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Japanese Product Innovation Series Market Report: Soft Drinks

  • Publication Date:June 2008
  • Publisher:Datamonitor
  • Product Type: Report
  • Pages:22

Japanese Product Innovation Series Market Report: Soft Drinks

Introduction

A regular round up of soft drinks market developments and product launches from Japan.

Scope

The total production of soft drinks reached 19.24 million kl and JPY 3.83 trillion in 2007; both showed more than 3% growth compared with 2006. While tea, coffee and carbonated drinks are the most consumed soft drinks, carbonated drinks and packaged water showed the most significant growth. Products with a healthy product image, such as zero / low calorie content and with beneficial health effects, were the focus in the market. Coca-Cola, Suntory and Kirin are the leading three companies in the soft drinks market.

Highlights

Packaged water and carbonated drinks revealed the strongest growth in 2007, and the total soft drinks market is forecasted to show a positive growth in 2008. The consumption per capita of soft drinks surpassed 145 liters in 2007, and ready-to-drink tea remained as the biggest sector and accounts for more than 30% of the consumption. The top five companies account for over 75% of the market in 2007 and have gradually gained more market share over the years.

Reasons to Purchase

This brief covers analysis of the total soft drinks market in Japan in 2007, including production, sales and consumption. It contains trends of development in sectors including coffee, tea, carbonated drinks, fruit-based drinks, packaged water, sports drinks and others. It also covers key product developments from leading manufacturers in each sector.

  • Catalyst
  • Summary
  • Analysis
  • Total Market Review
    • Soft Drinks Became The Most Valuable Sector Among The Food And Beverage Industry In Japan In 2007
    • In 2007, Rtd Tea Drinks Remained As The Biggest Sector, While Total Market Growth Was Mainly From Carbonated Drinks And Mineral Water
    • Consumption Per Capita Reached 145 Liters In 2007
    • The Top Five Companies Account For 75.25% Of The Market
    • Sector Analysis
  • Coffee Sector: Market Showed Minor Growth In 2007
    • Coca-Cola Georgia Is The Leading Brand
    • Key Product Developments From Major Manufacturers
    • Tea Sector: Suntory And Ito En Are The Major Forces Behind Growth
    • Ito En Continued To Gain Market Share Amid Decline In The Green Tea Segment
    • Suntory Oolong Cha Leads The Growth Of Oolong Tea Segment
    • Key Product Developments From Major Manufacturers
  • Carbonated Drinks Sector: Zero Calorie Colas And Clear Carbonated Drinks Are The Main Forces Behind Growth In 2007
    • Coca-Cola And Pepsi Are Forming A Duopoly Market In The Cola Segment
    • Key Product Developments From Major Manufacturers
  • Fruit-Based Juice Sector: Drinks Containing More Than 10% Fruit Juice Showed The Greatest Growth
    • Coca-Cola Is The Leader In The Sector
    • Key Product Developments From Major Manufacturers
  • Packaged Water Sector: Strong Sales Growth Is Expected To Continue
    • Japanese Sourced Packaged Water Accounts For More Than Three Quarters Of This Sector
    • Key Product Developments From Major Manufacturers
  • Sports Drinks Sector: Aquarius Is The Clear Leader In The Sector
    • Key Product Developments From Major Manufacturers
  • Milky Drinks Sector: Calpis Remains At The Dominating Position In The Sector
    • Key Product Developments From Major Manufacturers
  • Appendix
    • Further Reading
    • Ask The Analyst
    • Datamonitor Consulting
    • Disclaimer
    • Table 1: Production Of Soft Drinks In Japan (Volume = 1,000 Kl, Value = Jpy Billion)
    • Table 2: Consumption Of Soft Drinks In 2007 In Japan
    • Table 3: Shipments Of Top Soft Drinks Companies In Japan (000 Cases)
    • Table 4: Consumption Of Rtd Coffee Products In 2007 In Japan
    • Table 5: Shipments By Market Leaders In Coffee Drinks (Million Cases)
    • Table 6: Production Of Rtd Tea Drinks In Japan (000 Kl, Jpy Billion)
    • Table 7: Consumption Of Rtd Tea In 2007 In Japan
    • Table 8: Shipments By Market Leaders In Green Tea Drinks (Million Cases)
    • Table 9: Shipments By Market Leaders In Oolong Tea Drinks (Million Cases)
    • Table 10: Production Of Carbonated Drinks In Japan (000 Kl, Jpy Billion)
    • Table 11: Consumption Of Carbonated Drinks In 2007 In Japan
    • Table 12: Shipments By Market Leaders In Carbonated Drinks (Million Cases)
    • Table 13: Production Of Fruit-Based Juice Drinks In Japan (000 Kl, Jpy Billion)
    • Table 14: Consumption Of Fruit-Based Juice Drinks In 2007 In Japan
    • Table 15: Shipments By Market Leaders In Fruit-Based Juice Drinks (Million Cases)
    • Table 16: Consumption Of Packaged Water Products In 2007 In Japan
    • Table 17: Shipments By Market Leaders In Packaged Water Products
    • Table 18: Shipments By Market Leaders In Sports Drinks Products (Million Cases)
    • Table 19: Consumption Of Milky Drink Products In 2007 In Japan
    • Table 20: Shipments By Market Leaders In Concentrated Type Milky Drinks Products (Kl)
    • Table 21: Shipments By Market Leaders In Straight Type Milky Drinks Products (Kl)
    • Figure 1: Sectors In Soft Drinks And Shares Of Production Volume In 2007
    • Figure 2: Key Rtd Coffee Products From Major Companies
    • Figure 3: Key Rtd Tea Drink Products From Major Companies
    • Figure 4: Key Carbonated Drink Products From Major Companies
    • Figure 5: Key Fruit-Based Juice Drink Products From Major Companies
    • Figure 6: Key Packaged Water Products From Major Companies
    • Figure 7: Key Sports Drink Products From Major Companies
    • Figure 8: Key Milky Drink Products From Major Companies
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