BASF - IT Sales Opportunities - 2008

BASF AG is a transnational chemical holding company with more than 300 subsidiaries and affiliates. It has five business segments - Chemicals offers products for pharmaceuticals, construction, textile and automotive industries, such as basic petrochemicals, inorganic chemicals, intermediates and specialties. Plastics provides engineering plastics for plastic molders and manufacturers in various industries, as well as polyurethanes for different applications. Performance Products manufactures performance chemicals, coatings and functional polymers for the automotive, oil, paper, packaging, textile, sanitary care, construction, coatings, printing and leather industries. Agricultural Products & Nutrition supplies agricultural products and fine chemicals to the farming, food processing, pharmaceuticals, animal and human nutrition and personal care industries. Oil & Gas explores and produces crude oil and natural gas. BASF SE is based in Ludwigshafen, Germany.

Industry trends and drivers have a direct or indirect affect on IT spending of all companies operating within an industry. For example - increase in sourcing from low cost countries might influence BASF to relook at their supply chains, resulting in selling opportunities for SCM solutions, collaboration tools etc. Thus, we can conclude that industry spending on any particular IT product or service is an important indicator of the criticality of that product or service for the industry. Based on the IT spend information available in 'TechNavio', we have computed a 'criticality score' for various IT products and services, for BASF.

Various company level developments and events are important indicators of selling opportunities and drive the sales of IT products and services. For example - an acquisition by BASF might result in opportunities for IT migration and integration services. By tracking these sales drivers (using 'TechNavio'), we have arrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers and company level developments and events, we have made the 'IT Selling Opportunities Map' for hardware, software and IT services for BASF. These maps have been divided into four zones representing Level I, Level II and Level III opportunity areas. Level I opportunity areas have the highest scores and hence, there is a high probability that BASF will buy these products and services. Level II opportunity areas have lower scores and hence, lower probability to sell to BASF Level III opportunities have the lowest scores and hence, unlikely to sell to BASF.

The report is meant for IT vendors and intends to help them identify selling opportunities within the company. Further, the identified sales drivers can be used to penetrate these accounts or increase current share of the customer's wallet. Also, the report lists key IT spending decision makers, which will enables salesperson to directly contact the key executives within the company.
TechNavio Insights is a set of reports based on TechNavio - a market intelligence platform for the IT industry. It builds on the intelligence available within TechNavio, and leverages on the custom research experience of the 'Technology Navigators'. TechNavio is built on years of experience of Infiniti Research in deep dive custom research and consulting for over 30 Fortune 500 companies and numerous large and mid-sized companies.