advanced search

Welcome: Guest

log in

Single serve coffee pod case study

The Rise Of The One Cup Coffee Trend (Procter & Gamble, Kraft And Nestle)

Publication Date May 2005
Publisher Datamonitor
Product Type Report
Pages 14
ISBN Number not applicable
Product Code DAT00288
Price

£160.00
approximately: $238 | €188

PDFBuy Now
PRINT £210 ($312 | €247)Buy Now
Order above formats by FAXOrder by FAX

Summary

Introduction

This report on coffee pods forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

Reasons to Purchase

  • Gain insight into the methods used by important industry players to give them a competitive edge
  • Identify specific areas for operational improvements
  • Capitalize on the knowledge of experienced companies when entering a new niche or market

Content

  • What Is This Report About?
  • Introduction
  • Case Study
    • SSP machines
    • SSP issues
    • US sales drive
    • Procter & Gamble: Home Caf
    • Nestl: Nespresso
    • Kraft: Tassimo
  • Conclusions
  • Research Methodology
  • Related Research
  • List of Figures
    • Figure 1: SSP machines - Home Caf/Procter & Gamble
    • Figure 2: SSP machines - Nespresso/Nestl
    • Figure 3: SSP machines - Tassimo/Kraft