Soft drinks in Latin America to 2010

Introduction

This databook is a detailed information resource covering all the key data points on Soft Drinks in Latin America. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010 for 7 countries covered within the Latin America region.

Scope

• Contains information on 6 categories: Bottled water, RTD tea & coffee, Concentrates, Juices, Carbonates, Functional drinks.
• Provides market value, volume, expenditure and consumption data by market, segment and sub segment.
• Includes company and brand share data by category, as well as distribution channel data.
• Contains market value segmentation by demographic and socioeconomic group.

Highlights

The market for Soft Drinks in Latin America for the 7 countries covered increased between 2000-2005, growing at an average annual rate of 5.0%.

The leading company in the market in 2005 was Coca-Cola FEMSA, S.A. de C.V. The second-largest player was PepsiCo, Inc. with Groupe Danone in third place.

The report provides market coverage for Latin America consisting of the following countries: Argentina, Brazil, Chile, Colombia, Mexico, Uruguay and Venezuela.

Reasons to Purchase

• Discover the major quantitative trends affecting the Soft Drinks markets.
• Understand consumers' consumption and expenditure patterns for the 7 countries covered.
• Understand the future direction of the market with reliable historical data and full five year forecasting.