Single serve coffee pod case study
The Rise Of The One Cup Coffee Trend (Procter & Gamble, Kraft And Nestle)
| Publication Date | May 2005 |
|---|---|
| Publisher | Datamonitor |
| Product Type | Report |
| Pages | 14 |
| ISBN Number | not applicable |
| Product Code | DAT00288 |
Summary
Introduction
This report on coffee pods forms part of a case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.
Reasons to Purchase
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
Content
- What Is This Report About?
- Introduction
- Case Study
- SSP machines
- SSP issues
- US sales drive
- Procter & Gamble: Home Caf
- Nestl: Nespresso
- Kraft: Tassimo
- Conclusions
- Research Methodology
- Related Research
- List of Figures
- Figure 1: SSP machines - Home Caf/Procter & Gamble
- Figure 2: SSP machines - Nespresso/Nestl
- Figure 3: SSP machines - Tassimo/Kraft
About this Product
Delivery Details
PDF:Delivered by email usually within 4 to 8 UK business hours.
PRINT/CD-ROM:Despatched within 1 to 2 working days.
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