This databook provides key data and information on the soft drinks market in Brazil. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope of this research
- Contains information on seven categories: carbonates, bottled water, juices, functional drinks, concentrates, smoothies and RTD tea and coffee
- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
- Review of the top two companies within the soft drinks market, including company overview, key facts and business description
Research and analysis highlights
- The market for soft drinks in Brazil increased at a compound annual growth rate of 3.7% between 2003 and 2008.
- The carbonates category led the soft drinks market in Brazil, accounting for a share of 74.6%.
- Leading players in Brazilian soft drinks market include Coca-Cola Company, The, Pepsico, Inc. and Inbev.
Key reasons to purchase this research
- Develop business strategies by understanding the quantitative trends within the soft drinks market in Brazil
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements