2008 New Age Beverages in the U.S.

Publication Date	November 2008
Publisher	Beverage Marketing
Product Type	Report
Pages	281
ISBN Number	not applicable
Product Code	BMC00061

Price

£3,965.00
approximately: $5,794 | €4,345

PDF

PRINT £3,965 ($5,794 | €4,345)

CD-ROM £3,830 ($5,597 | €4,197)

Order above formats by FAX

Summary

This report provides perspective on the array of beverages that compete for share of shelf and share of the New Age consumer's loyalty. It analyzes some of the primary singleserve, nonalcoholic beverage categories in the U.S., with details on bottled water, energy drinks, sports drinks, readytodrink tea and singleserve fruit beverages, among others. Along with a detailed description of the leading alternative beverage companies and their distribution and marketing strategies, this report provides statistics on volume and sales of the New Age market and its constituent segments. In addition to projections for the next five years, the report also looks at market trends that go beyond the boundaries of individual alternative beverage segments.

This report has been enhanced with IRI data. It compiles over 300 pages, with extensive text, graphs, charts and tables.

Feel free to review the sample pages for further information.

Content

1. The Multiple Segment New Age Beverage Market
- The Current New Age Market
- Exhibits
  - New Age Beverage Market Dollar Sales And Volume 1985 2007
  - New Age Beverage Market Annual Growth 1995 2007
  - New Age Beverage Market Per Capita Consumption 1985 2007
2. New Age Segments
- New Age Beverage Market Segments Dollars
  - SingleServe Water
  - SingleServe Fruit Beverages
  - Sports Beverages
  - ReadyToDrink Tea
  - Sparkling Water
  - Premium Soda
  - Vegetable/Fruit Juice Blends
  - ReadyToDrink Coffee
  - Energy Drinks
  - SingleServe Dairy
  - Kombucha
- New Age Beverage Market Segments Volume And Price
- Exhibits
  - New Age Beverage Segments Estimated Wholesale Dollar Sales 2002 2007
  - New Age Beverage Segments Share Of Wholesale Dollar Sales 2002 2007
  - New Age Beverage Segments Change In Wholesale Dollar Sales 2003 2007
  - New Age Beverage Segments Gallon And Case Volumes 2002 2007
  - New Age Beverage Segments Gallon And Case Volume Share 2002 2007
  - New Age Beverage Segments Change In Gallon And Case Volume 2003 2007
  - New Age Beverage Segments Estimated Wholesale Prices 2002 2007
3. New Age Regional Markets
- New Age Regional Markets
  - The West
  - The South
  - The Northeast
  - The Midwest
- New Age Segments By Regional Markets
  - Sparkling Water
  - Premium Soda
  - ReadyToDrink Tea
  - SingleServe Fruit Beverages
  - Sports Beverages
  - Retail Pet Water
  - ReadyToDrink Coffee
- Exhibits
  - New Age Beverage Regional Markets Wholesale Dollar Sales 2002 2007
  - New Age Beverage Regional Markets Share Of Wholesale Dollars 2002 2007
  - New Age Beverage Regional Markets Change In Wholesale Dollars 2003 2007
  - New Age Beverage Regional Markets Wholesale Dollar Sales By Segment 2002 2007
  - New Age Beverage Regional Markets Share Of Wholesale Dollars By Segment 2002 2007
  - New Age Beverage Regional Markets Change In Wholesale Dollars By Segment 2003 2007
4. New Age Distribution Channels
- Distribution Of New Age Beverages
- Exhibits
  - New Age Beverages Estimated Volume By Distribution Channel 2002 2007
  - New Age Beverages Volume Share By Distribution Channel 2002 2007
  - New Age Beverages Volume Growth By Distribution Channel 2003 2007
5. The Leading New Age Companies And Their Brands
- The Leading Companies
- Pepsico, Inc.
  - Overview
  - Gatorade Overview
  - Gatorade Marketing
  - Gatorade Distribution
  - Aquafina Overview
  - Aquafina Marketing
  - Aquafina Distribution
  - Lipton Overview
  - Lipton Marketing
  - Lipton Distribution
  - Sobe Overview
  - Sobe Marketing
  - Sobe Distribution
  - Frappuccino Overview
  - Frappuccino Marketing
  - Frappuccino Distribution
  - Dole Overview
  - Dole Marketing
  - Tropicana Overview
  - Tropicana Marketing
  - Naked Juice Overview
  - Naked Juice Marketing
  - Naked Juice Distribution
  - Izze Overview
  - Izze Marketing
  - Izze Distribution
  - Amp Overview
  - Amp Marketing
- CocaCola Company
  - Overview
  - Dasani Overview
  - Dasani Marketing
  - Dasani Distribution
  - Evian Overview
  - Evian Marketing
  - Energy Brands Overview
  - Energy Brands Marketing
  - Energy Brands Distribution
  - Nestea Overview
  - Nestea Marketing
  - Nestea Distribution
  - Minute Maid Overview
  - Minute Maid Marketing
  - Minute Maid Distribution
  - Fuze Overview
  - Fuze Marketing
  - Fuze Distribution
  - Powerade Overview
  - Powerade Marketing
  - Powerade Distribution
  - Full Throttle Overview
  - Tab Energy Overview
  - Tab Energy Overview
- Nestl Waters North America
  - Overview
  - Marketing
  - Distribution
- Dr Pepper Snapple Group, Inc.
  - Overview
  - Hawaiian Punch Marketing
  - Snapple Beverage Group Overview
  - Snapple Beverage Group Marketing
  - Snapple Beverage Group Distribution
  - Venom Marketing
- Red Bull
  - Overview
  - Marketing
  - Distribution
- Ferolito, Vultaggio & Sons
  - Overview
  - Marketing
  - Distribution
- Rockstar, Inc.
  - Overview
  - Marketing
  - Distribution
- Hansen Natural Corporation
  - Overview
  - Marketing
  - Distribution
- Exhibits
  - Leading New Age Beverage Companies Estimated Wholesale Dollar Sales 2002 2007
  - Leading New Age Beverage Companies Share Of Dollar Sales 2002 2007
  - Leading New Age Beverage Companies Change In Dollar Sales 2003 2007
  - Leading New Age Beverage Brands Estimated Wholesale Dollar Sales 2002 2007
  - Leading New Age Beverage Brands Share Of Dollar Sales 2002 2007
  - Leading New Age Beverage Brands Change In Dollar Sales 2003 2007
6. New Age Beverage Advertising Expenditures
- New Age Beverage Brands Advertising Expenditures
- New Age Beverage Advertising By Media
- New Age Beverage Advertising By Category
- Exhibits
  - Leading New Age Beverage Brands Advertising Expenditures 2002 2007
  - Leading New Age Beverage Brands Share Of Advertising Expenditures 2002 2007
  - Leading New Age Beverage Brands Change In Advertising Expenditures 2003 2007
  - Estimated New Age Advertising Expenditures By Media 2002 2007
  - Estimated New Age Advertising Share Of Expenditures By Media 2002 2007
  - Estimated New Age Advertising Change In Expenditures By Media 2003 2007
  - Estimated New Age Advertising Expenditures By Market Segment 2002 2007
  - Estimated New Age Advertising Share Of Expenditures By Segment 2002 2007
  - Estimated New Age Advertising Change In Expenditures By Segment 2003 2007
7. Demographics Of The New Age Beverage User
- The New Age Beverage Consumer
  - Overview
  - Comparative Demographics Of New Age Brands
- Exhibits
  - Demographics Of The Spring Water User 2007
  - Demographics Of The ReadyToDrink Tea User 2007
  - Demographics Of The Sports Beverage User 2007
  - Demographics Of The Poland Spring User 2007
  - Demographics Of The Arizona Tea User 2007
  - Demographics Of The Lipton Brisk User 2007
  - Demographics Of The Gatorade User 2007
  - Demographics Of The Powerade User 2007
8. The Projected New Age Beverage Market
- The Projected New Age Beverage Market
- Changes In New Age Segments
  - Premium Soda
  - Sparkling Water
  - Sports Beverages
  - SingleServe Water
  - ReadyToDrink Tea
  - SingleServe Fruit Beverages
  - Single Serve Dairy
  - ReadyToDrink Coffee
  - Vegetable/Fruit Juice Blends
  - Energy Drinks
  - Kombucha
- Exhibits
  - Projected New Age Beverage Market Wholesale Dollar Sales By Segment 2007 2012
  - Projected New Age Beverage Market Wholesale Dollar Share By Segment 2007 2012
  - Projected New Age Beverage Market Compound Annual Growth By Segment 2007 2012