Innovation in Soft Drinks

Content

• Executive Summary
  • Market drivers and issues
  • Growth opportunities in soft drinks
  • Innovation and NPD in soft drinks
  • Key trends in the soft drinks market
  • Conclusions
• Chapter 1 Introduction
  • Research methodology
  • What is this report about?
  • The soft drinks market defined
  • Report structure
• Chapter 2 Market drivers and issues
  • Summary
  • Introduction
  • Soft drinks as a driver of obesity
  • Child obesity
  • Soft drinks are not entirely to blame
  • Diet variants
  • Changing product portfolios
  • Coca-Cola
  • PepsiCo
  • Cadbury Schweppes
  • The benzene issue
• Chapter 3 Growth opportunities in soft drinks
  • Summary
  • Introduction
  • Soft drinks market value
  • Soft drinks market value by sub-category
  • Carbonates
  • Bottled waters
  • Soft drinks market volume
  • Soft drinks market volume by sub-category
  • Carbonates
  • Energy drinks
  • Functional and nutraceutical drinks
  • Trends in share of throat
  • Share of throat by sub-category
  • Growth by region
• Chapter 4 Innovation and NPD in soft drinks
  • Summary
  • Introduction
  • Growth of soft drinks in terms of new product launches
  • Share of soft drinks categories
  • Category analysis
  • Bottled waters
  • Carbonates
  • Dairy drinks
  • Food as drinks
  • Fruit and vegetable juices
  • Health and functional drinks
  • RTD tea and coffee
  • Sports and energy drinks
  • Growth opportunities in soft drinks
  • Regional analysis
  • Europe
  • North America
  • Latin America
  • Asia-Pacific
  • Innovative soft drinks
  • Innovation in formulation
  • New functional ingredients targeting personalized nutrition
  • Combination of unusual or exotic flavors
  • Innovation in packaging
  • Tetra Top
  • Tetra Wedge Aseptic
  • Biodegradable plastic
  • Innovation by category
  • Vegetable drinks
  • Food as soft drinks
  • RTD tea and coffee
  • Product tags on soft drinks food and drinks
  • Flavor trends
• Chapter 5 Key trends in the soft drinks market
  • Summary
  • Introduction
  • Health
  • Hydration +
  • Wellbeing
  • Daily dosing
  • Functional and nutraceutical drinks
  • Natural and organic
  • Convenience
  • Packaging developments
  • Molded bottles
  • Sports caps
  • Lunchbox solutions
  • Premium convenience
  • Sensory
  • Coffee/tea flavored soft drinks
  • Exotic flavors
  • Provenance
  • Features of alcoholic drinks coming into soft drinks
• Chapter 6 Conclusions
  • Summary
  • Introduction
  • Growth opportunities and resistance
  • Health
  • Bottled water
  • Functional drinks
  • Daily dosing
  • Energy drinks
  • Sensory
  • RTD tea and coffee
  • Exotic flavors
  • Index
• List of Figures
  • Figure 2.1: Diet variants of leading soft drinks manufacturers
  • Figure 2.2: Ipsei functional drink
  • Figure 2.3: Nutrisoda and SoBe functional brands
  • Figure 2.4: Brands accused of excessive levels of benzene
  • Figure 3.5: PepsiCo multi-packs and iced tea brand in Eastern Europe
  • Figure 3.6: Coca-Cola's Sugar Free Full Throttle and PepsiCo's SoBe No Fear Super Energy Supplement Drink
  • Figure 3.7: Pomegreat 100
  • Figure 3.8: Share of throat within soft drinks - Soft drinks categories (global)
  • Figure 3.9: Growth by category, servings, 1999-2009
  • Figure 3.10: PepsiCo's Aquafina brand and Coca-Cola's Powerade
  • Figure 3.11: Soft drinks growth by region, servings (1999-2009)
  • Figure 4.12: % growth of soft drinks in terms of growth of share of new product launches, 2003-2006
  • Figure 4.13: Share of soft drinks launched, (%), 2002 and 2005
  • Figure 4.14: Volvic Th Rouge and Carpe Diem
  • Figure 4.15: Tesco's Reducol and Carrefour Sanus Yogurt Drink
  • Figure 4.16: Luxlait Wellness 4 Boisson au Petit-Lait
  • Figure 4.17: Weider Diet Support Powdered Breakfast Drink
  • Figure 4.18: Bossa Nova Aai Juice
  • Figure 4.19: Sirco and Gefilus
  • Figure 4.20: Coca-Cola Blak and Pepsi Max Cino
  • Figure 4.21: Arizona green teas
  • Figure 4.22: Nestl PowerBar Sports Gel
  • Figure 4.23: Market opportunity of soft drinks sub-categories, current market value vs. potential market value
  • Figure 4.24: % of soft drinks launched in Europe, 2002-2006
  • Figure 4.25: Knorr Vie Shots and Friesche Vlag Breaker Fruit Fruitsnack
  • Figure 4.26: % of soft drinks launched in North America, 2002-2006
  • Figure 4.27: Gatorade Rain Thirst Quencher Beverage and Advance by POWERade Hydration & Energy Drink
  • Figure 4.28: % of soft drinks launched in Latin America, 2002-2006
  • Figure 4.29: Terma Bebida Preparada con Hierbas y Frutos and 7Up H2Oh!
  • Figure 4.30: % of soft drinks launched in Asia-Pacific, 2002-2006
  • Figure 4.31: Arkray Kyoyu Murasaki Jiru and Tropicana Pure Premium juices
  • Figure 4.32: Innovative products targeting personalized nutrition
  • Figure 4.33: Innovative products that combine unusual or exotic flavors
  • Figure 4.34: McCain Cool Quenchers Frozen Concentrated Punch
  • Figure 4.35: Tetra Wedge Aseptic
  • Figure 4.36: Biota Spring Water
  • Figure 4.37: Innovation in soft drinks, 2002-2006
  • Figure 4.38: Innovative vegetable drinks
  • Figure 4.39: Pokka Handy Pudding
  • Figure 4.40: Ito En Sencha Shot Japanese Green Tea
  • Figure 4.41: Nestea Ice Flavored Iced Tea
  • Figure 5.42: The three mega-trends
  • Figure 5.43: Hydration +
  • Figure 5.44: Innovative examples of hydration +
  • Figure 5.45: Innovative wellbeing products
  • Figure 5.46: Prevalence of chronic diseases in Europe, Japan, US, (000's patients), 2003
  • Figure 5.47: Heart healthy drinks
  • Figure 5.48: Innocent smoothies
  • Figure 5.49: Convenience in soft drinks
  • Figure 5.50: Molded bottles for convenience
  • Figure 5.51: Evolution of the sports cap
  • Figure 5.52: Soft drinks lunchbox solutions
  • Figure 5.53: Premium exotic juices
  • Figure 5.54: Starbucks Ready to Drink Iced Coffee
  • Figure 5.55: Fortuna Fruit Drink
  • Figure 5.56: Premium 'masstige' drinks
  • Figure 5.57: Shloer and Tau Spring Water - Crossover with alcoholic drinks
  • Figure 6.58: Tropicana Essentials Juice - With Benecol
  • Figure 6.59: Ginger Soother Beverage
  • Figure 6.60: Green tea drinks launched in Europe
• List of Tables
  • Table 2.1: Percentage of overweight and obese adult consumers by country, 2004-2009 (% adult population)
  • Table 2.2: Diet carbonates market value by country, 2004-2009 (US$ m)
  • Table 3.3: Soft drinks market value, US$bn, 2005-2009
  • Table 3.4: Soft drinks market value by type, US$bn, Europe and the US, 2005 -2009
  • Table 3.5: Soft drinks market volume, liters bn, 2005-2009
  • Table 3.6: Soft drinks market volume by sub-category, liters bn, Europe and the US, 2005 -2009
  • Table 3.7: Share of throat - Soft drinks vs all other drinks (global)
  • Table 4.8: % of types of innovation within innovative soft drinks products, 2002-2006
  • Table 4.9: Top 20 product tags on new product packaging, % of all soft drinks launched, 2003- 2006
  • Table 4.10: Top 20 flavors of the new product introductions, % of all soft drinks launched, 2003- 2006
  • Table 6.11: Opportunities and resistors in soft drinks