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Sports Nutrition in Turkey

  • Publication Date:May 2013
  • Publisher:Euromonitor
  • Product Type: Report
  • Pages:27
  • ISBN:190235

Sports Nutrition in Turkey

Sports nutrition in Turkey increased in value by 28% in 2012, rising to TL42 million. This growth was stimulated by the proliferation of gymnasiums, health clubs and fitness studios throughout the country as well and the changing attitudes towards fitness among the majority of Turkish consumers as well as the rising number of discounts and promotions offered by the leading sports nutrition companies. As a result of the busy lifestyles being led by Turkey's young urban consumers and the lack of...

Euromonitor International's Sports Nutrition in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Non-Protein Products, Protein Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Nutrition market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International
May 2013


Competitive Landscape
Category Data
Table 1 Sales of Sports Nutrition: Value 2007-2012
Table 2 Sales of Sports Nutrition: % Value Growth 2007-2012
Table 3 Sports Nutrition Company Shares 2008-2012
Table 4 Sports Nutrition Brand Shares 2009-2012
Table 5 Forecast Sales of Sports Nutrition: Value 2012-2017
Table 6 Forecast Sales of Sports Nutrition: % Value Growth 2012-2017
Executive Summary
Consumer Health Registered Strong Growth in 2012
Lack of the OTC Legislation Limits the Potential of the OTC Market
Multinational Companies Continue To Lead Sales of Consumer Health in 2012
Chemists/pharmacists Remains the Most Important Distribution Channel
Consumer Health Is Expected To Show Positive Growth Over the Forecast Period
Key Trends and Developments
Lack of Clearly Defined OTC Legislation Limits Overall Sales of OTC Products
Growing Middle Class Fuels Sales in Consumer Health
Rising Life Expectancy Drives Demand for Vitamins and Dietary Supplements
Improving Health and Wellness Trend Stimulates Growth in Consumer Health
Increased Internet Penetration Spurs Online Advertising and Growth in Non-store Retailing
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2007-2012
Table 8 Life Expectancy at Birth 2007-2012
Market Data
Table 9 Sales of Consumer Health by Category: Value 2007-2012
Table 10 Sales of Consumer Health by Category: % Value Growth 2007-2012
Table 11 Consumer Health Company Shares 2008-2012
Table 12 Consumer Health Brand Shares 2009-2012
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2007-2012
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2012
Table 15 Forecast Sales of Consumer Health by Category: Value 2012-2017
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2012-2017
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Summary 1 OTC: Switches 2010-2012
Summary 2 Research Sources

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