Scandinavian Market for Non-Dairy Drinks, The

Sales of non-dairy drinks are increasing at a fast rate in Scandinavia on the back of marketing efforts of the retailers and new product launches.

Scandinavians are the largest milk drinkers in Europe however the rising incidence in food allergies and growing awareness of the health benefits of dairy alternatives are stimulating consumer demand. The supermarkets are responding to this by broadening their range of non-dairy products and stepping up marketing activities.

High market growth rates have encouraged a number of Scandinavian companies to start production of non-dairy products. The leading producers are based in Sweden, which is the source of about two-thirds of the oat drinks sold in Europe. Companies are focusing on New Product Development (NPD) to increase sales with a number of novel oat drinks launched in the last year.

The Norwegian market is poised to show the highest growth in the coming years. Norwegian revenues are projected to double between 2003 and 2009 as retailers roll out non-dairy drinks in their stores to cater to the growing number of consumers suffering from lactose intolerance.

Country Coverage
Denmark Finland
Norway Sweden

Product Segments
Soya Drinks Rice Drinks Oat Drinks

The report provides the following market & competitive information:

• Market size (Revenues and Volumes)
• Market Growth Rates, 2003-2008
• Market Trends
• Average Prices and Pricing Trends
• Distribution Structure
• Competitive Analysis
• Market Shares of Leading Producers/Suppliers
• Sales Breakdown by Channels
• Profiles of Leading Producers and Major Retailers
• Strategic Recommendations

• Chapter 1: Executive Summary
  • Product Definition and Segmentation
  • Research Methodology
  • Forecast Assumptions
  • Market Overview
  • Volume & Revenue Forecasts, 1999-2009
  • Market Trends
  • Competitive Analysis
  • Sales Analysis
  • Strategic Recommendations
  • Conclusions
• Chapter 2: The Danish Market for Non-Dairy Drinks
  • Strategic Analysis of the Total Non-Dairy Drinks Market
  • Market Summary and Overview
  • Volume and Revenue Forecasts, 1999-2009
  • Market Trends
  • Pricing Analysis
  • Distribution Analysis
  • Competitive Analysis
  • Sales Analysis
  • Retailer Analysis
  • Strategic Analysis of the Soya Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
  • Strategic Analysis of the Rice Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
  • Strategic Analysis of the Oat Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
• Chapter 3: The Swedish Market For Non-Dairy Drinks
  • Strategic Analysis of the Total Non-Dairy Drinks Market
  • Market Summary and Overview
  • Volume and Revenue Forecasts, 1999-2009
  • Market Trends
  • Pricing Analysis
  • Distribution Analysis
  • Competitive Analysis
  • Sales Analysis
  • Retailer Analysis
  • Strategic Analysis of the Soya Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
  • Strategic Analysis of the Rice Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
  • Strategic Analysis of the Oat Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
• Chapter 4: The Finnish Market For Non-Dairy Drinks
  • Strategic Analysis of the Total Non-Dairy Drinks Market
  • Market Summary and Overview
  • Volume and Revenue Forecasts, 1999-2009
  • Market Trends
  • Pricing Analysis
  • Distribution Analysis
  • Competitive Analysis
  • Sales Analysis
  • Retailer Analysis
  • Strategic Analysis of the Soya Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
  • Strategic Analysis of the Rice Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
  • Strategic Analysis of the Oat Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
• Chapter 5: The Norwegian Market For Non-Dairy Drinks
  • Strategic Analysis of the Total Non-Dairy Drinks Market
  • Market Summary and Overview
  • Volume and Revenue Forecasts, 1999-2009
  • Market Trends
  • Pricing Analysis
  • Distribution Analysis
  • Competitive Analysis
  • Sales Analysis
  • Retailer Analysis
  • Strategic Analysis of the Soya Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
  • Strategic Analysis of the Rice Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
  • Strategic Analysis of the Oat Drinks Market
  • Volume and Revenue Forecasts, 1999-2009
  • Competitive Analysis
  • Sales Analysis
  • Product Analysis
• Chapter 6: Database Of Main Companies
  • Producers & Distributors
  • Retailers
  • Associations & Others