Global Energy Shot Drinks 2009

Zenith's new topical market report on the emerging energy shot drinks segment investigates the reasons behind its origin, the opportunities it holds as well as examining the challenges it may face.

Zenith's Global Energy Shot Drinks report provides full market totals by volume and value, three year forecasts and brand profiles, complete with a full market commentary including a look at claims and other obstacles that could impact the category's future development.

• Energy shot drinks volume sales in million litres, 2007-10
• Energy shot drinks volume growth, 2007-10
• Energy shot drinks in million units, 2007-10
• Energy shot drinks market value in million dollars, 2007-10
• Energy shot drinks value growth, 2007-10
• Category origins
• Target market and product placement
• Typical and emerging energy drink ingredients
• Potential energy shot drinks applications
• Challenges and regulation
• Energy shot drinks SWOT analysis
• Brand profiles

Zenith's Global Energy Shot Drinks report is based on detailed research into the opportunities and threats facing the emerging market segment. Zenith's outline findings are that:

• Energy shots are essentially a phenomenon that is emanating from the US.
• Alongside the move towards 'healthy energy', they represent one of the energy drinks sector's strongest growth areas.
• Packaged predominantly in 2oz plastic bottles, their presence could well start to proliferate the globe in the foreseeable future.
• A derivative of regular energy drinks, the segment is emerging for a number of reasons: manufacturers' desire to find their point of differentiation; consumers' changing needs and energy requirements; and through an increasingly pressing demand for innovation.
• Their positioning as vitamin/dietary supplements opens up new product placement options outside regular energy drinks channels.
• Opportunities also exist in terms of new target markets, ingredients and base applications.
• Challenges to overcome include the current economic climate, carving out new niches, finding effective packaging solutions and the increasingly regulatory environment surrounding claims.