U.S. Aerospace and Defense 2009 Go-to-Market Strategy Guide

Publication Date	April 2009
Publisher	IDC
Product Type	Report
Pages	25
ISBN Number	not applicable
Product Code	IDC06952

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Summary

This Manufacturing Insights report details the latest IT trends, challenges, and opportunities that will shape the aerospace and defense (A&D) industry in 2009. From reporting on the general health of the industry to zeroing in on the fastest-growing geographic segments and top technology buyers to providing key IT budget and industry metrics, this guide gives aerospace and defense companies and IT vendors a bird's-eye view of everything they need to know to build a go-to-market plan for the coming year.

"While the A&D industry is still strong, it is not immune to the economic crisis. As this industry is also undergoing significant changes in its operational models, smart IT investment will continue to be a major contributor for the companies that realize success," says Joe Barkai, practice director, Product Life-Cycle Strategies.

Content

Manufacturing Insights Opinion
In This Report
Situation Overview
- Industry Health and Outlook for 2009
  - Industry Shape and Size
  - Figure: U.S. IT Spending Opportunity by Industry
  - Industry Indicators and Key Business Metrics
  - Figure: Aerospace and Defense Manufacturing Industry and Overall EOVC Revenue Index, 1Q04-4Q08
  - Figure: Aerospace and Defense Manufacturing Industry and Overall EOVC Median Profit Margin, 1Q04-4Q08
  - Figure: Aerospace and Defense Manufacturing Industry and Overall EOVC Inventory Velocity, 1Q04-4Q08
Future Outlook
- Business Initiatives That Will Drive IT Investments in 2009
- Figure: U.S. Aerospace and Defense Manufacturing Industry Top Critical Business Initiatives, 2008
  - 2009 Predictions
- 2009 IT Investment Priorities for the Aerospace and Defense Manufacturing Industry
- Table: U.S. Aerospace and Defense Manufacturing Industry IT Spending, 2008 and 2009
- Figure: U.S. Aerospace and Defense Manufacturing Industry IT Budget Share by Segment, 2009
  - 2009 Software Investment Priorities for the Aerospace and Defense Manufacturing Industry
  - Table: U.S. Aerospace and Defense Manufacturing Industry Software Spending, 2008 and 2009
  - Figure: U.S. Aerospace and Defense Manufacturing Industry Top Application Investment Plans, 2009
  - Figure: U.S. Aerospace and Defense Manufacturing Industry Top Engineering Application Investment Plans, 2009
  - 2009 Infrastructure Investment Priorities for the Aerospace and Defense Manufacturing Industry
  - Table: U.S. Aerospace and Defense Manufacturing Industry Hardware Spending, 2008 and 2009
  - Table: U.S. Aerospace and Defense Manufacturing Industry Storage System Spending by Installation Environment, 2008 and 2009 ($M)
  - Figure: U.S. Aerospace and Defense Manufacturing Industry Server Installation Share by Platform, 2008
  - Table: U.S. Aerospace and Defense Manufacturing Industry Server Spending by Platform, 2008 and 2009 ($M)
  - 2009 Communications Investment Priorities for the Aerospace and Defense Manufacturing Industry
  - Figure: U.S. Aerospace and Defense Manufacturing Industry Top Communications Equipment Priorities, 2008
  - Figure: U.S. Aerospace and Defense Manufacturing Industry Top Telecommunications Services Priorities, 2008
  - 2009 Services Investment Priorities for the Aerospace and Defense Manufacturing Industry
  - Table: U.S. Aerospace and Defense Manufacturing Industry Services Spending, 2008 and 2009
  - Figure: U.S. Aerospace and Defense Manufacturing Industry Business Process Outsourcing Investment Plans, 2009
Essential Guidance
- Going to Market in the Aerospace and Defense Manufacturing Industry
- Table: Issues Facing Key Decision Makers in the Aerospace and Defense Manufacturing Industry
- Table: U.S. Aerospace and Defense Manufacturing Industry IT Spending: Top 5 Buyers in Terms of IT Spending, 2009
- Table: U.S. Discrete Manufacturing Industry IT Spending: Top 5 States in Terms of IT Spending, 2009
- Figure: U.S. Discrete Manufacturing IT Spending: Top 5 States in Terms of IT Spending Growth, 2009
- Competing Effectively in the Aerospace and Defense Manufacturing Industry
- Table: Worldwide Revenue for the Top 5 IT Vendors, 2007
- Table: Worldwide Revenue for the Top 5 Software Vendors, 2007
- Table: U.S. Revenue for the Top 5 Services Vendors, 2007
Learn More
- Related Research
- Synopsis