Hot drinks in Nigeria to 2012

This databook provides key data and information on the hot drinks market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on three categories: coffee, tea and other hot drinks
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2002-2007) and forecast (2008-2012) data
• Category level company and brand share as well as distribution share information for 2006 and 2007
• Review of the top two companies within the hot drinks market, including company overview, key facts and business description

Highlights

The market for hot drinks in Nigeria increased at a compound annual growth rate of 3.1% between 2002 and 2007.

The coffee category led the hot drinks market in Nigeria, accounting for a share of 67%.

The leading players in Nigerian hot drinks market include Nestle S.A., Cadbury Schweppes plc and Unilever.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the hot drinks market in Nigeria
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements