• PDF: Delivered by email within 12 to 24 hours of placing the order (Mon-Fri)

U.S. Market for Whole and Other Grains
Trends and Developments, The

  • Publication Date:April 2009
  • Publisher:Packaged Facts
  • Product Type: Report
  • Pages:187

U.S. Market for Whole and Other Grains Trends and Developments, The

After years of falling consumption, grains are back on the menu, with per capita use rising. Wheat, rice, oats, barley and a host of specialty grains are regaining acceptance from consumers, dieticians and nutritionists. In turn, food manufacturers are developing new grain-based products and seeing new popularity for old standbys. But the focus is on grains in their healthiest forms - whole grains - rather than refined wheat and rice products that offer less in the way of fiber or nutrition. There is a marked increase in products using the food label ""whole grain.""

This resurgence has been driven by health and nutrition professionals who recognize that whole grains can play an important role in a healthy diet without necessarily contributing to weight gain or sugar imbalance. In addition to great taste and versatility, complex carbohydrates, the family of foods that includes whole grains, have numerous nutritional benefits. The restrictive high-protein/low-carb diet, the diet du jour for many years, contributed to the decline of the market for grains and grain-based foods, but consumers today are showing preference for a wider variety of foods and the health advantages that they offer.

This report examines today's market for grains, including core grain foods such as flour, dry rice and rice mixes, hot cereal, and packaged or bulk grains such as barley, millet, amaranth, and quinoa. Corn is included as cornmeal only, in the flour category. The report focuses on market trends and market drivers for consumers. In addition, The U.S. Market for Whole and Other Grains: Trends and Developments explores the role of grains, especially wheat, in the global commodity markets, and how new trends such as grain-based ethanol production affects the food industry. The report also takes an in-depth look at market trends for specialty grains, including organic grains and the so-called ""ancient grains,"" such as amaranth teff, spelt, and quinoa, which are rapidly gaining recognition and popularity among consumers. Some of these grains are gluten-free, making them of special interest as the market for those with food allergies and sensitivities grows.

Using current Product Launch Analytics' (a Datamonitor service) data, the report looks closely at new product introductions, especially value-added products. Information Resources Inc. data indicate sales trends, and Simmons data help to provide a picture of demographic trends.

About the Author

Elaine Lipson is a writer, editor, researcher and communications consultant to the organic products and sustainable lifestyles industries. She specializes in textile art, craft and design and is exploring projects and partnerships integrating her concept of Slow Cloth. Elaine is also an expert in organic food, farming and industry issues and is the author of The Organic Foods Sourcebook. She contributes regularly to EcoSalon.com and has written for Yoga Journal, Ms., Surface Design Journal and many other trade, consumer and Internet publications. From 2005-2007, Elaine was the director of organic alliances and strategic initiatives at New Hope Natural Media, and previously was a senior editor for the original LOHAS Journal. Visit her blogs at lainie.typepad.com.

  • Chapter 1: Executive Summary
    • Scope and Methodology
    • Report Methodology
    • Market Scope and Definition
    • Market Size and Growth Forecast
    • U.S. Retail Sales for Core Grains in 2008 Reach $5 Billion
    • Table 1-1: U.S. Retail Dollar Sales of Core Grain Foods, All Outlets, 2008, by Category (in Millions of Dollars)
    • Cagr Reaches 5.1% for Years 2004-2008
    • Table 1-2: U.S. Retail Dollar Sales of Core Grain Foods, All Outlets, 2004-2008 (in Millions of Dollars)
    • U.S. Grains Sales Projected to Approach $6 Billion by 2013
    • Table 1-3: Projected U.S. Retail Dollar Sales of Core Grain Foods, All Outlets, 2009-2013 (in Millions of Dollars)
    • The Products
    • Wheat
    • Table 1-4: Top 10 Wheat Producers, by Country, 2005 (in Millions of Metric Tons)
    • Hard and Soft Wheats
    • Table 1-5: Nutrient Comparison of Wheat Types (Values per 100 Grams)
    • U.S. per Capita Wheat Flour Trends
    • Figure 1-1: U.S. per Capita Wheat Flour Use, 1964-2006 (in Pounds per Person) Source: Usda, Economic Research Service
    • Rice
    • Table 1-6: Top 11 Rice Producers, by Country, 2007 (in Thousands of Tons)
    • Figure 1-2: U.S. Rice Consumption, 1990-2007
    • Oats
    • Russia Leads in Worldwide Oats Production
    • Rye and Barley
    • Rye Makes Nutritious and Flavorful Bread
    • Barley Used in Soups, Pilafs, Stuffings
    • Ancient and Alternative Grains
    • Whole Grain Labeling
    • Fda Guidance on Whole Grain Label Statements
    • Whole Grains Council Develops Voluntary Whole Grain Stamp
    • The Marketers
    • Mergers and Acquisitions
    • Freeze of Credit Markets in 2008 Slows M&a Activity
    • Sales and Distribution
    • The Commodities Market
    • Table 1-7: Wheat Prices, U.S., 2004/2005-2008/2009, Marketing Years June-May (Dollars per Metric Ton)
    • Flour Sales up for Consumers
    • Bulk Flours and Grains Show Marked Increase
    • The Middle Way: Private-Label Flours and Grains
    • Wal-Mart Sales of Flour and Grains Nears Supermarket Sales
    • Naturals Sell Alternative, Ancient, Gluten-Free and Organic Options
    • Figure 1-3: Retail Sales Outlet Distribution for Flour and Grains
    • Whole Foods Market Is Top Naturals Seller
    • Trader Joe's Offers Specialty Foods, Bargains
    • Wal-Mart Leads in Low-Cost Shopping
    • Supermarkets Use in-Store Bakeries for Rising Sales
    • Wegmans, A Top Privately-Owned Grocer, Features in-Store Bakeries
    • New Products
    • Worldwide, Number of New Wheat and Rice Products Grew in 2008
    • New Rice Products Grow by 170% Worldwide over Five Years
    • U.S.A., Canada Embrace New Oats Product Introductions
    • Growth in Claims for Whole Grain, Multi-Grain in U.S.
    • Table 1-8: New Food Product Introductions Using Whole Grain, Multi-Grain, or Ancient Grain Tags, U.S.
    • New Products with Ancient Grain Ingredients Multiply in 2007, 2008
    • Marketing and Advertising News
    • Co-Branding, Marketing Efforts Build Brand Equity
    • Fiber Gets A Makeover in Advertising
    • General Mills, Kellogg Plan to up Advertising in 2009
    • The Consumer
    • Demographics of Rice Users
    • Demographics of Flour Users
    • Demographics of Hot Cereal Users
    • Trends of Whole Grains, High Fiber Go Hand in Hand
    • Table 1-9: Agreement to Statement: ""i Try to Include Plenty of Fiber in My Diet"" (Percent)
    • Americans Upping Whole Grain Intake, Yet Need More
    • White, Whole Wheat Bread Switch Places in Five Years
    • Table 1-10: Percent of U.S. Households Eating White Bread V. Whole Wheat or Other Bread Most Often, 2004-2008
    • Gluten-Free Market Offers Alternatives
    • Trends, Opportunities and Challenges
    • Trend and Opportunity: Cooking at Home
    • Trend and Opportunity: Whole Grains
    • Gluten-Free Ancient Grains ""totally Hot""
    • Barley, Sorghum May Break out in 2009
    • Trend: Organic Grains A Mainstay, Earning Research Funding
    • Challenge: Possibility of Genetically Modified Wheat, Rice
    • National Association of Wheat Growers Surveys Farmers on Gmo Wheat
    • Gmo Rice Will Enter Market in 2011, Group Says
    • Challenge: Predicting The Market Impact of Grain Ethanol
  • Chapter 2: Market Size and Growth
  • Chapter Highlights
    • Scope and Methodology
    • Report Methodology
    • Market Scope and Definition
    • Market Size and Growth Forecast
    • U.S. Retail Sales for Core Grains in 2008 Reach $5 Billion
    • Table 2-1: U.S. Retail Dollar Sales of Core Grain Foods, All Outlets, 2008, by Category (in Millions of Dollars)
    • Cagr Reaches 5.1% for Years 2004-2008
    • Table 2-2: U.S. Retail Dollar Sales of Core Grain Foods, All Outlets, 2004-2008 (in Millions of Dollars)
    • U.S. Grains Sales Projected to Approach $6 Billion by 2013
    • Table 2-3: Projected U.S. Retail Dollar Sales of Core Grain Foods, All Outlets, 2009-2013 (in Millions of Dollars)
    • Hot Cereal/Oatmeal
    • Hot Cereal/Oatmeal Volume Drops in 2008 in Food, Drug, Mass
    • Table 2-4: Retail Dollar Sales, Volume Sales and Price per Pound of Hot Cereal/Oatmeal in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars and Millions of Pounds)
    • Table 2-5: Retail Dollar Sales, Volume Sales and Price per Pound of Hot Cereal/Oatmeal in U.S. Food, Drug, and Mass Merchandiser Stores*, 2003-2007 (in Millions of Dollars and Millions of Pounds)
    • Quaker Leads Hot Oatmeal Category
    • Table 2-6: Leading Brand Sales of Hot Cereal/Oatmeal in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
    • Bob's Red Mill A Top Natural Brand of Hot Cereal
    • Table 2-7: Dollar Sales of Selected Natural Brands of Hot Cereal/Oatmeal in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
    • Flour
    • Table 2-8: Retail Dollar Sales, Volume Sales and Price per Pound of Flour (All Types) in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars and Millions of Pounds)
    • Table 2-9: Retail Dollar Sales, Volume Sales and Price per Pound of Flour/Meal in U.S. Food, Drug, and Mass Merchandiser Stores*, 2003-2007 (in Millions of Dollars and Millions of Pounds)
    • Table 2-10: Leading Brand Sales of Flour in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
    • Table 2-11: Dollar Sales of Selected Natural Brands of Flour and Cornmeal/Baking Oat Bran in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
    • Rice
    • Rice Sales Grow in Dollar and Volume in 2008
    • Table 2-12: Retail Dollar Sales, Volume Sales and Price per Pound of Dry Rice, Dry Rice Mixes, and Ready-to-Serve Rice in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars and Millions of Pounds)
    • Table 2-13: Retail Dollar Sales, Volume Sales and Price per Pound of Dry Rice, Dry Rice Mixes, and Ready-to-Serve Rice in U.S. Food, Drug, and Mass Merchandiser Stores*, 2003-2007
    • Riviana Foods Group of Brands Leads in Dry Rice, but Private Label Exceeds Any One Brand
    • Table 2-14: Leading Brand Sales of Dry Rice in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
    • Rice-A-Roni Leads in Dry Rice Mix Sector
    • Table 2-15: Leading Brand Sales of Dry Rice Mixes in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
    • Lundberg Is Leading Natural/Organic Rice Brand
    • Table 2-16: Dollar Sales of Selected Natural Brands of Dry Rice, Dry Rice Mixes, and Ready-to-Serve Rice in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
    • Dry Grains
    • Private Label Tops Dry Grain Sales in Food, Drug, Mass Retailers
    • Table 2-17: Leading Brand Sales of Dry Grains* in U.S. Food, Drug, and Mass Merchandiser Stores**, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
    • Arrowhead Mills Is Leading Natural/Organic Brand of Dry Grains in Food, Drug and Mass Merchandise Stores
    • Table 2-18: Dollar Sales of Selected Natural Brands of Dry Grains* in U.S. Food, Drug, and Mass Merchandiser Stores**, 52 Weeks Ending October 5, 2008 (in Millions of Dollars)
    • Sales of Other Grain-Based Foods
    • Table 2-19: Retail Dollar Sales, Volume Sales and Price per Pound of Select Grain-Based Food Categories in U.S. Food, Drug, and Mass Merchandiser Stores*, 52 Weeks Ending October 5, 2008 (in Millions of Dollars and Millions of Pounds)
    • Market Dynamics
    • Whole Grain Foods Are Gaining Ground
    • Grain-Based Food Companies Abroad Saw 2008 Decline
    • Consumer Price Indices for Core Grain Foods Rise
    • Figure 2-1: U.S. Consumer Price Index, Flour and Prepared Flour Mixes, U.S. City Average, January 2004 - January 2009*
    • Source: Bureau of Labor Statistics * Seasonally Adjusted
    • Figure 2-2: U.S. Consumer Price Index, Rice, U.S. City Average, January 2004 - January 2009
    • Figure 2-3: U.S. Consumer Price Index, Breakfast Cereal, U.S. City Average, January 2004 - January 2009
    • Table 2-20: Consumer Price Indices* for Grain Foods, U.S. City Average, January 2004 - January 2009
    • Producer Price Index Shows Early 2008 Peaks
    • Figure 2-4: U.S. Producer Price Index, Flour Milling, January 2004 - January 2009
    • Figure 2-5: U.S. Producer Price Index, Rice Milling, January 2004 - January 2009
    • Figure 2-6: U.S. Producer Price Index, Breakfast Cereal Manufacturing, January 2004 - January 2009
    • Table 2-21: Producer Price Indices* for Grain Foods, 2004-2009
  • Chapter 3: The Products
  • Chapter Highlights
    • Wheat
    • Table 3-1: Top 10 Wheat Producers, by Country, 2005 (Production in Millions of Metric Tons)
    • Hard and Soft Wheats
    • Table 3-2: Nutrient Comparison of Wheat Types (Values per 100 Grams)
    • Wheat Milling and Processing
    • White Wheat Added to U.S. Classification Scheme in 1990
    • Types of Flour Made from Wheat
    • Wheat as A Grain Food (Couscous, Bulgur, Cracked Wheat, Wheat Flakes)
    • Food Products Made with Wheat
    • U.S. per Capita Wheat Flour Trends
    • Figure 3-1: U.S. per Capita Wheat Flour Use, 1964-2006 (Pounds per Person)
    • Rice
    • Table 3-3: Top 11 Rice Producers, by Country, 2007 (Production in Thousands of Tons)
    • Table 3-4: Consumption of Rice, by Country, 2007 (in Thousands of Tons)
    • Figure 3-2: U.S. Rice Consumption, 1990-2007
    • Varieties of Rice
    • Specialty Rice Options Grow
    • Wild Rice Related to Rice, Yet Different
    • Foods Made from Rice
    • U.S. Rice Consumption Projected to Increase
    • Table 3-5: U.S. Rice Use (Million Hundredweight/Rough Basis)
    • Oats
    • Russia Leads in Worldwide Oats Production
    • 1997 Fda Ruling Allows Heart-Healthy Claim on Whole Oat Products
    • Types of Oat Products
    • Gluten-Free Oats Now Available
    • Rye and Barley
    • Rye Makes Nutritious and Flavorful Bread
    • Barley Used in Soups, Pilafs, Stuffings
    • Fda Allows Barley Foods Health Claim in 2005
    • Rye, Barley Food Consumption Minor in U.S., Greater Abroad
    • Ancient and Alternative Grains
    • Amaranth
    • Quinoa
    • Teff
    • Sorghum
    • Millet
    • Buckwheat (Kasha)
    • Kamut
    • Spelt (Farro)
    • Whole Grain Labeling
    • Fda Guidance on Whole Grain Label Statements
    • Whole Grains Council Develops Voluntary Whole Grain Stamp
    • Baking Management Mag Calls Stamp Innovative
    • Who Can Use The Stamp?
    • Overview of Existing Whole Grain Labeling Schemes
    • Table 3-6: Existing Standards for Whole Grain Labeling and Health Claims on Labels
  • Chapter 4: The Marketers
    • Chapter Highlights
    • Industry Overview
    • Seeds Are First Link in Grain Chain
    • No Commercial Gmo Rice or Wheat - Yet
    • Record World Wheat Production Forecast for 2009
    • from Seed to Farm to Mill
    • Grains, Flour Go to Retailers, Manufacturers, Foodservice
    • Mergers and Acquisitions
    • Freeze of Credit Markets in 2008 Slows M&a Activity
    • Additional Companies of Note
    • Competitive Profile: Lundberg Family Farms, Richvale, Ca
    • Storied Legacy of Family Farming
    • Product Innovations and Gluten-Free Customers Build Sales
    • 5-Year Sales Comparisons for Lundberg Dry Rice
    • Table 4-1: Sales of Lundberg Dry Rice in Food, Drug and Mass Merchandiser Stores, 2003-2007 (in Millions of Dollars)
    • Competitive Profile: Conagra Mills, Omaha, Ne
    • Company Highlights Trademarked Grain Blends and Ancient Grains
    • Conagra Mills Signs Supply Agreement with Mgp Ingredients
    • Conagra Fy 2008 Sales Reach $11.6 Billion
    • Figure 4-1: Annual Net Revenues for Conagra Foods, (Nyse:Cag) (in Billions of Dollars)
    • Competitive Profile: Arrowhead Mills, Hereford, Tx
    • Arrowhead Key to Hain Celestial Gluten-Free Initiative
    • Convenience Foods Add to Arrowhead Portfolio
    • 5-Year Sales Comparisons for Arrowhead Mills Flour
    • Table 4-2: Sales of Arrowhead Mills Flour in Food, Drug and Mass Merchandiser Stores, 2003-2007 (in Millions of Dollars)
    • Competitive Profile: King Arthur Flour Co., Norwich, Vt
    • Trader Joe's Moves on from King Arthur
    • 5-Year Sales Comparisons for King Arthur Flour
    • Table 4-3: Sales of King Arthur Flour in Food, Drug and Mass Merchandiser Stores, 2003-2007 (in Millions of Dollars)
    • Competitive Profile: Horizon Milling Llc, Wayzata, Mn
    • Chs and Cargill Both Global in Scope
    • Horizon Milling Formed in 2002; Canadian Arm Purchases Smuckers Businesses
    • Horizon Milling and Progressive Baker Fulfill Range of Flour Needs .94
    • Competitive Profile: Archer Daniels Midland (Adm), Decatur, Il
    • Adm Helps Found and Fund Alliance for Abundant Food & Energy
    • Adm Sells Malting Division to Malteurop
    • Figure 4-2: Archer Daniels Midland Revenues (Nyse:Adm), Fy2004-Fy2008 (in Billions of Dollars)
    • Competitive Profile: General Mills, Minneapolis, Mn
    • Economic Downturn Helps General Mills as Consumers Stay Home .99
    • Figure 4-3: General Mills (Nyse:Gis), Net Revenues Fy 2005-Fy 2008 (in Billions of Dollars)
    • Ad Spending Raised
    • Social Responsibility Includes Cheerios Reading Program
    • 5-Year Sales Comparisons for Gold Medal Flour
    • Table 4-4: Sales of General Mills Gold Medal Flour in Food, Drug and Mass Merchandiser Stores, 2003-2007 (in Millions of Dollars)
    • Competitive Profile: Charter Baking/Rudi's Organic Bakery, Boulder, Co
    • Charter Baking Wins Capital Investment of The Year Award
    • 2007 Sales Growth Leads to Jamaica
    • 5-Year Sales Comparisons for Rudi's Organic Breads
    • Table 4-5: Sales of Rudi's Organic Breads in Food, Drug and Mass Merchandiser Stores, 2003-2007 (in Millions of Dollars)
    • Competitive Profile: Grupo Bimbo/Bimbo Bakeries USA
    • Bbu Brand Portfolio Expands with Weston Acquisition
    • Competitive Profile: Kellogg Company, Battle Creek, Mi...
    • Kashi: Seven Whole Grains on A Mission
    • Kellogg Performance Strong in 2008 despite Economic Downturn . 106
    • Figure 4-4: Kellogg Co. (Nyse:K), Net Revenues 2004-2007 (in Billions of Dollars)
    • Competitive Profile: Uncle Ben's
    • Ben Gets Promotion in Advertising Campaign
    • Whole Grain Uncle Ben's Boil-in-Bag Arrives in March, 2009
    • 5-Year Sales Comparisons for Uncle Ben's Dry Rice Products
    • Table 4-6: Sales of Uncle Ben's Dry Rice Products (Not Mixes) in Food, Drug and Mass Merchandiser Stores, 2003-2007 (in Millions of Dollars)
    • Competitive Profile: Quaker Oats, Chicago, Il
    • Figure 4-5: Pepsico (Nyse:Pep), Net Revenues, 2004-2007 (in Billions of Dollars)
    • Competitive Profile: Nature's Path, Richmond, British Columbia, and Blain, Wa
    • Envirokidz Cereals Make Healthy Eating Fun, save The Planet
    • Oatmeal Partnership with Dr. Andrew Weil
    • 5-Year Sales Comparisons for Nature's Path Hot Cereals/Oatmeal . 113
    • Table 4-7: Sales of Nature's Path Hot Cereals/Oatmeal in Food, Drug and Mass Merchandiser Stores, 2003-2007 (in Millions of Dollars)
    • Competitive Profile: Kamut International, Great Falls, Mt
    • Longer Baking Time for Kamut
    • Kamut International President Is Longtime Organic Leader
    • New Ceo Announced in 2009
    • Competitive Profile: Sara Lee Company, Downer's Grove, Il
    • Soft & Smooth Bread Products Boost Brand
    • New Nutrition Labeling for Bakery Products
    • Growth with Challenges
    • Figure 4-6: Sara Lee Co. (Nyse:Sle) Net Revenues Fy 2004-Fy 2008 (in Billions of Dollars)
  • Chapter 5: Sales and Distribution
    • Chapter Highlights
    • Introduction
    • Corn Ethanol Production Affects Wheat Prices in U.S.
    • Table 5-1: Wheat Prices, U.S., 2004/2005-2008/2009 (Marketing Years J Une-May) (Dollars per Metric Ton)
    • Half of U.S. Production Exported
    • Table 5-2: U.S. Wheat Use, Domestic and Exports, 2004/2005-2008/2009 (Marketing Years June- May) (in Millions of Bushels)
    • U.S. Also Imports Wheat
    • 2008 World Wheat Production Reaches New High
    • Table 5-3: World and U.S. Wheat Production, Exports, and Ending Stocks, 2000-2008 (in Millions of Bushels)
    • Wheat Prices, Rice Supply Affect Food Prices in 2008
    • What Goes up Must Come down . . .or Not
    • Figure 5-1: Consumer Price Index, Average Price Data, U.S. City Average, 2004-2008 (Bread, White, Pan, per Lb.)
    • Figure 5-2: Consumer Price Index, Seasonally Adjusted U.S. City Average, Flour and Prepared Flour Mixes, 2004-2008
    • Figure 5-3: Consumer Price Index, U.S. City Average, Rice, 2004-2008
    • Flour Sales up for Consumers
    • Bulk Flours and Grains Show Marked Increase
    • The Middle Way: Private-Label Flours and Grains
    • Table 5-4: Private-Label Sales vs. Overall Category Sales for Dry Rice, Flour, Hot Cereal/Oatmeal in Food, Drug, Mass Merchandise Stores Excluding Wal-Mart and Natural Foods Stores, 2002-2006 (in Millions of Dollars)
    • Foodservice Sales Include Restaurants, in-Store Bakeries
    • Some Millers Focus on Ingredient Supply to Manufacturers
    • Grocers Are Main Source for Flour, Rice for Consumers
    • Wal-Mart Sales of Flour and Grains Nears Supermarket Sales
    • Naturals Sell Alternative, Ancient, Gluten-Free and Organic Options
    • Figure 5-4: Retail Sales Outlet Distribution for Flour and Grains (Percent)
    • Whole Foods Market Is Top Naturals Seller
    • Whole Foods Challenged by Competition, Tussle over Acquisition
    • Trader Joe's Offers Specialty Foods, Bargains
    • Wal-Mart Leads in Low-Cost Shopping
    • Supermarkets Use in-Store Bakeries for Rising Sales
    • Wegmans, A Top Privately Owned Grocer, Features in-Store Bakeries
    • Kroger, Safeway Leaders among Supermarkets Operating Isbs
    • Alvarado Street Bakery Is Regional Brand in Northern California
  • Chapter 6: New Products
  • Chapter Highlights
    • Introduction
    • Worldwide, Number of New Wheat and Rice Products Grew in 2008
    • Table 6-1: New Food Product Introductions Using Wheat, Worldwide, 2004-2008
    • High Fiber Is Top Tag in Wheat Products, Followed by Natural
    • U.S. Had Less Consistent Growth in Wheat Products
    • Figure 6-1: U.S. per Capita Wheat Flour Use (Pounds/Person)
    • Table 6-2: New Food Product Introductions Using Wheat, United States, 2004-2008
    • New Rice Products Grow by 170% Worldwide over Five Years
    • Table 6-3: New Food Product Introductions Using Rice, Worldwide, 2004-2008
    • U.S.A., Canada Embrace New Oats Product Introductions
    • Table 6-4: New Food Product Introductions Using Oats, Worldwide, 2004-2008
    • Barley, Rye New Product Lines Increase
    • Growth in Claims for Whole Grain, Multi-Grain in U.S.
    • Table 6-5: New Food Product Introductions Using Whole Grain, Multi-Grain, Ancient Grain Tags, U.S
    • New Products with Ancient Grain Ingredients Multiply in 2007, 2008
    • Table 6-6: New Food Product Introductions Using Amaranth, North America (U.S.A. and Canada), 2004-2008
    • Table 6-7: New Food Product Introductions Using Spelt, North America (U.S.A. and Canada), 2004-2008
    • Table 6-8: New Food Product Introductions Using Quinoa, North America (U.S.A. and Canada), 2004-2008
    • Table 6-9: New Food Product Introductions Using Teff, North America (U.S.A. and Canada), 2004-2008
    • Table 6-10: New Food Product Introductions Using Millet, North America (U.S.A. and Canada), 2004-2008
    • Table 6-11: New Food Product Introductions Using Kamut, North America (U.S.A. and Canada), 2004-2008
    • Table 6-12: New Food Product Introductions Using Buckwheat, North America (U.S.A. and Canada), 2004-2008
    • Select New Product Introductions, 2008
    • White Whole Grain Products Find Success in Bread Aisle
    • Rudi's Blends Trends in Organic, Multigrain Wraps
    • Gluten-Free Grains Mix with Convenience
    • King Arthur Blends 12 Organic Grains, Offers Many Mixes
    • Making Rice Faster, Easier, and Portable
    • Snack Foods with Grain Focus Combine Taste, Health
    • Cereals, Bars Add Whole Grains to Boost Nutrition, Fiber
    • Multigrain May Appear Instead of Whole Grain Claim
    • Gluten-Free Products Improve in Texture, Flavor
    • Marketing and Advertising News
    • Co-Branding, Marketing Efforts Build Brand Equity
    • Barilla Introduces Whole Grain Pasta in Print Advertising
    • Fiber Gets A Makeover in Advertising
    • General Mills, Kellogg Plan to up Advertising in 2009
    • Cheerios Top Media Spend among Cereals
  • Chapter 7: The Consumer and Market Trends
    • Chapter Highlights
  • Introduction
  • Grain Foods and The Recession Economy
  • Back to The Kitchen and The Brown Bag Lunch
  • Trend Pre-Dates Economic Meltdown
  • Whole Grains and Fiber
  • Trends of Whole Grains, High Fiber Go Hand in Hand
  • Table 7-1: Agreement with Statement: ""i Try to Include Plenty of Fiber in My Diet"" (Percent)
  • Table 7-2: Demographic Profile of Agreement with Statement: ""i Try to Include Plenty of Fiber in My Diet"
+44 20 8816 8548

Ask a question about U.S. Market for Whole and Other Grains

Enter the characters you see in the picture below
Captcha