2008 Wellness & Functional Beverages in the U.S.

Food_Drink

Publication Date	December 2008
Publisher	Beverage Marketing
Product Type	Report
Pages	329
ISBN Number	not applicable
Product Code	BMC00091

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Summary

This report explores marketing activities and issues in this multifaceted market made up of traditional and newly engineered products. It identifies the trends underlying the U.S. beverage industry's shift to healthful products. It discusses all segments of the wellness market, including, antioxidant beverages, hydration beverages, dietary supplements, functional beverages, nutrient provision/meal replacement products, and beverages and supplements targeted to senior citizens.

It features expanded coverage of protein drinks and probiotics. It also discusses the regulatory and commercial issues, assesses the strategies of the leading wellness companies, and projects the wellness and functional beverage marketplace five years into the future.

This report has been enhanced with IRI data. It compiles over 350 pages, with extensive text, graphs, charts and tables.

Feel free to review the report abstract below:

"WHAT WORKS WELL. Explore marketing activities, trends and issues in this multifaceted market made up of traditional and newly engineered products.

The terms wellness and functional, especially the latter, connote cutting edge. However, the wellness and functional beverage market is rather conservative if one considers that milk leads it...."

Feel free to review the sample pages for further information.

Content

1. The Wellness Market In The U.S.
- Wellness Definition
- The U.S. Wellness Market
  - Overview
  - Sales And Volume
  - Per Capita Consumption
  - Dietary Supplements And Functional Foods
  - The Asian Nutraceutical Market
  - Regulatory Activities
  - Organic Foods
- Exhibits
  - Wellness And Functional Rtd Beverage Market Estimated Wholesale Dollar Sales And Volume 1999 2007
  - Wellness And Functional Rtd Beverage Market Change In Estimated Wholesale Dollar Sales And Volume 2000 2007
  - Wellness And Functional Rtd Beverage Market Per Capita Consumption 1999 2007
2. The U.S. Wellness And Functional Beverage Market
- Wellness And Functional Beverage Market
  - Overview
  - Wellness In The Multiple Beverage Marketplace
  - Sales By Segment
  - Volume By Segment
  - Sales By Consumer Benefit Segment
  - Milk
  - Bottled Water
  - Fruit Juice
  - Rtd Tea
  - Soy Milk
  - Rtd Meal Replacement
  - Flavored Water
  - Kombucha
  - Essence Water
  - Coconut Water
  - Sports Beverages
  - Energy Drinks
  - NutrientEnhanced Drinks
  - Protein Drinks
  - Other Functonal Beverages
- Other Wellness Segments
  - GutHealth
  - Tea
  - Nutrition Bars
- Exhibits
  - U.S. Multiple Beverage Market Wellness And Functional Rtd Beverages Vs. All Others Estimated Wholesale Dollar Sales 2002 2007
  - U.S. Multiple Beverage Market Wellness And Functional Rtd Beverages Vs. All Others Share Of Wholesale Dollar Sales 2002 2007
  - U.S. Multiple Beverage Market Wellness And Functional Rtd Beverages Vs. All Others Change In Wholesale Dollar Sales 2003 2007
  - U.S. Multiple NonAlcoholic Beverage Market Wellness And Functional Rtd Beverages Vs. All Others Estimated Wholesale Dollar Sales 2002 2007
  - U.S. Multiple NonAlcoholic Beverage Market Wellness And Functional Rtd Beverages Vs. All Others Share Of Wholesale Dollar Sales 2002 2007
  - U.S. Multiple NonAlcoholic Beverage Market Wellness And Functional Rtd Beverages Vs. All Others Change In Wholesale Dollar Sales 2003 20076
  - Wellness And Functional Rtd Beverage Market Estimated Wholesale Dollar Sales 2002 2007
  - Wellness And Functional Rtd Beverage Market Share Of Wholesale Dollar Sales 2002 2007
  - Wellness And Functional Rtd Beverage Market Change In Wholesale Dollar Sales 2003 2007
  - Wellness And Functional Rtd Beverage Market Estimated Volume 2002 2007
  - Wellness And Functional Rtd Beverage Market Share Of Volume 2002 2007
  - Wellness And Functional Rtd Beverage Market Change In Volume 2003 2007
  - Wellness And Functional Rtd Beverage Market By Consumer Benefit Segment Estimated Wholesale Dollar Sales 2002 2007
  - Wellness And Functional Rtd Beverage Market By Consumer Benefit Segment Share Of Wholesale Dollar Sales 2001 2006
  - Wellness And Functional Rtd Beverage Market By Consumer Benefit Segment Change In Wholesale Dollar Sales 2002 2007
  - U.S. NutrientEnhanced Beverage Market Estimated Wholesale Dollar Sales 2002 2007
  - U.S. NutrientEnhanced Beverage Market Share Of Wholesale Dollar Sales 2002 2007
  - U.S. NutrientEnhanced Beverage Market Change In Wholesale Dollar Sales 2003 2007
3. Leading Wellness And Functional Beverage Companies
- The Leading Companies
- Dean Foods Company
  - Overview
  - Marketing
  - Management
- Pepsico, Inc.
  - Overview
  - Quaker Oats Overview
  - Quaker Oats Marketing
  - Tropicana Overview
  - Tropicana Marketing
  - Tropicana Management
  - Naked Juice Overview
  - Naked Juice Marketing
  - Aquafina Overview
  - Aquafina Marketing
  - Lipton Overview
  - Lipton Marketing
  - Sobe Overview
  - Sobe Marketing
- CocaCola Company
  - Overview
  - Dasani Overview
  - Dasani Marketing
  - Evian Overview
  - Evian Marketing
  - Energy Brands Overview
  - Energy Brands Marketing
  - Minute Maid Overview
  - Minute Maid Marketing
  - Fuze Overview
  - Fuze Marketing
  - Nestea Overview
  - Nestea Marketing
  - Powerade Overview
  - Powerade Marketing
  - Full Throttle Marketing
- Nestle Waters North America
  - Overview
  - Marketing
- Ferolito, Vultaggio & Sons
  - Overview
  - Marketing
- Pom Wonderful
  - Overview
  - Marketing
- Honest Tea
  - Overview
  - Marketing
- Millennium Products, Inc.
  - Overview
  - Marketing
- Lifeway Foods
  - Overview
  - Marketing
- Abbott Laboratories
  - Overview
  - Marketing
- Nbty, Inc.
  - Overview
  - Marketing
- Hain Celestial Group, Inc.
  - Overview
  - Marketing
- Hansen Natural Corporation
  - Overview
  - Marketing
- Whole Foods Market Inc.
  - Overview
  - Marketing
- Exhibits
  - Leading U.S. Wellness And Functional Beverage Companies Estimated Wholesale Dollar Sales 2002 2007
  - Leading U.S. Wellness And Functional Beverage Companies Share Of Wholesale Dollar Sales 2002 2007
  - Leading U.S. Wellness And Functional Beverage Companies Change In Wholesale Dollar Sales 2003 2007
4. Wellness And Functional Beverage Advertising Expenditures
- Wellness And Functional Advertising Spending
  - Ad Dollars By Segment
  - Expenditures By Advertiser
- Exhibits
  - Leading U.S. Wellness And Functional Beverage Segments Advertising Expenditures 2002 2007
  - Leading U.S. Wellness And Functional Beverage Segments Share Of Advertising Expenditures 2002 2007
  - Leading U.S. Wellness And Functional Beverage Segments Change In Advertising Expenditures 2003 2007
  - U.S. Wellness And Functional Beverage Market Expenditures By Leading Advertisers 2002 2007
  - U.S. Wellness And Functional Beverage Market Share Of Expenditures By Leading Advertisers 2002 2007
  - U.S. Wellness And Functional Beverage Market Change In Expenditures By Leading Advertisers 2003 2007
5. Demographics Of The Wellness And Functional Beverage User
- The Wellness And Functional Beverage Consumer
- Exhibits
  - Demographics Of The Spring Water User 2007
  - Demographics Of The ReadyToDrink Tea User 2007
  - Demographics Of The Sports Beverage User 2007
  - Demographics Of The Energy Drink User 2007
  - Demographics Of The Milk User 2007
  - Demographics Of The Soy Beverage User 2007
  - Demographics Of The 100% Fruit Juice User 2007
6. The Projected U.S. Wellnes And Functional Beverage Market
- Projected Wellness And Functional Beverage Market
- Exhibits
  - Projected Wellness And Functional Rtd Beverage Market Estimated Wholesale Dollar Sales 2007 2012
  - Projected Wellness And Functional Rtd Beverage Market Share Of Wholesale Dollar Sales 2007 2012
  - Projected Wellness And Functional Rtd Beverage Market Compound Annual Growth Rate 2007 2012