15th Web Site Globalization

Summary

The Internet is the main communications medium in this borderless virtual world, and one that no organization operating beyond its domestic borders can afford to ignore. Web globalization has revealed that successful international branding and user experience rely on the delicate balance between centralized management and local empowerment. Companies must initiate and foster cooperation between their technical and non-technical communities. On the other hand, these organizational aspects must be combined to well-defined processes within the appropriate technical framework.

Don't miss out on the opportunity to benchmark, network and learn with Web site Globalization colleagues. Mark your calendar: 15th Web Site Globalization October 20-22 San Francisco, California and call 1-800-882-8684 to reserve your seat today! Go to www.iqpc.com/us/global to review the agenda.