Report of Chinese Dairy Product Industry under International Financial Crisis, 2009

Publication Date	March 2009
Publisher	China Research & Int.
Product Type	Report
Pages	80
ISBN Number	not applicable
Product Code	CRI00069

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Summary

Description

In 2008, the total yields of Chinese dairy products were 18.106 million tons, up by 1.3% of last year. The sales volumes held the line with last year. The sales revenues reduced by 5% and export revenues by 10%.

During 2003 2007, Chinese dairy industry developed fast and the product structures changed a lot. Dairy industry has been the leader in Chinese food manufactures, with the growth rates of annual production and sales revenues over 10%.

But in 2008, Chinese dairy industry was seriously stroke from home and abroad, showing declines.

First, from September of 2008, the exposure of melamine event led to serious influences on Chinese dairy product industry. Sanlu, as the core of event, was bankrupted. The sales of enterprises involved in the event reduced. The event made Chinese consumers worry about the safety of domestic dairy products, which persisted to present.

Second, the international financial crisis seriously affected Chinese dairy product industry

On February, 2009, Chinese government issued the Adjustment and Revitalization Plans of Light Industry, including the supports in dairy product industry, which mainly lied in the following: strengthening Chinese food safety, improving entry conditions, perfecting recall and delist systems and strengthening the punishment of manufacturing and marketing of counterfeit and substandard goods and etc.

Chinese dairy product industry, suffered from the doubles blows, however, did not cut down as a whole. There were many reasons for that. On the one hand, the demands for dairy products were irreplaceable for Chinese students, the olds and babies etc. Meanwhile, the occurrence of melamine event made Chinese consumers doubt the national dairy products, but the enterprises took different measures to reverse the consumers` confidence. Also, some regional enterprises began to construct or expand so as to occupy the market. The foreign funded enterprises intensified their distribution in Chinese market. Nestl?(C), Danone and so on, quickened their expansions in Chinese dairy product market. Some foreign funded enterprises in other food industry began to entered Chinese dairy product market. The market blank was quickly filled by Chinese regional dairy enterprises and foreign funded enterprises.

Under the circumstances of international financial crisis, it is predicted that Chinese dairy product industry will still keep annual growth speed of 2 3% in 2009 to 2010. There were still opportunities of mergers and acquisitions and technology reform etc. Import products can be developed in medium and high quality market.

The analysts of our company made a profound investigation into Chinese dairy product industry and the enterprises by interviews with the purposes of giving the international and domestic dairy product enterprises some recommendations to tide over and cope with the challenges of international financial crisis through discovering opportunities in Chinese market.

Here we are extremely grateful for the valuable references and suggestions from Dr. Steven. Wong.

Readers can obtain more following information:

Production and Development Trends of Chinese Dairy Product Industry
Demands and Development Trends of Chinese Dairy Product Industry
Imports and Exports and Development Trends of Chinese Dairy Product Industry
Favorable Factors for the Development of Chinese Dairy Product Industry
Unfavorable Factors for the Development of Chinese Dairy Product Industry
Influences of Melamine Event on Chinese Dairy Product Industry
Influences of International Financial Crisis on Chinese Dairy Product Industry
Operations and Development Trends of Major Local Enterprises in Chinese Dairy Product Industry under International Financial Crisis
Operations and Development Trends of Major Foreign Funded Enterprises in Chinese Dairy Product Industry under International Financial Crisis
Short, Medium and Long Term Influences of Adjustment and Revitalization Plans of Light Industry on Chinese Dairy Product Industry
Subsistent Opportunities for Chinese Dairy Product Industry under International Financial Crisis

Content

Methodology
Research Objectives
Research Methods
Research Team
Research Conclusion
1 Overview on Chinese Dairy Product Industry, 2008-2009
- 1.1 Related Concepts of Dairy Product
  - 1.1.1 Definition
  - 1.1.2 Categories
- 1.2 Status of Dairy Product Industry in National Economy
  - 1.2.1 Overview on the Whole Dairy Product Industry
  - 1.2.2 Operations
- 1.3 Development Environments of Chinese Dairy Product Industry
  - 1.3.1 Policy and Food Safety Environment
  - 1.3.2 Economic Environment
  - 1.3.3 Social Environment
2 Supplies of Chinese Dairy Product Industry, 2008-2009
- 2.1 General Supplies of Chinese Dairy Product Industry
  - 2.1.1 Total Supply Volumes
  - 2.1.2 Supply Characteristics
- 2.2 Supply Trends of Chinese Dairy Product Industry
  - 2.2.1 Projects in Process or Proposed
  - 2.2.2 Trends of Yield Capacity
- 2.3 Regional Analysis on Chinese Dairy Product Industry
  - 2.3.1 General Regional Distribution
  - 2.3.2 Inner Mongolia Dairy Product Industry
  - 2.3.3 Hebei Dairy Product Industry
  - 2.3.4 Heilongjiang Dairy Product Industry
  - 2.3.5 Shandong Dairy Product Industry
  - 2.3.6 Shanghai Dairy Product Industry
3 Demands of Chinese Dairy Product Industry, 2008-2009
- 3.1 General Demand Trends of Chinese Dairy Product Industry, 2008-2009
  - 3.1.1 Total Demands and Consumption per Capita
  - 3.1.2 Demand Characteristics
  - 3.1.3 Major Factors Affecting the Development of Chinese Dairy Product Industry
- 3.2 Demand Structures of Chinese Dairy Product Industry
  - 3.2.1 Consumption Region Structure
  - 3.2.2 Consumption Type Structure
  - 3.2.3 Consumer Structure
- 3.3 Demand Trends of Chinese Dairy Product Industry
4 Influences of Melamine Event and International Financial Crisis on Chinese Dairy Product Industry
- 4.1 Influences of Melamine Event on Chinese Dairy Product Industry
  - 4.1.1 Overview
  - 4.1.2 Influences on Production
  - 4.1.3 Influences on the Demands
  - 4.1.4 Influences on the Imports and Exports
- 4.2 Influences of International Financial Crisis on Chinese Dairy Product Industry
  - 4.2.1 Influences on Production
  - 4.2.2 Influences on the Demands
  - 4.2.3 Influences on the Imports and Exports
5 Competitions of Chinese Dairy Product Industry
- 5.1 Competition Characteristics of Chinese Dairy Product Industry
  - 5.1.1 General Situation
  - 5.1.2 Competition Structure
- 5.2 Competitive Strategies of Chinese Dairy Product Industry
  - 5.2.1 National-wide Competition
  - 5.2.2 Regional Competition
- 5.3 Competition Trends of Chinese Dairy Product Industry
6 Sub-sectors of Chinese Dairy Product Industry
- 6.1 Analysis on the Liquid Milk Industry
  - 6.1.1 Major Factors Affecting the Development
  - 6.1.2 Supplies and Demands of Chinese Liquid Milk
  - 6.1.3 Development Trends
- 6.2 Analysis on the Milk Powder Industry
  - 6.2.1 Supplies and Demands
  - 6.2.2 Major Factors Affecting the Development
  - 6.2.3 Development Trends
- 6.3 Analysis on Chinese Cheese Industry
  - 6.3.1 Development Overview
  - 6.3.2 Major Factors Affecting the Development
  - 6.3.3 Supplies and Demands
  - 6.3.4 Development Trends
- 6.4 Analysis on Chinese Cold Milk Drink Industry
- 6.5 Analysis on Chinese Students` Milk Industry
7 Major Local Enterprises of Chinese Dairy Product Industry
- 7.1 Inner Mongolia Meng Niu Dairy (Group) Co., Ltd.
  - 7.1.1 Company Profiles
  - 7.1.2 Operations
  - 7.1.3 Influences of Melamine Event
  - 7.1.4 Influences of International Financial Crisis
  - 7.1.5 Development Strategies
- 7.2 Inner Mongolia Yili Industrial Group Co., Ltd.
  - 7.2.1 Company Profiles
  - 7.2.2 Operations
  - 7.2.3 Influences of Melamine Event
  - 7.2.4 Influences of International Financial Crisis
  - 7.2.5 Development Strategies
- 7.3 Bright Diary & Food Co., Ltd
- 7.4 Beijing Sanyuan Diary Group Co., Ltd
- 7.5 Guangdong YASHILI Group Co., Ltd
8 Major Foreign Funded Enterprises of Chinese Dairy Product Industry
- 8.1 Nestl?(C)
  - 8.1.1 Business Development in China
  - 8.1.2 Influences of International Financial Crisis
  - 8.1.3 Development Strategies
- 8.2 Group Danone
  - 8.2.1 Business Development in China
  - 8.2.2 Influences of International Financial Crisis
  - 8.2.3 Development Strategies
- 8.3 Wyeth
- 8.4 Mead Johnson
- 8.5 Fonterra Co-operative Group
- 8.6 Asahi Group
9 Analysis on the Promotions of Adjustment and Revitalization Plans of Light Industry on Chinese Dairy Product Industry
- 9.1 Overview on the Adjustment and Revitalization Plans of Light Industry
- 9.2 Related Contents of Dairy Products in Adjustment and Revitalization Plans of Light Industry
  - 9.2.1 Strengthening Chinese Food Safety
  - 9.2.2 Improving Entry Conditions
  - 9.2.3 Others
- 9.3 Influences of Adjustment and Revitalization Plans of Light Industry on Chinese Dairy Product Industry
  - 9.3.1 Short Term Influences
  - 9.3.2 Medium and Long Term Influences
10 Development Trends of Chinese Dairy Product Industry under International Financial Crisis
- 10.1 Development Risks
  - 10.1.1 Slowdown of Macro-economic Environment
  - 10.1.2 Market Risks
  - 10.1.3 Other Risks
- 10.2 Favorable Factors for the Development of Chinese Dairy Product Industry
- 10.3 Subsistent Opportunities for Chinese Dairy Product Industry under International Financial Crisis
- 10.4 Recommendations for the Development of Chinese Dairy Product Industry under International Financial Crisis
Selected Charts
- Chart Scales of Chinese Dairy Product Market, 2004-2008
- Chart Yields of Chinese Dairy Products, 2004-2008
- Chart Yields of Inner Mongolia Dairy Products, 2004-2008
- Chart Yields of Hebei Dairy Products, 2004-2008
- Chart Statistics of Yield Capacity Expansion in Yili and Mengniu, 2005-2008
- Chart Purchase Price Changes of Chinese Raw Milk, 2003-2008
- Chart Cost Structure of Chinese Dairy Products
- Chart Consumers` Proportion of Chinese Milk Powder
- Chart Predictions on the Sales Volumes of Chinese Dairy Products, 2009-2012
- Chart Major Mergers and Acquisitions in Chinese Dairy Product Industry, 2002-2009
- Chart Major Import Brands in Chinese Dairy Product Market