Fruit Beverage in the U.S.

THE COMPLETE FRUIT BEVERAGE PICTURE.  This report delivers the details on juices, juice blends, refrigerated, shelf-stable, concentrates, trends by brand, flavors, package and much more. NEW FOR 2008: Provides topline global data.

1. THE U.S. FRUIT BEVERAGE MARKET
The National Fruit Beverage Market
• Volume
• Retail Dollar Sales
• Per Capita Consumption
• Seasonality
Exhibits
• U.S. Fruit Beverage Market Volume & Growth 1980 – 2008
• U.S. Fruit Beverage Market Segments Volume 2003 – 2008
• U.S. Fruit Beverage Market Segments Share of Volume 2003 – 2008
• U.S. Fruit Beverage Market Segments Change in Volume 2004 – 2008
• U.S. Fruit Beverage Market Total Retail Dollars & Growth 1982 – 2008
• U.S. Fruit Beverage Market Segments Estimated Retail Dollar Sales 1982 – 2008
• U.S. Fruit Beverage Market Segments Share of Retail Dollar Sales 1982 – 2008
• U.S. Fruit Beverage Market Segments Change in Retail Dollar Sales 1991 – 2008
• U.S. Fruit Beverage Market Per Capita Consumption 1980 – 2008
• U.S. Fruit Beverage Market Segments Per Capita Consumption 1992 – 2008
• U.S. Fruit Beverage Market Quarterly Volume Share by Segment 2008

2. THE REGIONAL FRUIT BEVERAGE MARKETS
The Regional Fruit Beverage Markets
• Overview
• The Regional Fruit Juice Markets
• The Regional Fruit Drink Markets
Regional Per Capita Consumption
• Overview
• Regional Fruit Juice Consumption
• Regional Fruit Drink Consumption
Exhibits
• U.S. Fruit Beverage Market Volume by Region 2003 – 2008
• U.S. Fruit Beverage Market Share of Volume by Region 2003 – 2008
• U.S. Fruit Beverage Market Change in Volume by Region 2004 – 2008
• U.S. Fruit Juice Market Volume by Region 2003 – 2008
• U.S. Fruit Juice Market Share of Volume by Region 2003 – 2008
• U.S. Fruit Juice Market Change in Volume by Region 2004 – 2008
• U.S. Fruit Drink Market Volume by Region 2003 – 2008
• U.S. Fruit Drink Market Share of Volume by Region 2003 – 2008
• U.S. Fruit Drink Market Change in Volume by Region 2004 – 2008
• U.S. Fruit Juice & Drink Market Per Capita Consumption by Region 2003 – 2008
• U.S. Fruit Juice Market Per Capita Consumption by Region 2003 – 2008
• U.S. Fruit Drink Market Per Capita Consumption by Region 2003 – 2008

3. FRUIT BEVERAGES BY TYPE
Fruit Beverage Types
Fruit Juice
Fruit Drinks
Total Fruit Beverage Marketplace
Exhibits
• Fruit Juice Market Gallonage by Segment 2003 – 2008
• Fruit Juice Market Share by Segment 2003 – 2008
• Fruit Juice Market Growth by Segment 2004 – 2008
• Fruit Drink Market Gallonage by Segment 2003 – 2008
• Fruit Drink Market Share by Segment 2003 – 2008
• Fruit Drink Market Growth by Segment 2004 – 2008
• Fruit Beverage Market Gallonage by Segment 2003 – 2008
• Fruit Beverage Market Share by Segment 2003 – 2008
• Fruit Beverage Market Growth by Segment 2004 – 2008

4. FRUIT BEVERAGES BY FLAVORS
Fruit Beverage Flavors
Fruit Juice Flavors
• Overview
• Frozen Concentrate Juice Flavors
• Chilled, RTS Juice Flavors
• Shelf-Stable Fruit Juice Flavors
• Shelf-Stable Vegetable Juice Flavors
Fruit Drink Flavors
• Overview
• Frozen Concentrate Drink Flavors
• Chilled, RTS Drink Flavors
• Shelf-Stable Fruit Drink Flavors
Exhibits
• Fruit Juice Volume & Growth by Flavor 2007 – 2008
• Fruit Juice Share of Volume by Flavor 2007 – 2008
• Frozen Concentrate Juice Flavors Volume 2003 – 2008
• Frozen Concentrate Juice Flavors Share of Volume 2003 – 2008
• Frozen Concentrate Juice Flavors Change in Volume 2004 – 2008
• Chilled, Ready-to-Serve Juice Flavors Volume 2003 – 2008
• Chilled, Ready-to-Serve Juice Flavors Share of Volume 2003 – 2008
• Chilled, Ready-to-Serve Juice Flavors Change in Volume 2004 – 2008
• Shelf-Stable Juice Flavors Volume 2003 – 2008
• Shelf-Stable Juice Flavors Share of Volume 2003 – 2008
• Shelf-Stable Juice Flavors Change in Volume 2004 – 2008
• Shelf-Stable Vegetable Juice Flavors Volume 2003 – 2008
• Shelf-Stable Vegetable Juice Flavors Share of Volume 2003 – 2008
• Shelf-Stable Vegetable Juice Flavors Change in Volume 2004 – 2008
• Fruit Drinks Volume & Growth by Flavor 2007 – 2008
• Fruit Drinks Share of Volume by Flavor 2007 – 2008
• Frozen Concentrate Fruit Drink Flavors Volume 2003 – 2008
• Frozen Concentrate Fruit Drink Flavors Share of Volume 2003 – 2008
• Frozen Concentrate Fruit Drink Flavors Change in Volume 2004 – 2008
• Chilled, Ready-to-Serve Fruit Drink Flavors Volume 2003 – 2008
• Chilled, Ready-to-Serve Fruit Drink Flavors Share of Volume 2003 – 2008
• Chilled, Ready-to-Serve Fruit Drink Flavors Change in Volume 2004 – 2008
• Shelf-Stable Fruit Drink Flavors Volume 2003 – 2008
• Shelf-Stable Fruit Drink Flavors Share of Volume 2003 – 2008
• Shelf-Stable Fruit Drink Flavors Change in Volume 2004 – 2008

5. FRUIT JUICE IMPORTS & EXPORTS
Imports & Exports
The Imported Fruit Juice Market
• Overview
• Flavors
• Countries of Origin
Imported Apple/Pear Juice Volume by Country
Imported Orange Juice Volume by Country
Imported Pineapple Juice Volume by Country
Imported Grape Juice Volume by Country
The Exported Fruit Juice Market
• Overview
• Flavors
• Destination Countries
Exported Orange Juice Volume by Country
Exported Grapefruit Juice Volume by Country
Exported Blended Fruit Juice Volume by Country
Exported Grape Juice Volume by Country
Exported Apple Juice Volume by Country
Exhibits
• Imported Fruit Juices All Countries & Flavors 1978 – 2008
• Imported Fruit Juice Gallonage as a Percentage of the Total Domestic Juice Market 1991 – 2008
• Imported Fruit Juice by Flavor 2003 – 2008
• Imported Fruit Juice by Flavor Share of Volume 2003 – 2008
• Imported Fruit Juice by Flavor Change in Volume 2004 – 2008
• Imported Fruit Juice Market Volume by Country of Origin 2003 – 2008
• Imported Fruit Juice Market Share by Country of Origin 2003 – 2008
• Imported Fruit Juice Market Growth by Country of Origin 2004 – 2008
• Imported Apple/Pear Juice Market Volume by Country 2003 – 2008
• Imported Apple/Pear Juice Market Share by Country 2003 – 2008
• Imported Apple/Pear Juice Market Growth by Country 2004 – 2008
• Imported Orange Juice Market Volume by Country 2003 – 2008
• Imported Orange Juice Market Share by Country 2003 – 2008
• Imported Orange Juice Market Growth by Country 2004 – 2008
• Imported Pineapple Juice Market Volume by Country 2003 – 2008
• Imported Pineapple Juice Market Share by Country 2003 – 2008
• Imported Pineapple Juice Market Growth by Country 2004 – 2008
• Imported Grape Juice Market Volume by Country 2003 – 2008
• Imported Grape Juice Market Share by Country 2003 – 2008
• Imported Grape Juice Market Growth by Country 2004 – 2008
• Exported Fruit Juices All Countries & Flavors 1987 – 2008
• U.S. Juice Exports Volume by Flavor 2003 – 2008
• U.S. Juice Exports Share by Flavor 2003 – 2008
• U.S. Juice Exports Growth by Flavor 2004 – 2008
• Leading Recipients of U.S. Juice Exports Volume by Country 2003 – 2008
• Leading Recipients of U.S. Juice Exports Share by Country 2003 – 2008
• Leading Recipients of U.S. Juice Exports Growth by Country 2004 – 2008
• Exported Orange Juice Market Volume by Country 2003 – 2008
• Exported Orange Juice Market Share by Country 2003 – 2008
• Exported Orange Juice Market Growth by Country 2004 – 2008
• Exported Grapefruit Juice Market Volume by Country 2003 – 2008
• Exported Grapefruit Juice Market Share by Country 2003 – 2008
• Exported Grapefruit Juice Market Growth by Country 2004 – 2008
• Exported Blended Fruit Juice Market Volume by Country 2003 – 2008
• Exported Blended Fruit Juice Market Share by Country 2003 – 2008
• Exported Blended Fruit Juice Market Growth by Country 2004 – 2008
• Exported Grape Juice Market Volume by Country 2003 – 2008
• Exported Grape Juice Market Share by Country 2003 – 2008
• Exported Grape Juice Market Growth by Country 2004 – 2008
• Exported Apple Juice Market Volume by Country 2003 – 2008
• Exported Apple Juice Market Share by Country 2003 – 2008
• Exported Apple Juice Market Growth by Country 2004 – 2008

6. FRUIT BEVERAGE COMPANIES AND THEIR BRANDS
The Leading Companies
 PepsiCo, Inc./Tropicana Products, Inc.
• Overview
• Tropicana – Overview
• Tropicana – Marketing
• Tropicana – Distribution
• Tropicana – Management
• Naked Juice – Overview
• Naked Juice – Marketing
• Naked Juice – Distribution
• Izze – Overview
• Izze – Marketing
• Izze – Distribution
• SoBe – Overview
• SoBe – Marketing
• SoBe – Distribution
Coca-Cola Company/Minute Maid
• Overview
• Minute Maid – Overview
• Minute Maid – Marketing
• Minute Maid – Distribution
• Fuze Beverage – Overview
• Fuze Beverage – Marketing
• Fuze Beverage – Distribution
Ocean Spray
• Overview
• Marketing
• Distribution
• Management
Dr Pepper Snapple Group, Inc.
• Overview
• Mott's USA – Overview
• Mott's USA – Marketing
• Snapple Beverage Group – Overview
• Snapple Beverage Group – Marketing
• Snapple Beverage Group – Distribution
• Distribution
Florida's Natural Growers
• Overview
• Marketing
• Distribution
Welch’s
• Overview
• Marketing
• Distribution
• Management
Nestlé USA
• Overview
• Marketing
• Distribution
Sunny Delight Beverages Company
• Overview
• Marketing
• Distribution
Kraft Foods Inc.
• Overview
• Marketing
• Distribution
Tree Top, Inc.
• Overview
• Marketing
• Distribution
Apple & Eve L.P.
• Overview
• Marketing
• Distribution
Exhibits
• Leading Fruit Beverage Companies & Their Brands Estimated Producers' Revenues 2004 – 2008
• Leading Fruit Beverage Companies & Their Brands Share of Estimated Producers' Revenues 2004 – 2008
• Leading Fruit Beverage Companies & Their Brands Change in Estimated Producers' Revenues 2005 – 2008
• Leading U.S. Fruit Beverage Brands Estimated Producers' Revenues 2004 – 2008
• Leading U.S. Fruit Beverage Brands Share of Estimated Producers' Revenues 2004 – 2008
• Leading U.S. Fruit Beverage Brands Change in Estimated Producers' Revenues 2005 – 2008
• Leading Fruit Beverage Companies & Their Brands Estimated Volume 2004 – 2008
• Leading Fruit Beverage Companies & Their Brands Share of Estimated Volume 2004 – 2008
• Leading Fruit Beverage Companies & Their Brands Change in Estimated Volume 2005 – 2008
• Leading Fruit Beverage Brands Estimated Volume 2004 – 2008
• Leading Fruit Beverage Brands Share of Estimated Volume 2004 – 2008
• Leading Fruit Beverage Brands Change in Estimated Volume 2005 – 2008

7. FRUIT BEVERAGE DISTRIBUTION CHANNELS
Fruit Beverage Volume by Distribution Channel
• Overview
• Fruit Beverages
• Fruit Juice
• Fruit Drinks
Exhibits
• Fruit Beverages Estimated Volume by Distribution Channel 2003 – 2008
• Fruit Beverages Share of Estimated Volume by Distribution Channel 2003 – 2008
• Fruit Beverages Change in Estimated Volume by Distribution Channel 2004 – 2008
• Fruit Juice Estimated Volume by Distribution Channel 2003 – 2008
• Fruit Juice Share of Estimated Volume by Distribution Channel 2004 – 2008
• Fruit Juice Change in Estimated Volume by Distribution Channel 2004 – 2008
• Fruit Drinks Estimated Volume by Distribution Channel 2003 – 2008
• Fruit Drinks Share of Estimated Volume by Distribution Channel 2003 – 2008
• Fruit Drinks Change in Estimated Volume by Distribution Channel 2004 – 2008

8. FRUIT BEVERAGE PACKAGING
Fruit Beverage Package Types
• Overview
Fruit Juice Packaging
• Frozen Concentrate
• Chilled, RTS
• Shelf-Stable
Fruit Drink Packaging
• Shelf-Stable
Exhibits
• Frozen Concentrate Orange Juice Share by Size of Can 1991 – 2008
• Chilled, Ready-to-Serve Orange Juice Share by Size of Can 1991 – 2008
• Chilled, Ready-to-Serve Orange Juice Share by Type of Container 1975 – 2008
• Shelf-Stable Fruit Juice Packaging Volume by Type of Container 2003 – 2008
• Shelf-Stable Fruit Juice Packaging Share of Volume by Type of Container 2003 – 2008
• Shelf-Stable Fruit Juice Packaging Growth by Type of Container 2004 – 2008
• Shelf-Stable Fruit Drink Packaging Volume by Type of Container 2003 – 2008
• Shelf-Stable Fruit Drink Packaging Share of Volume by Type of Container 2003 – 2008
• Shelf-Stable Fruit Drink Packaging Growth by Type of Container 2004 – 2008

9. THE U.S. POWDERED FRUIT DRINK MARKET
Powdered Fruit Drinks
• Volume
• Retail Dollars
Leading Powdered Fruit Drink Brands
Exhibits
• Powdered Fruit Drink Market Volume & Retail Sales 1983 – 2008
• Powdered Fruit Drink Market Volume by Brand 2003 – 2008
• Powdered Fruit Drink Market Share of Volume by Brand 2003 – 2008
• Powdered Fruit Drink Market Change in Volume by Brand 2004 – 2008

10. FRUIT BEVERAGE ADVERTISING EXPENDITURES
Fruit Beverage Advertising
• Overview
• Expenditures on Fruit Juice Ads
• Expenditures on Fruit Drink Ads
Powdered Fruit Drink Advertising
Fruit Beverages Advertising by Medium
Exhibits
• Fruit Juice & Fruit Drink Estimated Advertising Expenditures 1990 – 2008
• Fruit Juice & Fruit Drink Estimated Advertising Expenditures 2003 – 2008
• Fruit Juice & Fruit Drink Share of Estimated Advertising Expenditures 2003 – 2008
• Fruit Juice & Fruit Drink Change in Estimated Advertising Expenditures 2004 – 2008
• Leading Fruit Juice Brands Estimated Advertising Expenditures 2003 – 2008
• Leading Fruit Juice Brands Share of Estimated Advertising Expenditures 2003 – 2008
• Leading Fruit Juice Brands Change in Estimated Advertising Expenditures 2004 – 2008
• Leading Fruit Drink Brands Estimated Advertising Expenditures 2003 – 2008
• Leading Fruit Drink Brands Share of Estimated Advertising Expenditures 2003 – 2008
• Leading Fruit Drink Brands Change in Estimated Advertising Expenditures 2004 – 2008
• Powdered Fruit Drink Brands Estimated Advertising Expenditures 1990 – 2008
• Leading Powdered Fruit Drink Brands Estimated Advertising Expenditures 2003 – 2008
• Leading Powdered Fruit Drink Brands Share of Estimated Advertising Expenditures 2003 – 2008
• Leading Powdered Fruit Drink Brands Change in Estimated Advertising Expenditures 2004 – 2008
• Estimated Advertising Expenditures for All Fruit Beverage Brands by Media 2003 – 2008
• Estimated Share of Advertising Expenditures for All Fruit Beverage Brands by Media 2003 – 2008
• Estimated Change in Advertising Expenditures for All Fruit Beverage Brands by Media 2004 – 2008

11. U.S. FRUIT JUICE PRICING
Juice Pricing
• Producer Prices
• Consumer Prices
Exhibits
• Producer Price Index Changes for Selected Frozen & Canned Juices & All Commodities 1991 – 2008
• Consumer Price Index Changes for Frozen & Non-Frozen Noncarbonated Juices & Drinks & Other Items 1991 – 2008

12. DEMOGRAPHICS OF THE FRUIT BEVERAGE CONSUMER
The Fruit Beverage Consumer
• Overview
• Fruit Juice Brand Comparison
• Fruit Drink Brand Comparison
Exhibits
• Demographics of the 100% Fruit Juice Consumer 2008
• Demographics of the Fruit Drink Consumer 2008
• Demographics of the Tropicana Juice Consumer 2008
• Demographics of the Minute Maid Juice Consumer 2008
• Demographics of the Ocean Spray Juice Consumer 2008
• Demographics of the Store Brand Juice Consumer 2008
• Demographics of the Hawaiian Punch Consumer 2008
• Demographics of the Hi-C Consumer 2008
• Demographics of the Snapple Consumer 2008
• Demographics of the Sunny D Consumer 2008
• Demographics of the Store Brand Fruit Drink Consumer 2008

13. THE PROJECTED U.S. FRUIT BEVERAGE MARKET
The Projected National Fruit Beverage Market
• Overview
The Projected Fruit Juice Market
The Projected Fruit Drink Market
The Projected Powdered Fruit Drink Market
Exhibits
• Projected U.S. Fruit Beverage Market Volume & Per Capita Consumption 2008 – 2013
• Projected U.S. Fruit Beverage Market Compound Annual Growth 1985 – 2013
• Projected U.S. Fruit Juice & Drink Market Volume by Type 2008 – 2013
• Projected U.S. Fruit Juice & Drink Market Share 2008 – 2013
• Projected U.S. Fruit Juice & Drink Market Compound Annual Growth 2008 – 2013
• Projected U.S. Fruit Juice Market Volume by Type 2008 – 2013
• Projected U.S. Fruit Juice Market Share by Type 2008 – 2013
• Projected U.S. Fruit Juice Market Compound Annual Growth by Type 2008 – 2013
• Projected U.S. Fruit Drink Market Volume by Type 2008 – 2013
• Projected U.S. Fruit Drink Market Share by Type 2008 – 2013
• Projected U.S. Fruit Drink Market Compound Annual Growth by Type 2008 – 2013
• Projected U.S. Powdered Fruit Drink Mix Market Volume & Growth 2008 – 20

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