2009 Single-Serve Fruit Beverages in the U.S.

Publication Date	October 2009
Publisher	Beverage Marketing
Product Type	Report
Pages	183
ISBN Number	not applicable
Product Code	BMC00074

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Summary

Fruitful

An in-depth look at the single-serve fruit beverage market in the context of the New Age beverage marketplace, this report covers regions, distribution, packaging, advertiding and demographics.

Content

1. The U.S. Fruit Beverage and New Age Markets
The U.S. Fruit Beverage Market
- Volume
- Retail Dollar Sales
- per Capita Consumption
- Seasonality
The U.S. New Age Beverage Market
The 2008 New Age Market
Exhibits
- U.S. Fruit Beverage Market Volume and Growth 1980 - 2008
- U.S. Fruit Beverage Market Segments Volume 2003 - 2008
- U.S. Fruit Beverage Market Segments Share of Volume 2003 - 2008
- U.S. Fruit Beverage Market Segments Change in Volume 2004 - 2008
- U.S. Fruit Beverage Market Total Retail Dollars and Growth 1982 - 2008
- U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 - 2008
- U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 - 2008
- U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 - 2008
- U.S. Fruit Beverage Market per Capita Consumption 1980 - 2008
- U.S. Fruit Beverage Market Segments per Capita Consumption 1992 - 2008
- Fruit Beverage Seasonality Quarterly Volume Shares 2008
- U.S. New Age Beverage Market Estimated Wholesale Dollar Sales 1996 - 2008
- U.S. New Age Beverage Market Segments Estimated Wholesale Dollar Sales 2003 - 2008
- U.S. New Age Beverage Market Segments Share of Wholesale Dollar Sales 2003 - 2008
- U.S. New Age Beverage Market Segments Change in Wholesale Dollar Sales 2004 - 2008
2. The U.S. Single-Serve Fruit Beverage Market
The Single-Serve Fruit Beverage Industry
- Overview
- Characteristics and Developments
- Superpremium Juices
- Nutrient-Enhanced Fruit Drinks
- Sparkling Juice
Exhibits
- U.S. Single-Serve Fruit Beverage Market Volume and Growth 1993 - 2008
- U.S. Single-Serve Fruit Beverage Market per Capita Consumption 1993 - 2008
- U.S. Single-Serve Fruit Beverage Market Estimated Wholesale Dollars 1993 - 2008
3. Regional Single-Serve Fruit Beverage Markets
Regional Single-Serve Fruit Beverage Markets
- Overview
- The South
- The Midwest
- The West
- The Northeast
Exhibits
- Regional Single-Serve Fruit Beverage Markets Wholesale Dollar Sales 1993 - 2008
- Regional Single-Serve Fruit Beverage Markets Dollar Share 1993 - 2008
- Regional Single-Serve Fruit Beverage Markets Dollar Growth 1994 - 2008
4. Single-Serve Fruit Beverage Distribution Channels
Single-Serve Fruit Beverage Distribution Channels
- Overview
- Convenience Stores
- Supermarkets
- Foodservice
- Mass Merchandisers
- Vending
- Drug Stores
Exhibits
- U.S. Single-Serve Fruit Beverage Market Volume by Distribution Channel 2003 - 2008
- U.S. Single-Serve Fruit Beverage Market Share by Distribution Channel 2003 - 2008
- U.S. Single-Serve Fruit Beverage Market Growth by Distribution Channel 2004 - 2008
5. Single-Serve Fruit Beverage Packaging
Single-Serve Fruit Beverage Packaging Types
- Overview
- Package Sizes
Exhibits
- U.S. Single-Serve Fruit Beverage Market Case Volume by Package Size and Type 2003 - 2008
- U.S. Single-Serve Fruit Beverage Market Case Share by Package Size and Type 2003 - 2008
- U.S. Single-Serve Fruit Beverage Market Case Growth by Package Size and Type 2004 - 2008
6. The Leading Single-Serve Fruit Beverage Companies and Their Brands
The Leading Brands
Pepsico, Inc.
- Overview
- Tropicana - Overview
- Tropicana - Marketing
- Dole - Overview
- Naked Juice - Overview
- Naked Juice - Marketing
- Naked Juice - Distribution
- Izze - Overview
- Izze - Marketing
- Izze - Distribution
- Sobe - Overview
- Sobe- Marketing
- Sobe - Distribution
Coca-Cola Company
- Overview
- Minute Maid - Overview
- Minute Maid - Marketing
- Minute Maid - Distribution
- Fuze - Overview
- Fuze - Marketing
- Fuze - Distribution
Dr Pepper Snapple Group, Inc.
- Overview
- Marketing
- Snapple Beverage Group - Overview
- Snapple Beverage Group - Marketing
- Snapple Beverage Group - Distribution
Ocean Spray
- Overview
- Marketing
- Distribution
Sunny Delight Beverage Company
- Overview
- Marketing
- Distribution
Welch's
- Overview
- Marketing
- Distribution
Pom Wonderful
- Overview
- Marketing
Exhibits
- Leading Single-Serve Fruit Beverages Estimated Wholesale Dollar Sales 2002 - 2007
- Leading Single-Serve Fruit Beverages Dollar Share 2002 - 2007
- Leading Single-Serve Fruit Beverages Dollar Growth 2003 - 2007
- Leading Single-Serve Fruit Beverages Estimated Case Volume 2002 - 2007
- Leading Single-Serve Fruit Beverages Volume Share 2002 - 2007
- Leading Single-Serve Fruit Beverages Volume Growth 2003 - 2007
7. Single-Serve Fruit Beverage Advertising Expenditures
Leading Single-Serve Fruit Beverage Advertisers
Single-Serve Fruit Beverage Advertising by Medium
Exhibits
- Leading Single-Serve Fruit Beverage Advertising Expenditures 2003 - 2008
- Leading Single-Serve Fruit Beverage Share of Advertising Expenditures 2003 - 2008
- Leading Single-Serve Fruit Beverage Change in Advertising Expenditures 2004 - 2008
- Single-Serve Fruit Beverage Advertising Expenditures by Media 2003 - 2008
- Single-Serve Fruit Beverage Share of Advertising Expenditures by Media 2003 - 2008
- Single-Serve Fruit Beverage Change in Advertising Expenditures by Media 2004 - 2008
8. Demographics of The Single-Serve Fruit Beverage Consumer
The Fruit Drink Consumer
- Overview
- Comparative Demographics of Fruit Drink Brands
Exhibits
- Demographics of The Fruit Drink Consumer 2008
- Demographics of The Hawaiian Punch Consumer 2008
- Demographics of The Sunny D Consumer 2008
- Demographics of The Snapple Consumer 2008
9. The Projected U.S. Single-Serve Fruit Beverage Market
The Projected Single-Serve Fruit Beverage Market
- Overview
- Regular Single-Serve Fruit Beverages
- Superpremium Juices
- Nutrient-Enhanced Fruit Drinks
- Sparkling Juice
- Packaging Types
Exhibits
- Projected Single-Serve Fruit Beverage Market Volume and Growth 1993 - 2013
- Projected Single-Serve Fruit Beverage Market Estimated Wholesale Dollars and Growth 1993 - 2013
- Projected Single-Serve Fruit Beverage Market Wholesale Dollar Sales by Segment 2008 - 2013
- Projected Single-Serve Fruit Beverage Market Compound Annual Growth by Segment 2008 - 2013
- Projected Single-Serve Fruit Beverage Market Case Volume by Package Type 2008 - 2013
- Projected Single-Serve Fruit Beverage Market Compound Annual Growth by Package Type 2008 - 2013