Functional Drinks in Hungary

Publication Date	June 2009
Publisher	Euromonitor
Product Type	Report
Pages	30
ISBN Number	not applicable
Product Code	EUR01938

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Summary

Euromonitor International's Functional Drinks in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2013 illustrate how the market is set to change.

Product coverage includes: sports drinks, energy drinks, elixirs

Data coverage:

market sizes (historic and forecasts), company shares and brand shares

Why buy this report?

Get a detailed picture of the functional drinks industry
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market's major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning

Content

Functional Drinks in Hungary
Euromonitor International
June 2009
List of Contents and Tables
- Executive Summary
- Soft Drinks' Growth Slows Down in 2008
- Changing Consumer Perceptions Cause Further Shifts in Soft Drinks
- Szentkir??lyi Grows in Bottled Water at the Expense of Multinationals
- Supermarkets/hypermarkets and Discounters Lead Off-trade Sales
- Economic Downturn To Impact Forecast Period Performance
- Key Trends and Developments
- Economic Downturn Starts To Impact Soft Drinks
- Health Awareness Trends Continue To Hurt Carbonates
- New Product Development Drives Bottled Water's Expansion
- Pet Packaging Is Increasingly Popular for Fruit/vegetable Juice
- Energy Drinks Expands As New Players Enter
- Market Data
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2003-2008
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2003-2008
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2003-2008
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2003-2008
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2008
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2008
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2008
- Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2003-2008
- Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2003-2008
- Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2003-2008
- Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2003-2008
- Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2008
- Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2008
- Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2008
- Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2008
- Table 17 Company Shares of Off-trade Soft Drinks by Value 2004-2008
- Table 18 Brand Shares of Off-trade Soft Drinks by Value 2005-2008
- Table 19 Penetration of Private Label (as sold) by Sector by Volume 2003-2008
- Table 20 Penetration of Private Label by Sector by Value 2003-2008
- Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2008
- Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2008-2013
- Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2008-2013
- Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2008-2013
- Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2008-2013
- Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2008-2013
- Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2008-2013
- Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2008-2013
- Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2008-2013
Appendix
- Fountain Sales in Hungary
- Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2003-2008
- Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2003-2008
- Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2008
- Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2008
- Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2008
- Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2008
- Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2004-2008
- Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2005-2008
- Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2008-2013
- Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2008-2013
- Definitions
Summary 1 Research Sources
- Elma Rt
- Strategic Direction
- Key Facts
Summary 2 Elma Rt: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 3 Elma Rt: Competitive Position 2008
- Maspex Olympos Kft
- Strategic Direction
- Key Facts
Summary 4 Maspex Olympos Kft: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 5 Maspex Olympos Kft: Competitive Position 2008
- Rauch Hung??ria Kft
- Strategic Direction
- Key Facts
Summary 6 Rauch Hung??ria Kft: Key Facts
- Company Background
- Production
- Competitive Positioning
Summary 7 Rauch Hung??ria Kft: Competitive Position 2008
- Si??-eckes Kft
- Strategic Direction
- Key Facts
Summary 8 Si??-Eckes Kft: Key Facts
- Company Background
- Production
Summary 9 Si??-Eckes Kft: Production Statistics 2007
- Competitive Positioning
Summary 10 Si??-Eckes Kft: Competitive Position 2008
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Sector Data
- Table 40 Still vs Carbonated Functional Drinks % Off-Trade Volume 2005-2008
- Table 41 Off-trade Sales of Functional Drinks by Subsector: Volume 2003-2008
- Table 42 Off-trade Sales of Functional Drinks by Subsector: Value 2003-2008
- Table 43 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2003-2008
- Table 44 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2003-2008
- Table 45 Company Shares of Functional Drinks by Off-trade Volume 2004-2008
- Table 46 Brand Shares of Functional Drinks by Off-trade Volume 2005-2008
- Table 47 Company Shares of Functional Drinks by Off-trade Value 2004-2008
- Table 48 Brand Shares of Functional Drinks by Off-trade Value 2005-2008
- Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2008-2013
- Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2008-2013
- Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2008-2013
- Table 52 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2008-2013