Carbonates in Turkey

Publication Date	May 2009
Publisher	Euromonitor
Product Type	Report
Pages	47
ISBN Number	not applicable
Product Code	EUR02105

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Summary

Euromonitor International's Carbonates in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: cola carbonates (standard, low calorie, other), non-cola carbonates( lemonade/lime, orange, mixers, other)

Data coverage:

market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

Get a detailed picture of the carbonates industry
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market's major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Carbonates in Turkey
Euromonitor International
May 2009
List of Contents and Tables
- Executive Summary
- Turkish Soft Drinks Market Registers Strong Volume Growth in 2008
- Hot Summers at the End of the Review Period Positively Impact Sales
- Coca-Cola and Pepsi-cola Continued To Be Leaders in 2008
- Direct Selling Is Leading Distribution Channel Due To the Dominance of Bottled Water
- Good Prospects for Growth
- Key Trends and Developments
- Improving Economy and Falling Inflation Rate Have Positive Impact
- Penetration of Health and Wellness Products Continues To Grow
- Companies Increase Their Advertising Budgets, Boosting Demand
- the Development of the Retail Channel Boosts Sales of Soft Drinks
- Increasing Foodservice Outlet Numbers Stimulate On-trade Sales
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
- Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
- Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
- Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
- Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
- Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
- Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
- Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
- Fountain Sales in Turkey
- Sector Data
- Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
- Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
- Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
- Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
- Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
- Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
- Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
- Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
- Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
- Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
- Definitions
Summary 1 Research Sources
- Aroma Bursa Meyva Sulari Ve Gida San As
- Strategic Direction
- Key Facts
Summary 2 Aroma Bursa Meyva Sulari ve Gida San AS: Key Facts
Summary 3 Aroma Bursa Meyva Sulari ve Gida San AS: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 4 Aroma Bursa Meyva Sulari ve Gida San AS: Competitive Position 2008
- Aytac Gida As
- Strategic Direction
- Key Facts
Summary 5 Aytac Gida AS: Key Facts
Summary 6 Aytac Gida AS: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 7 Aytac Gida AS: Competitive Position 2008
- Dimes Gida San Ve Ticaret As
- Strategic Direction
- Key Facts
Summary 8 Dimes Gida San ve Ticaret AS: Key Facts
Summary 9 Dimes Gida San ve Ticaret AS: Operational Indicators
- Company Background
- Production
Summary 10 Dimes Gida San ve Ticaret AS: Production Statistics 2007
- Competitive Positioning
Summary 11 Dimes Gida San ve Ticaret AS: Competitive Position 2008
- Nazli Gida As
- Strategic Direction
- Key Facts
Summary 12 Nazli Gida AS: Key Facts
Summary 13 Nazli Gida AS: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 14 Nazli Gida AS: Competitive Position 2008
- ??lker Gida Sanayi Ve Ticaret As
- Strategic Direction
- Key Facts
Summary 15 ??lker Gida Sanayi ve Ticaret AS: Key Facts
Summary 16 ??lker Gida Sanayi ve Ticaret AS: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 17 ??lker Gida Sanayi ve Ticaret AS: Competitive Position 2008
- Yasar Holding As
- Strategic Direction
- Key Facts
Summary 18 Yasar Holding AS: Key Facts
Summary 19 Yasar Holding AS: Operational Indicators
- Company Background
- Production
- Competitive Positioning
Summary 20 Yasar Holding AS: Competitive Position 2008
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 38 Low Calorie Carbonates by Subsector
- Table 39 Off-trade Sales of Carbonates by Subsector: Volume 2003-2008
- Table 40 Off-trade Sales of Carbonates by Subsector: Value 2003-2008
- Table 41 Off-trade Sales of Carbonates by Subsector: % Volume Growth 2003-2008
- Table 42 Off-trade Sales of Carbonates by Subsector: % Value Growth 2003-2008
- Table 43 On-trade vs Off-trade Sales of Carbonates: Volume 2003-2008
- Table 44 On-trade vs Off-trade Sales of Carbonates: Value 2003-2008
- Table 45 On-trade vs Off-trade Sales of Carbonates: % Volume Growth 2003-2008
- Table 46 On-trade vs Off-trade Sales of Carbonates: % Value Growth 2003-2008
- Table 47 Company Shares of Carbonates by Off-trade Volume 2004-2008
- Table 48 Brand Shares of Carbonates by Off-trade Volume 2005-2008
- Table 49 Company Shares of Carbonates by Off-trade Value 2004-2008
- Table 50 Brand Shares of Carbonates by Off-trade Value 2005-2008
- Table 51 Forecast Off-trade Sales of Carbonates by Subsector: Volume 2008-2013
- Table 52 Forecast Off-trade Sales of Carbonates by Subsector: Value 2008-2013
- Table 53 Forecast Off-trade Sales of Carbonates by Subsector: % Volume Growth 2008-2013
- Table 54 Forecast Off-trade Sales of Carbonates by Subsector: % Value Growth 2008-2013