-2007
- 5 Small Pack and Bulk Water by Country, 2002-2007
Forecast
- 6 Bottled Water Consumption by Country, 2007-2012
- 7 Bottled Water Consumption Change by Country, 2007-2012
- 8 Bottled Water Consumption per Person by Country, 2007-2012
- 9 Bottled Water Consumption per Person Change by Country, 2007-2012
- 10 Small Pack and Bulk Water by Country, 2007-2012
- 11 Bottled Water Consumption Ranking, 2002-2012
Section 4 - West Europe Bottled Water
Commentary and Analysis
- West Europe Market Summary
- Regional Market Analysis
- Regional Forecasts
- West Europe Bottled Water Market Chronology
Market Tables
Historic
- 1 Bottled Water Consumption by Country, 2002-2007
- 2 Bottled Water Consumption Change by Country, 2002-2007
- 3 Bottled Water Consumption per Person by Country, 2002-2007
- 4 Bottled Water Consumption per Person Change by Country, 2002-2007
- 5 Small Pack and Bulk Water by Country, 2002-2007
Forecast
- 6 Bottled Water Consumption by Country, 2007-2012
- 7 Bottled Water Consumption Change by Country, 2007-2012
- 8 Bottled Water Consumption per Person by Country, 2007-2012
- 9 Bottled Water Consumption per Person Change by Country, 2007-2012
- 10 Small Pack and Bulk Water by Country, 2007-2012
- 11 Bottled Water Consumption Ranking, 2002-2012
Section 5 - East Europe Bottled Water
Commentary and Analysis
- East Europe Market Summary
- Regional Market Analysis
- Regional Forecasts
- East Europe Bottled Water Market Chronology
Market Tables
Historic
- 1 Bottled Water Consumption by Country, 2002-2007
- 2 Bottled Water Consumption Change by Country, 2002-2007
- 3 Bottled Water Consumption per Person by Country, 2002-2007
- 4 Bottled Water Consumption per Person Change by Country, 2002-2007
- 5 Small Pack and Bulk Water by Country, 2002-2007
Forecast
- 6 Bottled Water Consumption by Country, 2007-2012
- 7 Bottled Water Consumption Change by Country, 2007-2012
- 8 Bottled Water Consumption per Person by Country, 2007-2012
- 9 Bottled Water Consumption per Person Change by Country, 2007-2012
- 10 Small Pack and Bulk Water by Country, 2007-2012
- 11 Bottled Water Consumption Ranking, 2002-2012
Section 6 - Africa Bottled Water
Commentary and Analysis
- Africa Market Summary
- Regional Market Analysis
- Regional Forecasts
- Africa Bottled Water Market Chronology
Market Tables
Historic
- 1 Bottled Water Consumption by Country, 2002-2007
- 2 Bottled Water Consumption Change by Country, 2002-2007
- 3 Bottled Water Consumption per Person by Country, 2002-2007
- 4 Bottled Water Consumption per Person Change by Country, 2002-2007
- 5 Small Pack and Bulk Water by Country, 2002-2007
Forecast
- 6 Bottled Water Consumption by Country, 2007-2012
- 7 Bottled Water Consumption Change by Country, 2007-2012
- 8 Bottled Water Consumption per Person by Country, 2007-2012
- 9 Bottled Water Consumption per Person Change by Country, 2007-2012
- 10 Small Pack and Bulk Water by Country, 2007-2012
- 11 Bottled Water Consumption Ranking, 2002-2012
Section 7 - Middle East Bottled Water
Commentary and Analysis
- Middle East Market Summary
- Regional Market Analysis
- Regional Forecasts
- Middle East Bottled Water Market Chronology
Market Tables
Historic
- 1 Bottled Water Consumption by Country, 2002-2007
- 2 Bottled Water Consumption Change by Country, 2002-2007
- 3 Bottled Water Consumption per Person by Country, 2002-2007
- 4 Bottled Water Consumption per Person Change by Country, 2002-2007
- 5 Small Pack and Bulk Water by Country, 2002-2007
Forecast
- 6 Bottled Water Consumption by Country, 2007-2012
- 7 Bottled Water Consumption Change by Country, 2007-2012
- 8 Bottled Water Consumption per Person by Country, 2007-2012
- 9 Bottled Water Consumption per Person Change by Country, 2007-2012
- 10 Small Pack and Bulk Water by Country, 2007-2012
- 11 Bottled Water Consumption Ranking, 2002-2012
Section 8 - Asia/Australasia Bottled Water
Commentary and Analysis
- Asia/Australasia Market Summary
- Regional Market Analysis
- Regional Forecasts
- Asia/Australasia Bottled Water Market Chronology
Market Tables
Historic
- 1 Bottled Water Consumption by Country, 2002-2007
- 2 Bottled Water Consumption Change by Country, 2002-2007
- 3 Bottled Water Consumption per Person by Country, 2002-2007
- 4 Bottled Water Consumption per Person Change by Country, 2002-2007
- 5 Small Pack and Bulk Water by Country, 2002-2007
Forecast
- 6 Bottled Water Consumption by Country, 2007-2012
- 7 Bottled Water Consumption Change by Country, 2007-2012
- 8 Bottled Water Consumption per Person by Country, 2007-2012
- 9 Bottled Water Consumption per Person Change by Country, 2007-2012
- 10 Small Pack and Bulk Water by Country, 2007-2012
- 11 Bottled Water Consumption Ranking, 2002-2012
Section 9 - Appendix
- 1 Bottled Water Market Definitions
- 2 Glossary of Terms and Symbols